RENT A PHONE Mobile Services Team Technology Entrepreneurship Professor Chuck EesleyRent a Phone and/or Rent a Mobile Application STANFORD UNIVERSITY
The Goal● Our generic goal is to help customers to access easier their favorite services – Particularly, to use telephonic services when they are abroad – And have access to information and guidance in foreign places.
Customer Wishes? ● Our customers are business travelers, students or tourists. – They temporary need telephonic services, for a couple of days, weeks or months.We – For them is too expensive to purchase a phone and phone number in the foreignare country/continent.gues ● They need a facility in order to save money and have what they need.sing. Also they need maps, guidance and.. ● information about places they are visiting.
Fulfilling Customer Needs● Customers are provided through our Phone Rental Service with safety and security of a cell phone or a SIM card abroad.● They could make an online reservation of a cell phone which they receive when they arrive in the new location.● Or they can receive directly in the rental store on the arrival.
● An additional feature of our service is that we provide the smart phones with customized applications that helps our customers to have a careless travel or vacation because: – The application have maps and information about ● Places they travel, ● main buildings, ● parking places, ● hotels, ● restaurantes ● and many others – The aplication have a custom agenda and travel schedule
Talking with potential customers● We looked for two kinds of potential customers: – People ● Business traveler ● Student ● Occasional traveler – Travel Agencies
People answer● Businessman who travels 3 times/year in Taiwan and has 2 cellphones. One for his country and one for Taiwan. He would like to rent one for Taiwan to save some money.● A mexican student in Colombia for only 4 months, wants to talk with his mexican friends. He would like to rent a phone instead of buying one for 4 months.● Other student said that he will rent one, only if the fees are cheap.● An other person said that is interested to rent a new model of phone just to brag. He sais “It´s like renting a car, you will have always the newest model of car”
Travel Agency answer● The first Travel Agency didn give a positive answer. In their opinion is worthless.● The second was opened to idea only. It sounds good. And nothing more.● The tird was opened to the idea and imagined some scenarios. They conclude with : – That a possible niche might be intercontinental travel groups. – The condition is that the feature might not add too much to the travel price. Low fee as much as possible. – About application, they saw it as a very good idea to rent a customized application even no phone is rented. And again about fee, as low as possible. – Interested in a future colaboration.
Looking what others did ● I was surprised to find that the idea I was not sure about its working, is used already by others. ● In Japan, Korea, Mexico, USA, UK, Italy, France, Germany, Israel... 90+ countries. ● Mainly the customer segment is the intercontinental traveler, and the rental physical store is situated in some cases near airports. ● Customer can make an online reservation and the phone is shipped even to residential address of the customer, not just in the arrival country.
The link to our site http://angelafilip.wix.com/smartserv#!home/mainPage