2. Agenda
• What is SEO
• Industry Research
• SEO Process
• Technical aspects of SEO
• Social Media - MySpace Optimization
• Measuring SEO success
• SEO Tools
3. What is SEO ( Search Engine Optimization )?
• The process of improving web pages so they rank higher in
search engines for your targeted keywords.
Crawlability / Optimized Code
Internal Link Structure
Link Popularity / Relevance
Key Factors
Content Relevance
4. SEO ( Search Engine Optimization )
What is Search Engine Optimization?
• Using various techniques to improve a web site's
ranking in the search engines and thereby attract more
visitors.
• Search engine robots/ spiders like Goggle bot are
crawling the net (Indexing) will use Meta tags to find
web pages with relevant content on the internet and
display results of user search queries.
5. Basic Tips & Optimization Techniques
•Research keywords related to your business
•Identify competitors, utilize benchmarking techniques and identify level
of competition
•Utilize descriptive title tags for each page
•Ensure that your text is HTML-text and not image text
•Use text links when ever possible
•Use appropriate keywords in your content and internal hyperlinks (don’t
overdo!)
•Obtain inbound links from related websites
•Monitor your search engine rankings and more importantly your website
traffic statistics and sales/leads produced
•Educate yourself about search engine marketing
6. Industry Research – Who gets the clicks?
The vast majority of clicks -- roughly 60 percent, go to organic
listings SEO Company in India.
Organic Clicks vs Paid Clicks
7. Industry Research: Organic SEO is the most popular form of SEM
Organic SEO is the most popular form of SEM, with almost three-quarters
of advertisers using this local seo method, with paid placement a very close
second at 71%
8. Industry Research & The case for SEO
• The majority of clicks are going to Organic listings.
• SEO is the most popular form of SEM.
• SEO provides a high ROI.
• Many people don’t go past the 1st
page in the Search results.
• Users trust the Natural results to be more relevant to their
Search query.
Reasons to conduct SEO
9. SEO Process
Step 1: Discuss Business objectives.
Step 2: Conduct initial keyword analysis.
Step 3: Identify the keyword/landing page combinations.
Step 4: Interim Client Approval for Keyword/Landing Pages.
Step 5: Baseline Ranking & Traffic reports.
Step 6: On-site & Off-site optimization.
Step 7: Detailed Recommendation documents.
Step 8: Implementation.
Step 9: Monitoring and Optimizing: We provide monthly reporting
and optimization recommendations. The reporting is compared
to the baseline (or previous month’s results) to identify trends
and help guide additional adjustments.
10. Technical SEO
1. Comprehensive Website Analysis
2. Keyword Research and Analysis.
3. Baseline Ranking report.
4. Competitive analysis in Search Engines.
5. Content Analysis & SEO Copywriting.
6. Analysis of URL structure & information architecture.
7. Analysis of internal linking.
8. Analysis of source code and page layout.
9. Code validation.
10.Search Engine Saturation.
11.Link Popularity Analysis.
12.Link Relevancy & Co-Citation Analysis (Topical Relevancy).
11. SEO Company in India- KG Tech
• KG Tech(the registered SEO company in India), which started
as a freelancing services to help retailers sell products online in
2008, has grown into a complete digital branding services
providing solutions on SEO, SEM, SMO & related business
requirements. It was not a plan, but consistent growth of search
engines and social medias, launch of new marketing platforms
every year or two, shift of customer base to online and growing
demands of businesses to create a reputable brand online has all
brought us to where we are today, ofcourse with our efforts and
the trust that our customers have on us. We are extremely client-
friendly company working on customized solutions for every
project. For More Information visit: SEO Company in India call
us: +917845920090 , +914424350693
