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It is a PPT on Business Strategy of Conglomerates. Presented by Students of FMG-18A, FORE School Of Management, New Delhi

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  1. 1. Group - VI<br />
  2. 2. Bharti Group - Overview<br />Asia’s leading integrated telecom services provider<br /> Largest Telecom player in India with 24% market share<br /> Indian telecom subscriber increasing by 8-9 mn /month on average with total around 400mn currently<br />Structured into four strategic business units - Mobile, Telemedia , Enterprise and Digital TV<br />
  3. 3. Performance<br />
  4. 4. Group Companies<br />
  5. 5. Mobile services<br /><ul><li>Growth rates were down from the previous quarter
  6. 6. Reason is increased competition and tariff wars.
  7. 7. India's telecom regulator, Telecom Regulatory Authority of India (TRAI), has reported a decline in ARPU (average revenue per user) and utilization by consumers across service providers from the first quarter of this year</li></li></ul><li>Fixed Line<br />Fixed lines decline as mobile use surges<br />Rising affordability of mobile services<br />Impact of new entrants in 2G and 3G<br />
  8. 8. DTH<br /><ul><li>The DTH market which began commercial </li></ul> operations in 2003 has been able to <br /> acquire over 12 Million subscribers during the past five years<br />Market share of Airtel DTH is the lowest. The major reason for this may be the late entry of Airtel into the market which is in 2008<br />
  9. 9. Broadband<br /><ul><li>Airtel was one of the first telecom providers to bring broadband connection to India</li></ul>Competition with BSNL<br />
  10. 10. Bharti Retail<br />Bharti Retail Ltd. is a wholly owned subsidiary of Bharti Enterprises<br />Tie up with Wall Mart<br />The companies would open 10 - 15 cash-and-carry facilities over 7 years and would employ 5,000 people. Each store would occupy 50,000-100,000 square feet.<br />Joint partnership in agri company FieldFresh<br />
  11. 11. Bharti AXA Life Insurance Company<br />74:26 joint venture between Bharti Enterprises and AXA<br />Offers a range of life insurance and wealth management products<br />Accrued a loss of Rs.15.5 Crores in the 2009<br />Accrued a loss of Rs.15.5 Crores in the 2009<br />Accrued a loss of Rs.15.5 Crores in the 2009<br />
  12. 12. Contribution of Revenue<br />
  13. 13. Segment Revenue FY Comparison<br />
  14. 14. Strategy of Bharti Group<br />Acquisition Strategy<br />Company has acquisition strategy to extend its fixed and cellular footprint from north and central India to south India.<br />Global presence like in Srilanka ,Seychelles .Attempt to acquire MTN to to gain entry through a company already operating in 21 African nations. <br />Concentration on Core Competencies<br />Bharti&apos;s strength is brand management, people management and customer management<br />
  15. 15. Bharti Group-BCG Matrix<br />
  16. 16. Bharti Group-BCG Matrix<br />
  17. 17. SWOT Analysis<br />
  18. 18. Growth Areas: <br /><ul><li>Airtel looking at rural marketing as long term growth segment
  19. 19. Gearing up to increase revenue share from VAS (Value Added Services) and applications
  20. 20. Value Added Services</li></ul>Growth Limiters :<br /><ul><li>Reaching Industry Limit – Teledensity expected to reach 51% by 2012
  21. 21. Very high competition, especially on pricing front
  22. 22. Falling Margins
  23. 23. Failure of MTN deal</li></li></ul><li>Recommendations<br />This over reliance on few sectors should be reduced through more focus on growth potential sectors like Insurance and Retail<br />It should also go for a very aggressive growth in Latin American and African markets<br />Bharti should use its strength of large network to promote its other SBUs like insurance, DTH and broadband<br />Improving the quality of DTH and changing its brand name <br />To develop core competency in segments like fixed lines telephones and broadband.<br />