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Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
Airtel Marketing Plan
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Airtel Marketing Plan

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A presentation we made for our end-of-course Marketing I submission.

A presentation we made for our end-of-course Marketing I submission.

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Transcript

  • 1. Marketing Plan - Airtel
  • 2. Objective
    To develop a marketing plan for Bharti Airtel’smobile SBU
  • 3. Backdrop for Analysis
    • The first and second generation reforms in India have been a turning point for the telecom industry
    • 4. The telecom industry has been evolving with continuous development of new technology.
    • 5. The typical Indian consumer has changed over the last few decades- exposed to a wide variety of goods and services and better quality services.
    • 6. The Department of Telecom and TRAI are the nodal policy setting and regulatory body in India.
  • Mission Statement and Objectives
    Mission Statement:
    To be the most admired brand in India by 2010
    SBU Objective:
    To dominate the cellular services industry by being the market leader in products and services category in wireless market and lead on all important fronts viz. market share, brand loyalty and customer satisfaction.
  • 7. SWOT Analysis
    Bharti is well positioned in the market to exploit the opportunities for growth. Along side, there is
    threat from new entrants who may be able to position themselves better in non metro circles
  • 8. Porter’s Five Forces
    Thus, the market for mobiles is highly competitive; though being the market leader Bharti wields
    some influence over its channel partners
  • 9. Product Features Matrix
  • 10.
  • 11. Segmentation Targeting & Positioning
    DOCOMO
    VodafoneAirtel
    Customer satisfaction
    Airtel
    Idea
    BSNL
    R. Comm
    Value-service
    Quality of service
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. Product Strategy
    MA
    R
    K
    E
    T G
    R
    OWT
    H
    MARKET SHARE
  • 18.
  • 19. Growth Strategy
    EXISTING MARKET
    NEW MARKET
    EXISTING PRODUCT
    NEW PRODUCT
  • 20.
  • 21. New Markets - Rural
  • 22. Integrated Marketing Communications Program
  • 23.
  • 24.
  • 25. Customer Relationship Management
  • 26. Research Strategy
  • 27.
  • 28. Recommendations
  • 29. Contingency Plans
  • 30.
  • 31. Source of Images
    • http://beddows.org/wp-content/woo_custom/29-relationship-mix.jpg
    • 32. http://www.consultinghouse-international.com/images/consultinghouse_starting_something%20new.jpg
    • 33. http://www.digitalproductionme.com/pictures/gallery/300x200/market%20growth.jpg
    • 34. http://thenetsetter.com/blog/wp-content/uploads/Aug_2.jpg
    • 35. http://library.ulster.ac.uk/images/consumer.jpg
    • 36. http://snarkysmachine.files.wordpress.com/2010/08/thank-you-blackboard.jpg

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