Long-form essay forthcoming. Bibliography here: http://bit.ly/10Mdelj

1. literacyliteracy
D E S I G ND E S I G N
Saturday, July 13, 13

2. Dear AmericanAirlines
I redesigned your
website and I'd like to
get your opinion....
Dustin Curtis
http://dustincurtis.com/dear_american_airlines.html
(A design villain)
Saturday, July 13, 13

3. Saturday, July 13, 13

4. Saturday, July 13, 13

5. Fire your entire
design team...
[who] is obviously
incapable of
building a good
experience. Get
outside help.
Dustin Curtis
http://dustincurtis.com/dear_american_airlines.html
Saturday, July 13, 13

6. Why would Dustin publish this?
Saturday, July 13, 13

7. fashion
commerce
infrastructure
governance
culture
nature
Saturday, July 13, 13

8. fashion
commerce
infrastructure
governance
culture
nature
Saturday, July 13, 13

9. fashion
commerce
infrastructure
governance
culture
nature
Saturday, July 13, 13

10. Dear Dustin Curtis,
I saw your blog post titled “Dear
American Airlines,” and I thought I’d
drop a line. Sorry for the length of
this email, but let me sum up the gist
of what I’ve written below: You’re
right. You’re so very right. And yet…
Mr. X (via Dustin Curtis)
http://dustincurtis.com/dear_dustin_curtis.html
Saturday, July 13, 13

11. 2 hours
Saturday, July 13, 13

12. 365 days365 days
Saturday, July 13, 13

13. Saturday, July 13, 13

14. LiteracyLiteracy
Saturday, July 13, 13

15. Literacy,inanymedium,means
notjustknowinghowtoread
thatmedium,butalsohowto
createinit,andtounderstand
thedifferencebetweengoodand
baduses.
Clay Shirkey
Foreword to Mediactive by Dan Gillmor
“
Saturday, July 13, 13

16. Knowing how to consume writing
READING
WRITING
enables new trains of thought.
Saturday, July 13, 13

17. Design in service of existing systems enables
Consensus
dissensus
is enabled by adversarial design.
Saturday, July 13, 13

18. Saturday, July 13, 13

19. commerce
design for
commerce
design for
Saturday, July 13, 13

20. Civic Literacy
Field Guides to Ensuring Voter Intent
Saturday, July 13, 13

21. Civic Literacy
Gov.UK’s Service Design Manual
Saturday, July 13, 13

22. Health Literacy
Healthfinder.gov, Telling Kids About Cancer
Saturday, July 13, 13

23. design
adversarial
design
adversarial
Saturday, July 13, 13

24. Bi er Pill
Saturday, July 13, 13

25. ONE
ACETAMINOPHEN
TABLET
COSTS 1.5¢.
YOUR HOSPITAL
MARKS IT UP
10,000%
Saturday, July 13, 13

26. The culture we created as a
consequence, though, was – and
still is in some ways – profoundly
unattractive. What was supposed
to be fairness can become
callousness or, at the very least,
can feel that way when read from
the other side.
Nick Harkaway
The Blind Giant
“
Saturday, July 13, 13

27. Million Dollar Blocks
Saturday, July 13, 13

28. At any level of
abstraction, design
can either be a
gesture of consent or
dissent.
Saturday, July 13, 13

29. InpracticeInpractice
Saturday, July 13, 13

30. Accessibility
Saturday, July 13, 13

31. 1. Obtain literacy
2. ???
3. Profit
Saturday, July 13, 13

32. <img alt=”description” />
no yes
Saturday, July 13, 13

33. Saturday, July 13, 13

34. “experts” “developers”
“Designer”
Saturday, July 13, 13

35. MAGIC
“experts” “developers”
Saturday, July 13, 13

36. experts wanted tests
A government that ensured
accessibility compliance.
Saturday, July 13, 13

37. magic: design for commerce
Design to facilitate accessibility
compliance.
What’s the relative contrast of color pairings on your webpage?
What’s relative contrast?
What are color pairings?
What’s a webpage?
Saturday, July 13, 13

38. devs wanted understanding
A government that ensured
accessibility literacy.
Saturday, July 13, 13

39. adversarial design
Help culture see the ways in
which its system wasn’t working.
Testing is not teaching.
Saturday, July 13, 13

40. If you are coming from outside the usual pool of
people who work in Field X, you’re going to hit
[cultural] barriers. Some of those barriers need
to be rattled and eventually demolished, but
some are just about a lack of shared context.
Open secrets are the hardest ones to crack when
you’re coming in from outside, because no one
will take you aside and whisper them in your
ear. They’re the air everyone else is breathing.
Erin Kissane
Wednesday, 12 June 2013 – The Pastry Box
Saturday, July 13, 13

41. Journalismprinciples
๏Thoroughness.Learntospeakthelanguage.
๏Accuracy.Avoiderrors;theyunderminetrust.
๏Fairness.Talktousersandstakeholders.
๏Independence.Constructyourownnarrative.
๏Transparency.Askpeopletocorroborate.
Adapted from Dan Gillmor’s principles of trustworthy media creation in “Mediactive”
Saturday, July 13, 13

42. Storytellingprinciples
๏Peopleandpersonalities–Who?
๏Externalculture–Forwhom?Why?
๏Internalculture –Forwhom?Why?
๏Goal–Wherearewegoing?
๏Narrative–Howfarhavewegone?
Saturday, July 13, 13

43. Apleaforcontentstrategy
๏Problem
๏Vision
๏High-levelstrategy
๏NPR’sCOPEstory
๏Contentroadmap
๏Caveats&Openquestions
Saturday, July 13, 13

44. Whatthis
meansforus
Whatthis
meansforus
Saturday, July 13, 13

45. fashion &
Commerce
“Genius” design shapes
cultureis shaped by user-centered design.
Saturday, July 13, 13

46. fashion
commerce
infrastructure
governance
culture
nature
Visual design
Interaction design
Information architecture
Content strategy
User-centered design
Saturday, July 13, 13

47. tricks
techniques
process
methodology
dogma
Adapted from Jared Spool’s Presentation “Journey To The Center Of Design”
Saturday, July 13, 13

48. Saturday, July 13, 13

49. The “literacy” bar
Book awesome
2,000 BOOKS
BLUE SKY
User awesome
NOISY & BLOODY
BLUE SKY
Adapted from Kathy Sierra at Business of Software 2012. Building the Minimum Badass User.
Saturday, July 13, 13

50. Don’t focus on the thing, focus on the
user. Enable literacy through design.
Saturday, July 13, 13

51. Saturday, July 13, 13

52. @andrewmaier
andrew@uxbooth.com
http://bit.ly/10Mdelj
Nerds rejoice!
There’s a bibliography available!
Saturday, July 13, 13