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Segmentation Hierarchy: Mass Market to Mass Customization Strategies http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary Mass Market Approach Small Segment Strategy Large Segment Strategy Adjacent Segment Strategy Niche Segment Strategy Multi-segment Strategy Mass Customization Strategy Segment A Segment C Segment A 1 Segment A 3 Segment A 5 Segment A 2 Segment B 1 Segment A 4 Segment B 2 Segment B 3 Segment C 1 Segment C 2 Segment C 2 Segment A Segment B Segment C Segment A Segment B
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Mass market to mass customization strategies business diagram

  • 1. Segmentation Hierarchy: Mass Market to Mass Customization Strategies http://www.drawpack.com your visual business knowledge business diagrams, management models, business graphics, powerpoint templates, business slides, free downloads, business presentations, management glossary Mass Market Approach Small Segment Strategy Large Segment Strategy Adjacent Segment Strategy Niche Segment Strategy Multi-segment Strategy Mass Customization Strategy Segment A Segment C Segment A 1 Segment A 3 Segment A 5 Segment A 2 Segment B 1 Segment A 4 Segment B 2 Segment B 3 Segment C 1 Segment C 2 Segment C 2 Segment A Segment B Segment C Segment A Segment B
  • 2. Drawpacks Business Diagrams Drawpack.com offers these premium Business Diagrams for students and professionals around the globe for their personal use for free. Please enjoy these Business Diagrams. You can send these slides to your personal contacts who might be interested in Business Diagrams. For further information about our service please contact us: [email_address] Please find our membership offer on http:// www.drawpack.com

Editor's Notes

  1. Source: Market – Based Management, Best, 2000