Designing for Tablets & Smart TVs

•

9 likes•6,378 views

A talk on UX and visual design for Android tablets & Google TV given by visual designer Dani Storlie and me at Google DevFest in September 2012.

Design

Overview

Design Process

Color Theory

Visual Hierarchy

“The design process is about designing and
prototyping and making. When you separate
those, I think the ﬁnal result suffers”
- Jonathan Ive. 2012

Idea

Market Research

Sketch

Design

Prototype

Have an idea
Find a unique problem
Consider the form factor
Know your platform

Market Research
Who is this for?
What else is out there?
What can you do better?

Sketch it Out
Information on the screen
Navigating through application
How do elements ﬁt on the screen

Visual Design
Color
Visual Hierarchy
Layout

Prototype
Build you application
Test it with users
Iterate till you perfect

Hierarchy

Size

Color

Contrast

Alignment

Repetition

Proximity

Repetition & Proximity

Text Text Text
Line of text Line of text Line of text

Text Text Text
Line of text Line of text Line of text

Visual Information Seeking

Overview

Zoom

Filter

Details on Demand

Visual
Informa.on
Seeking
Mantra,

Ben
Schneiderman
(1996)

User Knowledge

Knowledge in the World
Interpretation substitutes for learning
High ease of use on ﬁrst encounter
Efﬁciency slowed by the need of interpretation

Knowledge in the Head
Requires learning
Low ease of use on ﬁrst encounter
High efﬁciency

Adapted
from
The
Design
of
Everyday
Things,

Donald
Norman

(1988)

Identifying Priorities
& Translating Value

“Mobile users’ priorities change,
but their intents don’t.”

- Emily Wengert
Beyond Channels (IAS 2012)

Value in Context Heuristics

Clearly Identify:
The value proposition
The target user
The target context

Leverage Context Speciﬁc Assets
Accommodate Context Speciﬁc Limitations
Purge Unnecessary Features & Content

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Designing for Tablets & Smart TVs

1. Designing for Tablets & TVs Google DevFest 2012 Presented by DANI STORLIE ANDY FITZGERALD

5. Overview Design Process Color Theory Visual Hierarchy

6. Design Process

7. “The design process is about designing and prototyping and making. When you separate those, I think the ﬁnal result suffers” - Jonathan Ive. 2012

8. Idea Market Research Sketch Design Prototype

9. Have an idea

10. Have an idea Find a unique problem Consider the form factor Know your platform

11. Market Research

12. Market Research Who is this for? What else is out there? What can you do better?

13. Sketch it Out

14. Sketch it Out Information on the screen Navigating through application How do elements ﬁt on the screen

15. Visual Design

16. Visual Design Color Visual Hierarchy Layout

17. Prototype

18. Prototype Build you application Test it with users Iterate till you perfect

19. Celebrate!

20. Visual Design

21.

22. Visual Design

23. Designing for 10ft 10ft

24. Designing up close

25.

26. Color Theory

27.

28. Color Wheel

29. Monochromatic shade

30. Color Wheel

31. Primary

32. Secondary

33. Secondary

34. Tertiary

35. Tertiary

36. Complimentary

37.

38. Analogous

39. Warm/Cool

40. Google +

41. DropBox

42. Evernote

43. Google Play

44. Hierarchy

45. Hierarchy Size Color Contrast Alignment Repetition Proximity

46. Hierarchy

47. Size

48. Size & Alignment

49. Color

50. Contrast

51. Repetition & Proximity Text Text Text Line of text Line of text Line of text Text Text Text Line of text Line of text Line of text

52.

53. Visual Information Seeking

54. Visual Information Seeking Overview Zoom Filter Details on Demand Visual Informa.on Seeking Mantra, Ben Schneiderman (1996)

55. Visual Information Seeking

56. Visual Information Seeking

57. Visual Information Seeking

58. Visual Information Seeking

59. Visual Information Seeking

60. Visual Information Seeking

61. User Knowledge Knowledge in the World Interpretation substitutes for learning High ease of use on first encounter Efficiency slowed by the need of interpretation Knowledge in the Head Requires learning Low ease of use on first encounter High efficiency Adapted from The Design of Everyday Things, Donald Norman (1988)

62. Identifying Priorities & Translating Value

63. “Mobile users’ priorities change, but their intents don’t.” - Emily Wengert Beyond Channels (IAS 2012)

64. Value in Context

65. Value in Context

66. Value in Context

67. Value in Context

68. Value in Context

69. Value in Context

70. Value in Context

71. Value in Context

72. Value in Context

73. Value in Context

74. Value in Context

75. Value in Context

76. Value in Context Heuristics Clearly Identify: The value proposition The target user The target context Leverage Context Speciﬁc Assets Accommodate Context Speciﬁc Limitations Purge Unnecessary Features & Content

77. Q&A.

78. Thank you. @DANISTORLIE @ANDYBYWIRE

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