Lindsey Auto Racing
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Lindsey Auto Racing

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Sponsor pitch deck.

Sponsor pitch deck.

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Lindsey Auto Racing Lindsey Auto Racing Presentation Transcript

  • S P O N S O R P A C K A G E 2 0 1 4
  • U.S. HISPANIC Market
  • U.S. HISPANIC Market
  • A 12-race series starting with the 52nd running of the Rolex 24 ! at Daytona on Jan. 25-26! Sanctioned by International ! Motor Sports Association (IMSA)! A merger of the GRAND-AM ! Rolex Sports Car Series and ! the American Le Mans Series ! presented by Tequila Patrón (ALMS)! 2 0 1 4 S P O N S O R 2014 racing season will feature iconic tracks rich in history including the Rolex 24 at Daytona, the 12 Hours of Sebring and the ! 24 Hours of Le Mans in France! Will include all four classes ! of cars that will compete in the new championship: Prototype, Prototype Challenge, GT Le Mans and GT Daytona! P A C K A G E
  • 2014 RACE SCHEDULE 01 Daytona Int’l Speedway* Daytona Beach, FL Jan 25-26 Jul 13 02 Sebring Int’l Raceway* Sebring, FL 09 Indianapolis Motor Speedway Indianapolis, IN 03 Long Beach - City Street Course Long Beach, CA 10 Road America Elkhart Lake, WI 04 Mazda Raceway Laguna Seca Monterey, CA 11 Virginia Int’l Raceway Alton, VA 05 Raceway at Belle Isle Park Detroit, MI 12 Circuit of The Americas Austin, TX 06 Kansas Speedway Kansas City, KS 13 Road Atlanta* Braselton, GA 07 Watkins Glen Int’l* Watkins Glen, NY Mar 15 Apr 12 May 4 May 31 Jun 7 Jun 29 08 Canadian Tire Motorsport Park Bowmanville, ONT, Canada Jul 25 Aug 10 Aug 24 Sep 20 Oct 4 *These races comprise the 2014 North American Endurance Cup
  • BRAND PERSONALITY Modern! Aspirational! Unique! Authentic! ! Sideline Sports Photography © 2013 2 0 1 4 S P O N S O R P A C K A G E
  • TARGET AUDIENCE The merger of GRAND-AM and the ALMS presents an opportunity ! to reach upwards of 12.6MM ! unique viewers! Focused on EXCELLENCE, PEDIGREE and PERFORMANCE, the racing series attracts a highly ! desirable audience:! ! $25k-$50k Under $25k $50k-$75k $175k+ Ø  The typical fan is a highly educated, affluent, married male, 52 years of age Ø  The average household income of the active fan base is $109,000 Ø  66% of the active fan base has a HHI over $75,000 Ø  Average net worth of $728,000 $75k-$125k Ø  57% have a bachelor’s degree or higher $125k-$175k 2 0 1 4 S P O N S O R P A C K A G E
  • TARGET AUDIENCE In addition, we deliver ! a highly loyal fan base ! that supports our ! sponsors’ products ! and services! ! Ø  83% state sponsorship of race series makes them feel good about a product Ø  75% are likely to try a sponsor’s product or service Ø  73% are likely to consciously support a sponsor’s product or service Ø  63% are likely to recommend a sponsor’s product or service 2 0 1 4 S P O N S O R P A C K A G E
  • MEDIA Live TV coverage on Fox Sports in the U.S., available in more than 90MM homes!  ! International TV – Live full races, cut-downs and highlight shows ! Ø  17 television partners Ø  100+ countries and territories Ø  More than 250MM homes  ! Live streaming of fully produced, full-length broadcast! 2 0 1 4 S P O N S O R P A C K A G E
  • A world class professional driver, Patrick Lindsey brings an extensive knowledge of vehicle dynamics to the driver’s seat! He is also an invaluable marketing partner ! due to his business background running ! a brokerage office ! in New York! 2013 Grand Am Rolex GT #73 Horton Autosport/Park Place Motorsports Porsche 6 top five finishes - three 2nd place finishes Made a guest start in the Porsche Carrera Cup Deutschland 2012 Grand Am Rolex GT Porsche GT3 Cup Car Pirelli World Challenge Hawk Performance Corvette 2011 Pirelli World Challenge GT Hawk Performance Corvette - 4 top fives - 2 podiums Rolex GT Horton Autosport #73 Traxxas Porsche (with co-driver Eric Foss) - qualified 11th - finished 13th 2010 World Challenge Grand Touring (partial season) #57 Truspeed/Horton Autosport Sloan Securities Porsche 911 – 7 top fives (out of 9 starts) Toronto Grand Prix MTM Special Ops Watch “Move of the Race” ! 2009 World Challenge Touring Car (partial season) #57 Horton Autosport/Sloan Securities Mazda6 - finished high of 3rd - qualified high of 2nd Mazda Raceway, Laguna Seca Won “Move of the Race” 2008 World Challenge Touring Car #57 Horton Motorsport/Sloan Securities Mazda6 - finished just outside the top ten in driver’s points - qualified high of 2nd 2007 World Challenge Touring Car #57 Horton Motorsport Mazda6 touring car – finished 12th - qualified 18th ! 2 0 1 4 S P O N S O R P A C K A G E
  • ! 2013 Endurance Dubai 24h - GT - Porsche GT3R Daytona 24h - GT - Porsche GT3 Sebring 12h - GTC (best lap in race) 2012 Current Porsche Carrera Cup Champion! Porsche Mobil1 Supercup 2012 Vice Champion – 1 victory - 4 Podiums Porsche Cup Germany Rookie of the year – 1 victory – 7 Podiums Daytona 24h - GT - Porsche GT3 Sebring 12h - GTC (5th) 2011 Porsche Matmut Carrera Cup France Champion – 10 victories -10 Pole Position 10 Best laps Porsche Mobil1 Supercup Rookie of the year – 1 victory – 3 Podiums 2 Pole Position 2010 Porsche Matmut Carrera Cup France Vice Champion - Champion Junior 5 Victories - 12 Podiums - 7 Pole Positions ADAC GT3 One participation Oschersleben Porsche GT3 R - Second 2 0 1 4 S P O N S O R P A C K A G E
  • Former Indy crew chief! Has campaigned numerous cars in a variety of different professional series! Over 20 years of experience in the automotive world ! Holds the prestigious “ASE Master Technician” title! More than 25 top 10 finishes in his last 6 years of racing within the SCCA World Challenge Series! Consistently outqualifies and out-! finishes the competition! 2 0 1 4 S P O N S O R P A C K A G E
  • Craig Stanton started his motorsports career over 30 years ago, racing motorcross in Southern California during the late 70’s and early 80’s ! In 1978 Craig started working for Modern Motors Off Road Center, as a machinist, where he would eventually work his way into a driving position racing off ! road truck! 2010 2009 2008 2007 Grand-Am Rolex Sports Series (with Magnus Racing) Continental Tire Sports Car Challenge (with BGB Motorsports) Petit Le Mans (with Robertson Racing) Grand-Am Rolex Sportscar Series No. 65 TRG Porsche GT3 (with co-driver John Potter) - season best finish of 5th at Miller Motorsports Park Toyota Grand Prix of Long Beach Speed GT race (with Aasco Motorsports) finished 9th and won GT3 Shootout Grand-Am Rolex Sportscar Series No. 65 TRG Porsche GT3 (with co-driver John Potter) - season best finish of 2nd at Watkins Glen and Miller Motorsports Park Grand-Am Koni Challenge Series No. 83 BGB Motorsports Porsche GT3 with wins at Daytona and New Jersey In contention to win championship until mechanical failure in final laps of the season finale at VIR, ultimately finished 4th in championship American Le Mans Series (with VICI Racing) - finished 6th at 12 Hours of Sebring Grand-Am Rolex Sportscar Series Best finish of 5th at Mid-Ohio Sportscar Course Koni Challenge Championship No. 83 BGB Motorsports Porsche 997 – 3rd Trois-Rivieres - Best finish of 3rd 2 0 1 4 S P O N S O R P A C K A G E
  • ! 2013 ! ! Continental Tire Challenge 1 win - 4 podium finishes 4th in driver’s points Rookie of the Year ! Won 2013 Rolex 24 Hours At Daytona ! (GX class); 2013 GX Driver’s Champion! 2012 GRAND-AM ! Rookie of the Year! Rolex Sports Car Series Porsche Cayman-SR for BGB/Napelton Grand Am Driver’s Champion (GX) Winner Rolex 24 Hours of Daytona (GX) North American Endurance Champion 3 wins - 10 podium finishes 2012 Rolex Sports Car Series Audi R8-LMS for APR Racing 1 podium Rookie of the Year Finished 11th in points 2011 American Le Mans Series Porsche GTC for TRG Racing 4th at 12 hours of Sebring 4th at Petite LeMans IMSA GT-3 Cup 1 Podium - 6th driver’s points IMSA Mission Foods GT3-Challenge 4 wins - 6 podiums Driver’s Champion 2009-2010 Skip Barber National Series Master’s champion (twice) 2 0 1 4 S P O N S O R P A C K A G E
  • RECIPE FOR SUCCESS A true team ! Team owner, John Horton, leads by example working alongside ! the engineers and crew so that his passion and commitment infect everyone! Technological innovation ! Creative thinking often leads to advancements in engineering ! and parts, resulting in improved function and performance of vehicles ! Financial efficiency ! With years of practice, the team has perfected creative ways to achieve ! their goals of winning while also being extremely cost-effective! Commitment ! Each and every team member is passionately dedicated to achieving ! victory through research, efficiency, focus, regimen and methodical planning ! to ensure the success and future growth of the overall team! 2 0 1 4 S P O N S O R P A C K A G E
  • SPONSORSHIP BENEFITS Naming Rights! Ø  Naming rights and reference to Drivers and respective cars Ø  Logos, marks and imagery Likeness Rights for advertising, publicity and promotion! Ø  “Beauty shots” of Drivers and Cars Ø  Custom photography session with Drivers and Cars Ø  Video footage Ø  Driver talent to serve as product spokesperson, providing a brand endorsement Ø  In-car footage and team paddock footage Website Branding! Ø  Multiple website integration opportunities Ø  Website branding on Series website A UNIQUE HOSPITALITY AND SPONSOR BENEFIT PACKAGE TAILORED TO THE SPECIFIC NEEDS OF A SPONSOR’S BRAND in team news and press releases ! 2 0 1 4 S P O N S O R P A C K A G E
  • SPONSORSHIP BENEFITS Social Media Integration! Ø  Drivers to provide live updates from the track during races Ø  Drivers to provide live chats prior to and following races Ø  Behind-the-scenes racing footage Ø  Exclusive content Hospitality! Ø  VIP tickets and track hospitality per race, including pit passes Ø  Food and beverage Ø  Signed merchandise Ø  Guest experiences (when drivers’ time permits) Ø  Drive-along media day (at cost) Ø  “Meet and greets”/driver appearances at Sponsor headquarters and/or other retail outlets (Sponsor to cover out-of-pocket costs) Ø  Corporate suites provided at incremental cost (Driver-preferred rates) 2 0 1 4 S P O N S O R P A C K A G E
  • SPONSORSHIP BENEFITS Promotion! Ø  Promotional stunts (to be determined) Ø  Racing tickets for promotional use in key markets for promotional giveaways Ø  Royalty-free promotional merchandise & prizing (tickets, autographed merchandise, etc.) Ø  Employee and trade promotions Publicity! Ø  Joint Horton/Sponsor press release Ø  Inclusion in Horton press materials Ø  Collaborative publicity efforts; racing publications, financial, & trade magazine efforts Ø  Media coverage of racing events through Series’ media outlets, including: •  •  •  •  •  Announcer mentions & coverage Local media outlets Radio Print Internet-based media Ø  Driver endorsements and mentions, where feasible Ø  Incremental publicity through associate sponsor networks and media Ø  Advanced leveraging of broadcast events Ø  Additional PR opportunities and meet and greets surrounding race venues, pending Drivers’ availability Ø  Charity programs (to be determined) 2 0 1 4 S P O N S O R P A C K A G E
  • SPONSORSHIP BENEFITS Business to Business/Retail Opportunities #! Ø  Drivers to introduce Sponsor to relevant contacts Ø  Rights to create and sell mutually-agreed-upon racing products (Horton royalties apply) Ø  Local market car displays and driver autograph sessions Branding and Signage! Ø  Team vehicles and transportation to include Sponsor branding Ø  Couponing at racing venues for race fans Ø  Product sampling at racing venues for race fans Ø  Product demonstrations at any race venue (pending track approval) Ø  Sponsor branding can be provided (at cost) on: •  Pit lane equipment and awnings •  Paddock space at each venue (approximately twenty by forty feet (20’ x 40’)) •  Paddock signage for twenty by fifty foot (20’ x 50’) awnings •  Paddock signage for twenty-four by fifty foot (24’ x 50’) awnings Ø  Branding on fifty-three foot (53’) trailer (upgraded signage available at cost) Ø  Crew gear to include Sponsor logo Ø  Drivers’ gear to include Sponsor logo 2 0 1 4 S P O N S O R P A C K A G E
  • S P O N S O R P A C K A G E 2 0 1 4