2. Overview. What’s it?
European train tickets
booking made easier than ever
Hellotrain provides you quick and easy way
to search best fares and book train tickets
across Europe. This is your gate to combine
and compare cheap train tickets directly
from carriers.
3. Team. Founders
Denis Tsarev Kirill Andreev
Co-founder, CTO Co-founder, CEO
Product guy, brilliant engineer with 10 years Entrepreneur, startmaker, guy who
online and mobile expertise. Application inspired new market opportunities.
development project for corporate clients like Love start and run companies. 20 years
P&G, T-mobile, Toyota and many others in USA, ago studied how to create intergalactic
Eastern Europe and Russia. Garbage fun with spacecrafts. 7 years own publishing
University history degree. business, 2 angel investment in mid-
core mobile games.
4. Key benefit. Value for passengers
Less than a minute. Just via mobile
Schedules, fares compare, train tickets
booking, inter-city and inter-country
connections, cabin class and seat
reservation, ticket order management,
carriers coupons, payments via major
credit cards.
One-way, round-trip or multi-city
destination. No matter you choose,
Hellotrain gives opportunity to get prices
from different carriers combined. In a few
taps on the screen. Looks like airfares
interface simplify the booking process of
train tickets now.
5. Market overview. Opportunities
39B EURO is European rail gross-booking in 2012*
89M Smartphone users in Big5 European countries**
25% Online booking penetration up to 20% growth***
* Phocus Wright’s, ** Comcore, *** Phocus Wright’s. Detailed market research is displayed in separate documents. According Google/ Ipsos OTX Media CT
European rail gross bookings (€B) by channel
2009 7.3 35.9
2010 8.0 37.2
2011 8.8 38.1
2012 9.6 We are catching new trend 39
Rail total Online Mobile
6. Business model. How we earn?
Just simple. First, we have commission
from carriers. Second, we charge users by
a small fee for convenience.
7. Milestones. What is our plan?
1Q 2016
2Q 2013
1Q 2014 5
1Q 2013
Android
1 Active
users
Active
and other
iOs platforms users
Product development stage Active growth stage from 1% to 3,5% market
1Q 2013 United Kingdome, Spain, Netherlands, Belgium
2Q 2013 German, Sweden
3Q 2013 France, Italy
8. Marketing. Pay users attention
We plan to spend about 1,5 EURO for each user acquisition
Appstores
campaigns
Social media
campaigns
SEO
Offline campaigns
9. Ask. What we need?
Seed stage (completed)
1Q 2013 Own funds, beta-version, product ready
First sales, early-growth stage
€ 2m for break-even point achievement
2Q 2013
-2Q 2014
20% marketing
52% techical support
20%
sales support
Expenses structure 8%
business development
10. Partnership. Do business with us
Our idea is simple – to change the
game in train tickets booking on the
giant market.
We have a good chance and are
Denis Tsarev focused on rapid growth. We are Kirill Andreev
Co-founder, CTO passionate about the huge prospects Co-founder, CEO
d.tsarev@groovytel.ru k.andreev@groovytel.ru
skype: dennyoi
of this business. skype: startmaker
Possible exit strategies for investors
1. Sale of shares to big OTA player
2. Sale of shares to one of big carriers
3. Management buy-out
