Design Portfolio
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  • 1. 4988 Creek Haven Road u Cottage Grove, WI 53527 ANDREA WENDORF u GRAPHIC DESIGNER 608.834.3050 u tahwendorf @ hotmail.com S A M P L E P O RT F O L I O
  • 2. CLIENT Interra Health O P P O RT U N I T Y Wellness company wanted a new look to add credibility to their organization when up against the big players in the industry. The client also wanted the ability to customize the materials to their clients. WORK u Identity u Custom Folder u Brochure u Informational Sheet u Custom tabs to be used in a binder or coil bound u Sticker CLIENT Urban League of Greater Madison O P P O RT U N I T Y Local non-profit was fundraising for a new building. They wanted a cohesive look that represted the strong organization they are. Their fundraising goal was exceeded by over $150,000. WORK u “The Time is Now” campaign materials u 41st Anniversary Invitation (individual and corporate version) u Annual Report
  • 3. CLIENT Associated Dentists O P P O RT U N I T Y Local dental office with two locations started off wanting only a brochure, then decided an entire rebrand was in order. WORK u Logo u Identity u Custom photography u Appointment Reminder Cards u Reminder Postcards for Kids u Brochure u 2-page yellow page ad (not shown) CLIENT The Bethel Series O P P O RT U N I T Y Local adult religious education outreach group was ready for a fresh look to appeal to younger audiences without turning off older folks. WORK u Binders u Insert Sheets u Redesign of entire Old Testament program text
  • 4. CLIENT Demco Media, Turtleback® Books O P P O RT U N I T Y Create new logo and apply it across all mediums. WORK u Logo u Identity u Catalogs and Sales Materials u CD Packaging u Trade Show Materials u Logowear u Promotional Items u Shipping Box Tape u Website
  • 5. CLIENT Suttle-Straus, Inc. O P P O RT U N I T Y Create a kit of materials for sales representatives to take on client calls promoting large format printing capabilities. WORK u Kit tag with business card sleeve on back u Custom handle, grommeted on-site u Photography by local photographer Todd Klassy on standard substrates u Custom kit tabs for each section u Standard and upscale materials u Customized artwork created for upscale substrates u Cover and tabs were routed so corners wouldn’t be sharp u Sourced all hardware CLIENT Suttle-Straus, Inc. O P P O RT U N I T Y Create a variable data marketing piece, mailed to clients, promoting web-to-print capabilities. WORK u Brochure, incorporated: • Single angled cut, eliminating cost of die • Coating capabilities: NexPress Intelligent Spot Coating on outside and Intelligent-Gloss on inside • Variable data including client company and contact information with their Suttle- Straus sales representative and contact information
  • 6. CLIENT Suttle-Straus, Inc. O P P O RT U N I T Y Create a Vegas-themed variable data invitation and materials for the 2009 Annual Dinner. WORK u Personalized poster invitation for male or female with employee’s head swapped out u Personalized, first and last name u Ticket was glue-spotted to inside of invite; RSVP was on reverse u Variable Membership Rewards Card, place in drum for prizes u Dinner selections (for waitstaff) and cocktail notice printed and die-cut using standing 4” die CLIENT Suttle-Straus, Inc. O P P O RT U N I T Y Create a poker-themed variable data invitation and materials for the 2007 Annual Dinner. WORK u Personalized invitation including employee name and photo u Playing Card RSVP included dinner selection and requested guest information u Grand Prize Ticket listed top prizes on the front and sponsors on the back. Employees perfed off their grand prize ticket stub and put it in the drum. u Name Tags u Social Hour informational insert u Table tents indicating dinner selection
  • 7. CLIENT Suttle-Straus, Inc. O P P O RT U N I T Y Create a sleek and innovative presentation folder for for sales representatives and executives to put company materials and print samples inside. The goal was to create a piece that didn’t represent a printer, but instead a forward-thinking, creative, and technology- based marketing services provider. WORK u Custom die-cut capacity folder printed on silver metallic stock with double hits of black and white inks and coatings. CLIENT Suttle-Straus, Inc. O P P O RT U N I T Y Develop a targeted, high-end image piece to leave with executive-level clients and prospects. Describe services provided as a story about why Suttle-Straus’ lineup of services matters to them. WORK u 20-page booklet, including: • Stock photography • Customized photography, including images shot by myself and other Suttle-Straus staff and supplied historical photos • Copy was written collaboratively by myself and two others • Printed on a dull FSC-certified stock with spot UV dispersion coating
  • 8. Turtleback® Promise Executive summary pages CLIENT Demco Media, Turtleback® Books Inside book listings and BRC insert O P P O RT U N I T Y 2005-2006 Catalogs, mailed to schools and libraries across the United States; customers and prospects. WORK u Catalogs of books specific to age, curriculum, language, state program, and in conjunction with Accelerated Reader and other programs u Sections divided by title, author, level, genre, level, dewey number, etc. u Each catalog included its own unique sections with easy-to-use tabbing system u Most catalogs included inserts or reply cards u Data was pulled from Filemaker and flowed into QuarkXpress via XData (I exported data, wrote all the scripts, flowed and manipulated the data) u Secured models, locations, and directed all photography
  • 9. CLIENT Demco Media, Turtleback® Books O P P O RT U N I T Y Create two curriculum catalogs, one for grades K-8 and one for 6-12. Combine stock photography with studio book product shots to save cost. Stress the durability of the product (product-focus). WORK u Copy was written by me for each of the kid images referring to reasons why Turtleback Books were the best choice for their classrooms and libraries. u Catalogs were such a success that our parent company, DEMCO, Inc. asked me to create reading promotions based on this idea. CLIENT Demco Media, Turtleback® Books O P P O RT U N I T Y Spring 2006 K-8 New Titles Catalog. Past new titles catalogs have used less color and newsprint stock. This time we decided to promote excitement with very active layouts and bright colors on glossy, bright white stock based on the theme of each genre. WORK u 96-page full color glossy catalog mailed to teachers and librarians u Success could not be measured as the assets of our company were sold shortly after production u Design and production from start to finish took less than three weeks
  • 10. save with free incoming calls. CLIENT U.S. Cellular O P P O RT U N I T Y Create “illboard” and banners for the Illinois State Fair. U.S. Cellular was holding a texting event/promotion on the fairgrounds which was next to the interstate. They requested a “billboard” banner to be large enough to be seen from the interstate and act as a billboard, but also dress up the venue for the event, which was next to a barn. The “banners” needed to WORK be secured to the barn. Each banner was grommted u 10’ x 60’ banner adhering to U.S. Cellular brand standards and secured with rope to the building. u 6’ x 12’ banners to promote the texting event u 4’ x 40’ banner with U.S. Cellular slate brand color, wavelengths and reversed logo CLIENT Preventive Cardiovascular Nurses Association (PCNA) O P P O RT U N I T Y Update booth and banner for trade shows and events using new brand colors and softer image. Create cohesive look with website.
  • 11. CLIENT Demco Media O P P O RT U N I T Y Redesign e-commerce website to integrate new branding and allow fast updates to home page for sales and promotions. 1- Card with PURL CLIENT Suttle-Straus, Inc. Happy Holidays O P P O RT U N I T Y Thank you for your contribution to Safe Harbor Child Advocacy Center. Your participation is greatly appreciated and will assist us in minimizing trauma to children. What we do together can make all the difference. 2010 Holiday Card. Card with a personalized URL was sent to “There is a wonderful mythical law of nature that the three things we crave most in life— clients. Client would access their happiness, freedom, and peace of mind—are always attained by giving them to someone else.” — Peyton Conway March PURL online and choose from one 3- Online Confirmation of three charities which Suttle-Straus would make a monetary donation Thank You! in their name. Dear <First>, Thank you for sharing the joy of the season by participating in the Suttle-Straus Holiday Giving Event. Your donation to Safe Harbor WORK has been confirmed and will be presented on January 15, 2010. May peace, prosperity and happiness be yours throughout the holidays and the New Year. u Digitally printed card with PURL u Personalized URL landing page 1000 Uniek Drive Waunakee, WI 53597 608.849.1000 www.suttle-straus.com u Three follow-up emails 4- Thank You Email Dear <First>, Thank you for inquiring about Suttle-Straus Campaign Management Technology. We look forward to learning more about your needs and showing you the powerful results of multi-channel campaigns. Your Suttle-Straus Account Manager will be contacting you after the holidays to schedule a meeting. Get the most out of your marketing with targeted, multi-channel solutions from Suttle-Straus. 1000 Uniek Drive Waunakee, WI 53597 608.849.1000 www.suttle-straus.com 2- PURL Landing Page 5- Follow-Up Email
  • 12. LOGOS FOR VA R I O U S C L I E N T S Porketta Pedalers PMS 124 Yellow • PMS 1805 Red • Black