2. resilient systems 2
In alchemy this is the symbol for gold.
Contrary to popular belief,
the ultimate goal of alchemy was not to turn odd metals into gold, but rather to
discover the truth, to purify & distil things into its perfect or purest form – the
absolute goal of this process was supposed to be the attainment of
knowledge, wisdom and the elixir of life.
3. resilient systems 3
We cannot give you the elixir of life
But,
what if we could give you the wisdom, knowledge and intellectual gold to help you
create a truly powerful culture and an inspiring authentic personal brand?
4. resilient systems 4
alchemy human strategy is a
strategic partnership that
focuses on helping people
and groups to have a greater
impact on their world.
We create
Resilient systems
5. resilient systems
resilient systems 5
Resilience
Psychological resilience is defined as an individual's ability to properly adapt
to stress and adversity. Stress and adversity can come in the shape of family
or relationship problems, health problems, or workplace and financial
stressors, among others
The ability of a substance or object to spring back into shape; elasticity
The capacity to recover quickly from difficulties; toughness
6. resilient systems 6
Resilient systems
are all around us.
we all admire
and aspire to
resilient
systems.
These are but a
few examples of
resilient systems
as business
leaders or
manager or
CEO
In fact
That highly
successful
group
that dynamic team
that successful
leader business
visionaries
There are other more
interesting examples
of resilient systems
The fact is that
history and the
present is filled
with resilient
systems
we refer to and
benchmark these
systems on a
daily basis.
religion
societal movements
the Renaissance
bacteria
super predators
iconic historic leaders
EMPIRES
7. resilient systems 7
The big
question is
this?
how do I become a
truly resilient
system?
how do I turn my
managers into
resilient systems?
how do I turn my
company culture
into something
that is powerful
and resilient?
How do turn my
organisation into a
resilient system?
a culture that is
inspirational and
something that
lives beyond a
values document?
8. patterns of resilient
systems
resilient systems 8
Repeating patterns
When we analyse and look at a resilient system you see the following
characteristics and repeating patterns. We have distilled these patterns into
three components – Ideology, traits and impact
10. this is what we do
resilient systems 10
We facilitate, co-create and help with the creation of human strategy, i.e.
creating resilient human systems, be it individuals or groups.
This means personal brand/ mastery development and internal culture
development and creation.
We refer to this process as the co-creation of resilient systems
11. resilient systems 11
Resilient Personal Systems
Authentic Personal Brands
Resilient Group Systems
Group or Company Culture
co-create facilitatehelp
distillation + awareness
+ insights
Conceptualisations + growth
+ development
+ +
This is what we do
12. culture
eats strategy for breakfast
we are what we do.
excellence, then, is not an
act, but a habit
Culture will influence everything you do,
how you execute, how you implement &
how you succeed as a company.
There needs to be a shift away from
creating “fake” created people brands
towards the creation of authentic personal
brands. An authentic personal brand is not
a mask – it should be an echo of who the
person is, and it should permeate through
everything he or she does.
resilient systems 12
Peter F. Drucker Aristotle
13. why is this important?
resilient systems 13
Why would you want to go through this exercise? Of what value will this be
to you or your organisation? What difference will it make?
If you knew the answers, you will stop asking these questions and in steads
ask why you have not done this before.
15. engagement adoption behaviour
77% 95% 70%
The impact of
effective employee
engagement on client
satisfaction, but,
engagement of
employees who value
Employee
Engagement. 69% for
next percentile.
95% of all decision
making is
subconscious and
idea adoption is
severely impacted
and influenced by
message relevance,
meaning and
distinctness
70% of all company
transformation drives
fail because
employees did not
adopt new behaviours
quickly or completely
HBR; The Impact of Employee
Engagement on Performance, 2013
Tjaco Walvis, Branding with Brains,
2012; David Rock, How your Brain
Works, 2012
Mckinsey, The 90% success recipe:
Commercial transformations
that beat the odds and the market,
2014
resilient systems 15
take note of these statistics?
16. because, 91% of respondents to a new
survey say companies with a strong
sense of purpose and culture also have
strong financial performance.
Core Beliefs and Culture Survey for Deloitte., 2013
resilient systems 16
18. how can we help you?
resilient systems 18
We have created a methodology that will help us create more resilient
cultures and authentic personal brands. It is based on design thinking,
sociology, group culture and Jungian Psychology based on the concept of
individuation.
20. History,
Dreams &
Brand
Symbols &
Rituals
Norms &
Beliefs
Values
Challenges &
Constraints
Shared
Identity &
Purpose
Ideology
Manifesto
Engagement Adoption Behaviour Reinforcing
Relevance
Unconscious Conscious
Goal Activation Awareness Action
Process of [Re]Discovery and Distillation Journey of adoption, unification and culture led behaviour
Shared Goals
Habits, Rituals
& Symbols
Role Action
Narrative
Shared
Definition of
Culture
resilient systems 20
We take all stakeholders
through a structure process
of discovery and awareness
The thinking is then turned into
specific actions and assets that
needs to be used to create a
unified resilient culture
The outcome of this
is the crystallisation
of the company
culture on paper
22. History &
Dreams
Persona
Ego
Shadow
Anima/ Animus
Self
Mandala
Verbalising Adoption Behaviour Reinforcing
Relevance
Unconscious Conscious
Goal Activation Awareness Action
Process of [Re]Discovery and Distillation Journey of growth, individuation and development
BehaviourIdentity ValuesPurpose
resilient systems 22
We take the individual
through a structure process
of discovery and awareness
The thinking is then turned into
specific actions and assets that
needs to be used / adopted to
internalise and build the
authentic personal brand
The outcome of this is
the crystallisation of the
personal brand building
blocks
23. what will we give you?
resilient systems 23
When you go through this process, for either culture creation or authentic
personal brand development, at the outcome of the project we will give
you the following.
24. resilient systems 24
key deliverables
#1 knowledge and insight
what is your current brand/ culture built on, what is influencing it, what is stopping it from growing?
#2 clarity and awareness
What are the fundamental building blocks and drivers of your personal brand and culture?
#3 co-created actions
What are the action steps you need to take to bring your culture or authentic brand to life, what do
you need to do and change and implement?
#4 assets and tools
What are the critical assets and tools that you need create, adopt and use to help you build your
resilient system?
#5 journey and road map
What is the journey and roadmap that you need to follow in order to build your resilient culture or
authentic personal brand
25. Andre le Roux is a Strategist, Mentor and brand Theorist who has been working in the brand strategy industry
for more than 10 years. He is passionate about the science of strategy. He has a B.A. in Industrial Psychology
and an Higher Diploma in IMC. Andre likes to think of himself as a systemic brand thinker that is constantly
searching for new and more scientific ways to create more powerful and impactful brands that truly will add
value to the lives of all stakeholders.
Andre Le Roux
072 387 2079
andre@alchemyhumanstrategy.com
Thys de Beer
082 565 5508
thys@alchemyhumanstrategy.com
Thys de Beer is an admitted advocate (non-practising) the head of brand Strategy at Vega School of Brand
Leadership, as well as the head of the Honours in Brand Leadership at Vega Cape Town. He has been in the
industry for over 10 years and he has recently completed his Master’s Degree researching the role of design
thinking in brand strategy.
Thys is an intellectual that is looking to change people’s perceptions about the power of the brand.
“I am an Alchemist; I love the power of collaboration and discovering insights that help to build authentic personal brands”
“I am a thinker and explorer and I want to see how we can build powerful culture taking our design thinking learning's and
applying it to building powerful cultures”
26. resilient systems 26
Please Note that all information contained in this presentation is proprietary and remains the property of the owner [Andre le Roux /
Thys de Beer and Alchemy Human Strategy] – all rights reserved. Information can only be shared if written consent is given by owners
