Using Radio for Business Benefit      Simon Neild and Andy Coote             SourceFM
Radio –opportunityor problem? That all depends on how you approach the  interview process. Ask yourself -   What do you...
Ahead of the Day Which Station? Who is the interviewer/ what type of show? What is my message?
Which Radio Station? National Radio – BBC R4, BBC R5live   Big audience, large geographical area   Typically short time...
Type of Show What is the show you will appear on?   News/features/discussion?   What subjects do they cover?   How lon...
Who will beInterviewing you? Know your interviewer   understand their technique   listen to replays of their interviews...
Your Message Consider your subject from a listener’s point of view Develop the points they need you to get across Know ...
On the day Arrive in good time Be calm – use relaxation techniques   Deep breathing   Meditation   Yoga Warm up your...
The Interview itself - 1 This is a performance –     Entertain/ engage as well as getting your point across     Where a...
The Interview itself - 2 Stick to the point –   One answer, one point   Don’t explore the byways   Don’t ramble or tel...
Getting Asked Back Take an interest in   the presenter,   the station,   the audience Give value Entertain and infor...
Your Presenters Simon Neild (simon@snanet.co.uk) presents   About You (Wednesdays at 4pm)   Inside Local Music (Thursda...
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Making the best of radio v2 120712

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Presentation to Falmouth Business club by Simon Neild and Andy Coote, presenters at Source FM, community radio for Falmouth and Penryn

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Making the best of radio v2 120712

  1. 1. Using Radio for Business Benefit Simon Neild and Andy Coote SourceFM
  2. 2. Radio –opportunityor problem? That all depends on how you approach the interview process. Ask yourself -  What do you need to know?  Before you agree/appear  On the day of the interview  How should you approach the interview? And after the interview -  How do you get asked back?
  3. 3. Ahead of the Day Which Station? Who is the interviewer/ what type of show? What is my message?
  4. 4. Which Radio Station? National Radio – BBC R4, BBC R5live  Big audience, large geographical area  Typically short time slot – often with a lot of waiting about BBC Local Radio - Radio Cornwall.  Smaller audience  News maybe short but features longer ILR Local Radio (Pirate, Heart)  Local audience  Mostly news and music Community Radio (SourceFM, Penwith, Redruth Radio, Hub, St Austell Bay)  Hyper local audience  Volunteer presenters  Scope for features at longer, more leisurely pace
  5. 5. Type of Show What is the show you will appear on?  News/features/discussion?  What subjects do they cover?  How long do their packages run? What type of interview?  Crisis interviews  Ideas selling interview  Social interview
  6. 6. Who will beInterviewing you? Know your interviewer  understand their technique  listen to replays of their interviews online What is their approach?  Proving/disproving a specific point  Researched and guided  Blank canvas Most presenters (or their producer) will discuss a brief with you but then ask their questions in their way
  7. 7. Your Message Consider your subject from a listener’s point of view Develop the points they need you to get across Know your success criteria (different for everyone) –  Message clear  Sales enquiries (or at least website hits)  No stupid remarks or embarrassing silences  Feeling proud on listen back Make bullet points of key issues – don’t script it  How long have you got?  What MUST you get over –  Prioritise - Don’t try to put 10 mins of content into a 5 min interview.  Better to have 2 mins properly explored.
  8. 8. On the day Arrive in good time Be calm – use relaxation techniques  Deep breathing  Meditation  Yoga Warm up your voice and face Eating beforehand – avoid anything that affects your voice Know your key points and be ready to express them freshly Don’t learn (or worse, try to read from ) a script
  9. 9. The Interview itself - 1 This is a performance –  Entertain/ engage as well as getting your point across  Where appropriate, be upbeat and positive.  Avoid using negative sentence constructions.  Radio interviewing is a conversation – be present not distracted Be a good interviewee – help the interviewer  Have something to say  Nothing worse than one word/one sentence answers Listen to the question  Link your key points to the question –  sometimes that may require a bridge Interviewer should say much less than interviewee
  10. 10. The Interview itself - 2 Stick to the point –  One answer, one point  Don’t explore the byways  Don’t ramble or tell questionable stories Keep an eye on time Build rapport with interviewer  Don’t antagonise the interviewer  Better on side than against you  Eg Paxman and Chloe Smith after the fuel duty rise was cancelled - http://www.youtube.com/watch?v=gZ31jMsKOXg  Compare with Boris Johnson (don’t try this at home!)- http://www.youtube.com/watch?v=cgThJK8xfKw  Respect for interviewer – esp true for pre recording
  11. 11. Getting Asked Back Take an interest in  the presenter,  the station,  the audience Give value Entertain and inform the audience Be engaging – to the presenter and the audience Help the presenter by being available and easy to talk to Be memorable – in the right way!
  12. 12. Your Presenters Simon Neild (simon@snanet.co.uk) presents  About You (Wednesdays at 4pm)  Inside Local Music (Thursdays at 3pm) Andy Coote (andy@bizwords.co.uk) presents  Business Breakfast (Fridays at 8am) The Source is on  96.1FM in Falmouth/Penryn and surrounds  The internet via www.thesourcefm.co.uk/listen
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