SlideShare a Scribd company logo

The Shifting Paradigm of Public Relations

•Download as PPT, PDF•
•
A
Anita Ho
TechnologyBusiness
1 of 17
James E. Grunig, Professor Emeritus Department of Communication University of Maryland College Park, Maryland, USA
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Reputation Management Decisions Communication Programs ( Relationship Cultivation Strategies) Issues Achievement of Organizational Goals Crises Relationship Outcomes Consequences Consequences Behavior of Publics Creates Model of Strategic Management of Public Relations: New Media Can Be Used at Each Stage of the Model Stakeholders Publics P1 Pi P2 No Consequences
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]

Recommended

Attraction & Close Relationship
Attraction & Close RelationshipAttraction & Close Relationship
Attraction & Close Relationshipsonnyfabros
 
Cognitive Dissonance Theory
Cognitive Dissonance TheoryCognitive Dissonance Theory
Cognitive Dissonance TheoryArun Jacob
 
Laura Mulvey - Male Gaze Theory Research
Laura Mulvey - Male Gaze Theory ResearchLaura Mulvey - Male Gaze Theory Research
Laura Mulvey - Male Gaze Theory Researchskywalker97
 
Representations and Popular Culture
Representations and Popular CultureRepresentations and Popular Culture
Representations and Popular CultureMuhammad Rawaha Saleem
 
Social Judgment Theory: What it's all about?
Social Judgment Theory: What it's all about? Social Judgment Theory: What it's all about?
Social Judgment Theory: What it's all about? vglee
 
Media Relations
Media RelationsMedia Relations
Media RelationsMuhammad Rawaha Saleem
 
Interaction Adaptation Theory of Interpersonal Communication
Interaction Adaptation Theory of Interpersonal CommunicationInteraction Adaptation Theory of Interpersonal Communication
Interaction Adaptation Theory of Interpersonal CommunicationAnam Tanvir
 
Interpsychic Theories
Interpsychic TheoriesInterpsychic Theories
Interpsychic TheoriesMJezza Ledesma
 

Recommended

Attraction & Close Relationship
Attraction & Close RelationshipAttraction & Close Relationship
Attraction & Close Relationshipsonnyfabros
 
Cognitive Dissonance Theory
Cognitive Dissonance TheoryCognitive Dissonance Theory
Cognitive Dissonance TheoryArun Jacob
 
Laura Mulvey - Male Gaze Theory Research
Laura Mulvey - Male Gaze Theory ResearchLaura Mulvey - Male Gaze Theory Research
Laura Mulvey - Male Gaze Theory Researchskywalker97
 
Representations and Popular Culture
Representations and Popular CultureRepresentations and Popular Culture
Representations and Popular CultureMuhammad Rawaha Saleem
 
Social Judgment Theory: What it's all about?
Social Judgment Theory: What it's all about? Social Judgment Theory: What it's all about?
Social Judgment Theory: What it's all about? vglee
 
Media Relations
Media RelationsMedia Relations
Media RelationsMuhammad Rawaha Saleem
 
Interaction Adaptation Theory of Interpersonal Communication
Interaction Adaptation Theory of Interpersonal CommunicationInteraction Adaptation Theory of Interpersonal Communication
Interaction Adaptation Theory of Interpersonal CommunicationAnam Tanvir
 
Interpsychic Theories
Interpsychic TheoriesInterpsychic Theories
Interpsychic TheoriesMJezza Ledesma
 
Social exchange theory
Social exchange theorySocial exchange theory
Social exchange theoryJill Jan
 
Symbolic interactionism
Symbolic interactionismSymbolic interactionism
Symbolic interactionismDaniel Pimentel
 
Ecological Systems Theory
Ecological Systems TheoryEcological Systems Theory
Ecological Systems TheoryMingMing Davis
 
Symbolic Interactionism
Symbolic InteractionismSymbolic Interactionism
Symbolic InteractionismGina Ompad
 
Interactional theory
Interactional theoryInteractional theory
Interactional theoryFritz Earlin Therese Lapitaje Pondantes
 
Symbolic theatre
Symbolic theatreSymbolic theatre
Symbolic theatreAshleyMagoffin
 
Cultivation Theory
Cultivation Theory Cultivation Theory
Cultivation Theory marriamiftikhar
 
Symbolic Interactionism by George Herbert Mead
Symbolic Interactionism by George Herbert MeadSymbolic Interactionism by George Herbert Mead
Symbolic Interactionism by George Herbert MeadAnne Cortez
 
Charles s pierce presentation
Charles s pierce presentationCharles s pierce presentation
Charles s pierce presentationdrinkalladam7055
 
Symbolic interactionism (by shiela)
Symbolic interactionism (by shiela)Symbolic interactionism (by shiela)
Symbolic interactionism (by shiela)Shiela Mae Angelada
 
Media Training
Media TrainingMedia Training
Media Trainingalcscens
 
The Stages of Friendship
The Stages of FriendshipThe Stages of Friendship
The Stages of FriendshipLindsay Black
 
Uncertainty Reduction Theory
Uncertainty Reduction TheoryUncertainty Reduction Theory
Uncertainty Reduction TheoryArun Jacob
 
Similarity and interpersonal attraction
Similarity and interpersonal attractionSimilarity and interpersonal attraction
Similarity and interpersonal attractionkristennicoleallen
 
Social Influence
Social InfluenceSocial Influence
Social InfluenceChristie Barakat
 
Communication Theory Cultivation Analysis
Communication Theory Cultivation AnalysisCommunication Theory Cultivation Analysis
Communication Theory Cultivation AnalysisDada Veloso-Beltran
 
3 Attitude and Behavior
3 Attitude and Behavior3 Attitude and Behavior
3 Attitude and BehaviorMary Anne (Riyan) Portuguez
 
Social Comparison Theory.pdf
Social Comparison Theory.pdfSocial Comparison Theory.pdf
Social Comparison Theory.pdfJoanLetting
 
What is sociology
What is sociologyWhat is sociology
What is sociologywaheedaq
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theoryBerk Barlak
 
Corporate Communication & Social Media: A study of its usage pattern
Corporate Communication & Social Media: A study of its usage patternCorporate Communication & Social Media: A study of its usage pattern
Corporate Communication & Social Media: A study of its usage patterninventionjournals
 
The Social Mind Study
The Social Mind StudyThe Social Mind Study
The Social Mind StudyDon Bulmer
 

More Related Content

What's hot

Social exchange theory
Social exchange theorySocial exchange theory
Social exchange theoryJill Jan
 
Symbolic interactionism
Symbolic interactionismSymbolic interactionism
Symbolic interactionismDaniel Pimentel
 
Ecological Systems Theory
Ecological Systems TheoryEcological Systems Theory
Ecological Systems TheoryMingMing Davis
 
Symbolic Interactionism
Symbolic InteractionismSymbolic Interactionism
Symbolic InteractionismGina Ompad
 
Symbolic theatre
Symbolic theatreSymbolic theatre
Symbolic theatreAshleyMagoffin
 
Cultivation Theory
Cultivation Theory Cultivation Theory
Cultivation Theory marriamiftikhar
 
Symbolic Interactionism by George Herbert Mead
Symbolic Interactionism by George Herbert MeadSymbolic Interactionism by George Herbert Mead
Symbolic Interactionism by George Herbert MeadAnne Cortez
 
Charles s pierce presentation
Charles s pierce presentationCharles s pierce presentation
Charles s pierce presentationdrinkalladam7055
 
Symbolic interactionism (by shiela)
Symbolic interactionism (by shiela)Symbolic interactionism (by shiela)
Symbolic interactionism (by shiela)Shiela Mae Angelada
 
Media Training
Media TrainingMedia Training
Media Trainingalcscens
 
The Stages of Friendship
The Stages of FriendshipThe Stages of Friendship
The Stages of FriendshipLindsay Black
 
Uncertainty Reduction Theory
Uncertainty Reduction TheoryUncertainty Reduction Theory
Uncertainty Reduction TheoryArun Jacob
 
Similarity and interpersonal attraction
Similarity and interpersonal attractionSimilarity and interpersonal attraction
Similarity and interpersonal attractionkristennicoleallen
 
Communication Theory Cultivation Analysis
Communication Theory Cultivation AnalysisCommunication Theory Cultivation Analysis
Communication Theory Cultivation AnalysisDada Veloso-Beltran
 
Social Comparison Theory.pdf
Social Comparison Theory.pdfSocial Comparison Theory.pdf
Social Comparison Theory.pdfJoanLetting
 
What is sociology
What is sociologyWhat is sociology
What is sociologywaheedaq
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theoryBerk Barlak
 

What's hot (20)

Social exchange theory
Social exchange theorySocial exchange theory
Social exchange theory
 
Symbolic interactionism
Symbolic interactionismSymbolic interactionism
Symbolic interactionism
 
Ecological Systems Theory
Ecological Systems TheoryEcological Systems Theory
Ecological Systems Theory
 
Symbolic Interactionism
Symbolic InteractionismSymbolic Interactionism
Symbolic Interactionism
 
Interactional theory
Interactional theoryInteractional theory
Interactional theory
 
Symbolic theatre
Symbolic theatreSymbolic theatre
Symbolic theatre
 
Cultivation Theory
Cultivation Theory Cultivation Theory
Cultivation Theory
 
Symbolic Interactionism by George Herbert Mead
Symbolic Interactionism by George Herbert MeadSymbolic Interactionism by George Herbert Mead
Symbolic Interactionism by George Herbert Mead
 
Charles s pierce presentation
Charles s pierce presentationCharles s pierce presentation
Charles s pierce presentation
 
Symbolic interactionism (by shiela)
Symbolic interactionism (by shiela)Symbolic interactionism (by shiela)
Symbolic interactionism (by shiela)
 
Media Training
Media TrainingMedia Training
Media Training
 
The Stages of Friendship
The Stages of FriendshipThe Stages of Friendship
The Stages of Friendship
 
Uncertainty Reduction Theory
Uncertainty Reduction TheoryUncertainty Reduction Theory
Uncertainty Reduction Theory
 
Similarity and interpersonal attraction
Similarity and interpersonal attractionSimilarity and interpersonal attraction
Similarity and interpersonal attraction
 
Social Influence
Social InfluenceSocial Influence
Social Influence
 
Communication Theory Cultivation Analysis
Communication Theory Cultivation AnalysisCommunication Theory Cultivation Analysis
Communication Theory Cultivation Analysis
 
3 Attitude and Behavior
3 Attitude and Behavior3 Attitude and Behavior
3 Attitude and Behavior
 
Social Comparison Theory.pdf
Social Comparison Theory.pdfSocial Comparison Theory.pdf
Social Comparison Theory.pdf
 
What is sociology
What is sociologyWhat is sociology
What is sociology
 
Uses and gratifications theory
Uses and gratifications theoryUses and gratifications theory
Uses and gratifications theory
 

Similar to The Shifting Paradigm of Public Relations

Corporate Communication & Social Media: A study of its usage pattern
Corporate Communication & Social Media: A study of its usage patternCorporate Communication & Social Media: A study of its usage pattern
Corporate Communication & Social Media: A study of its usage patterninventionjournals
 
The Social Mind Study
The Social Mind StudyThe Social Mind Study
The Social Mind StudyDon Bulmer
 
The Social Mind Research Study
The Social Mind Research StudyThe Social Mind Research Study
The Social Mind Research StudyLeader Networks
 
Assignment models public relations quotes
Assignment models public relations quotesAssignment models public relations quotes
Assignment models public relations quotesenock nyoni
 
FINAL SENIOR PAPER - DR.TYUS
FINAL SENIOR PAPER - DR.TYUSFINAL SENIOR PAPER - DR.TYUS
FINAL SENIOR PAPER - DR.TYUSBrad Byers
 
Role Of Public Relations In Ngo Management
Role Of Public Relations In Ngo ManagementRole Of Public Relations In Ngo Management
Role Of Public Relations In Ngo Managementharshalsk
 
MEDIA’S INFLUENCE ON THE CONSUMER’S DECISION MAKING1Media’s .docx
MEDIA’S INFLUENCE ON THE CONSUMER’S DECISION MAKING1Media’s .docxMEDIA’S INFLUENCE ON THE CONSUMER’S DECISION MAKING1Media’s .docx
MEDIA’S INFLUENCE ON THE CONSUMER’S DECISION MAKING1Media’s .docxARIV4
 
Csa instagram
Csa instagramCsa instagram
Csa instagramKate McLean
 
Paradigm in Traditional Marketing: Social Media & Gen Y
Paradigm in Traditional Marketing: Social Media & Gen YParadigm in Traditional Marketing: Social Media & Gen Y
Paradigm in Traditional Marketing: Social Media & Gen YToni Gardner
 
Social Media Use by Small Nonprofit Organizations - Scott Tidmore
Social Media Use by Small Nonprofit Organizations - Scott TidmoreSocial Media Use by Small Nonprofit Organizations - Scott Tidmore
Social Media Use by Small Nonprofit Organizations - Scott TidmoreScott Tidmore
 
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...inventionjournals
 
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...inventionjournals
 
3rd HW of Introduction to Communication
3rd HW of Introduction to Communication3rd HW of Introduction to Communication
3rd HW of Introduction to CommunicationKrishna Subedi
 
Social media and its effects on people
Social media and its effects on peopleSocial media and its effects on people
Social media and its effects on peopleAhsanulRifat
 
A Study On The Changing Trends In Social Media And Its Impact Globally
A Study On The Changing Trends In Social Media And Its Impact GloballyA Study On The Changing Trends In Social Media And Its Impact Globally
A Study On The Changing Trends In Social Media And Its Impact GloballyAlicia Edwards
 
Hsci538 ppt
Hsci538 pptHsci538 ppt
Hsci538 pptJoel Torres
 

Similar to The Shifting Paradigm of Public Relations (20)

Corporate Communication & Social Media: A study of its usage pattern
Corporate Communication & Social Media: A study of its usage patternCorporate Communication & Social Media: A study of its usage pattern
Corporate Communication & Social Media: A study of its usage pattern
 
The Social Mind Study
The Social Mind StudyThe Social Mind Study
The Social Mind Study
 
The Social Mind Research Study
The Social Mind Research StudyThe Social Mind Research Study
The Social Mind Research Study
 
Assignment models public relations quotes
Assignment models public relations quotesAssignment models public relations quotes
Assignment models public relations quotes
 
FINAL SENIOR PAPER - DR.TYUS
FINAL SENIOR PAPER - DR.TYUSFINAL SENIOR PAPER - DR.TYUS
FINAL SENIOR PAPER - DR.TYUS
 
Grunig
GrunigGrunig
Grunig
 
Dissertation
DissertationDissertation
Dissertation
 
Role Of Public Relations In Ngo Management
Role Of Public Relations In Ngo ManagementRole Of Public Relations In Ngo Management
Role Of Public Relations In Ngo Management
 
H018144450
H018144450H018144450
H018144450
 
MEDIA’S INFLUENCE ON THE CONSUMER’S DECISION MAKING1Media’s .docx
MEDIA’S INFLUENCE ON THE CONSUMER’S DECISION MAKING1Media’s .docxMEDIA’S INFLUENCE ON THE CONSUMER’S DECISION MAKING1Media’s .docx
MEDIA’S INFLUENCE ON THE CONSUMER’S DECISION MAKING1Media’s .docx
 
Csa instagram
Csa instagramCsa instagram
Csa instagram
 
Paradigm in Traditional Marketing: Social Media & Gen Y
Paradigm in Traditional Marketing: Social Media & Gen YParadigm in Traditional Marketing: Social Media & Gen Y
Paradigm in Traditional Marketing: Social Media & Gen Y
 
Social Media Use by Small Nonprofit Organizations - Scott Tidmore
Social Media Use by Small Nonprofit Organizations - Scott TidmoreSocial Media Use by Small Nonprofit Organizations - Scott Tidmore
Social Media Use by Small Nonprofit Organizations - Scott Tidmore
 
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...
 
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...
The Effect of Social Media Marketing To Brand Loyalty (Case Study at the Univ...
 
3rd HW of Introduction to Communication
3rd HW of Introduction to Communication3rd HW of Introduction to Communication
3rd HW of Introduction to Communication
 
Chiulli Thesis FINAL
Chiulli Thesis FINALChiulli Thesis FINAL
Chiulli Thesis FINAL
 
Social media and its effects on people
Social media and its effects on peopleSocial media and its effects on people
Social media and its effects on people
 
A Study On The Changing Trends In Social Media And Its Impact Globally
A Study On The Changing Trends In Social Media And Its Impact GloballyA Study On The Changing Trends In Social Media And Its Impact Globally
A Study On The Changing Trends In Social Media And Its Impact Globally
 
Hsci538 ppt
Hsci538 pptHsci538 ppt
Hsci538 ppt
 

Recently uploaded

MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Victor Rentea
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...apidays
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamUiPathCommunity
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...apidays
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Victor Rentea
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Zilliz
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxRustici Software
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodJuan lago vĂĄzquez
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingEdi Saputra
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDropbox
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistandanishmna97
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfsudhanshuwaghmare1
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAndrey Devyatkin
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesrafiqahmad00786416
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...DianaGray10
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...apidays
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Jeffrey Haguewood
 

Recently uploaded (20)

MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024Finding Java's Hidden Performance Traps @ DevoxxUK 2024
Finding Java's Hidden Performance Traps @ DevoxxUK 2024
 
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
 
WSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering DevelopersWSO2's API Vision: Unifying Control, Empowering Developers
WSO2's API Vision: Unifying Control, Empowering Developers
 
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
Modular Monolith - a Practical Alternative to Microservices @ Devoxx UK 2024
 
Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)Introduction to Multilingual Retrieval Augmented Generation (RAG)
Introduction to Multilingual Retrieval Augmented Generation (RAG)
 
Corporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptxCorporate and higher education May webinar.pptx
Corporate and higher education May webinar.pptx
 
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin WoodPolkadot JAM Slides - Token2049 - By Dr. Gavin Wood
Polkadot JAM Slides - Token2049 - By Dr. Gavin Wood
 
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost SavingRepurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
Repurposing LNG terminals for Hydrogen Ammonia: Feasibility and Cost Saving
 
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor PresentationDBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
ICT role in 21st century education and its challenges
ICT role in 21st century education and its challengesICT role in 21st century education and its challenges
ICT role in 21st century education and its challenges
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
Apidays New York 2024 - Passkeys: Developing APIs to enable passwordless auth...
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
Web Form Automation for Bonterra Impact Management (fka Social Solutions Apri...
 

The Shifting Paradigm of Public Relations

  • 1. James E. Grunig, Professor Emeritus Department of Communication University of Maryland College Park, Maryland, USA
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Organizational Reputation Management Decisions Communication Programs ( Relationship Cultivation Strategies) Issues Achievement of Organizational Goals Crises Relationship Outcomes Consequences Consequences Behavior of Publics Creates Model of Strategic Management of Public Relations: New Media Can Be Used at Each Stage of the Model Stakeholders Publics P1 Pi P2 No Consequences
  • 15.
  • 16.
  • 17.