1. Zuno
Anna Rozentsvit

2. WELCOME
• An in depth analysis into the creation of
the ZUNO brand
• A motion graphics representation of
the
created ZUNO logotype and brandmark
Anna Rozentsvit

3. PRODUCT
• X-Train from L.A. to Vegas
• 100% private- financed
• launching in 2011
• bar, gambling & dining cars
Anna Rozentsvit

4. INFLUENCES
RUSSIA ITALY CHINA
Anna Rozentsvit

5. INFLUENCES
RUSSIA
• handicraft represents an important part of Russian folk culture
• architecture was influenced predominantly by the Byzantine
architecture
Anna Rozentsvit

6. INFLUENCES
RUSSIAN FLAG RUSSIAN COAT
OF ARMS
NATIONAL SYMBOLS
Anna Rozentsvit

7. INFLUENCES
KREMLIN SMOLNY
CATHEDRAL
ARCHITECTURAL SYMBOLS
Anna Rozentsvit

8. INFLUENCES
TILE TEXTILE
ADORNMENTS
Anna Rozentsvit

9. INFLUENCES
Anna Rozentsvit
ITALY
• Ancient architecture represents an important part of
Italian culture
• known for the considerable architectural achievements,
construction of arches, domes and similar structure
during the founding of the Renaissance movement

10. INFLUENCES
ITALIAN FLAG ITALIAN COAT OF
ARMS
NATIONAL SYMBOLS
Anna Rozentsvit

11. INFLUENCES
COLISEUM BRIDGE IN
VENICE
ARCHITECTURAL SYMBOLS
Anna Rozentsvit

12. INFLUENCES
TILE TEXTILE
ADORNMENTS
Anna Rozentsvit

13. INFLUENCES
Anna Rozentsvit
CHINA
• one of the world's oldest and most complex cultures that is
dominant covering a large geographical region of eastern
Asia with customs and traditions varying between towns,
cities, and provinces.
• Western architecture has long been a hallmark of the
culture

14. INFLUENCES
CHINESE FLAG CHINESE COAT
OF ARMS
NATIONAL SYMBOLS
Anna Rozentsvit

15. INFLUENCES
MONASTERY BRIDGE IN
VENICE
ARCHITECTURAL SYMBOLS
Anna Rozentsvit

16. Anna Rozentsvit
INFLUENCES
TILE TEXTILE
ADORNMENTS

17. UNIFICATION
Anna Rozentsvit
RUSSIAN COAT OF
ARMS
CHINESE
TILE
ITALIAN BRIDGE
IN VENICE

18. UNIFICATION
Anna Rozentsvit

19. ALTERATIONS
Anna Rozentsvit
Too messy and
thoughts were
unorganized
Image was distorted on illustrator
and duplicated to combine this
icon which is more simple and
pleasing to the eye

20. NAME DEVELOPMENT
CHOSEN WORDS
Anna Rozentsvit
RUSSIAN
• POEZD (ПОЕЗД) meaning train
CHINESE
• dǔchǎng means casino
ITALIAN
• DENARO means money

21. NAME DEVELOPMENT
INTEGRATION
Anna Rozentsvit
POEZD
dǔchǎng
DENARO
Z
ǔch
NO
ZUCHNO

22. NAME DEVELOPMENT
FINALIZATION
Anna Rozentsvit
ZUCHNO ZUNO
ZUNO is less complex, easier
to pronounce, and easier to
Remember.

23. BACKGROUND VIDEO
Anna Rozentsvit

24. STORYBOARD
2D VERSION
Anna Rozentsvit
1 2 3
4 5 6

25. SOUNDTRACK
Anna Rozentsvit
RUSSIAN
ITALIAN
CHINESE
ZUNO

26. THANK YOU
Zuno
Anna Rozentsvit