22. Universal Industrial Success Curve Shows Most New Business Development Efforts Unsuccessful 1 10 100 1000 10,000 Number of Ideas 1 2 3 4 5 6 7 Stage of NBD Process 3000 Raw Ideas (Unwritten) 300 Ideas Submitted 125 Small Projects 9 Early Stage Devel. 4 Major Devel. 1.7 Launches 1 Success Source: G. Stevens and J. Burley, “3000 Raw Ideas = 1 Commercial Success!” Research-Technology Management,40(3):16-27,May-June, 1997. Runner-Up, IRI “Best Paper of the Year.” CIC Impact Zone
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24. Commercialization Roadmap Revenue $$$ cover “sins” Relationships Bring Dollars $$$ to Show it works for the Customer I Believe in you $$$ Money Pursuit Distribution centric Market centric Customer centric Distribution centric Technology centric Customer centric Faith in idea Technology centric Attitude Shift First Customer Demands Beta Configuration & Testing Customer Driven Features Market Opportunity & Impact Technology Capitalization Demands Licensing Considerations Business Resources Business Proposition Business Market Demands Channel Options Competitive Position Market Dynamics Sales Take the Order. Activate Stakeholder Participation Embed the Customers voice Prove Assumptions Goal Launch Maximize Align Validate S E L L Stages of the CIC process for guiding innovation to be market -ready I N V E N T Critical Factor Assessment Multiple Application Assessment
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