How to Get Started in Social Media for Art League City
Job Finance Day 2011
1. Borsa Italiana - Palazzo Mezzanotte
Congress and Training Centre
Piazza degli Affari, 6 - Milano
Job Finance Day
2.013 edition – october 30th
2. 2
The only event in Italy keeping in direct contact
since 2006 companies and candidates
• Thousands of junior and professional visitors since 2006
• Douzens of companies from Finance, Banking, Consulting and
Insurance fields
• Thousands of users on the dedicated website
Some of the companies who participated to Job
Finance Day in the latest years
3. 3
Using Web 2.0 tools and joining them to traditional media can take great
results for recruiting and employer communication. It is possible to deduce
that from the following report.
The specific techniques, tuned up in employer branding context, will allow
extremely cusomized promotional activities.
So, if you are looking for talents to join in your company, Job Finance Day
will be the best solution.
A tested communication plan to reach the target
since 2006
4. Job Finance Day Report – 2012
Why is Job Finance day the ideal event for who is looking for best-fit talents in
banking-finance-consultancy-insurance fields?
Which goals does it adapt to?
5. 5
Job Finance Day Report – 2012
are you looking for candidates from the whole Italy?
Registration datas by Cesop and Borsa Italiana: Bocconi, Cattolica > 15%, Bologna, Torino, Bicocca >10%, Roma,
Genova, Statale Milano > 5%, Altro < 5%
Novara
Bergamo
Bari
Milano Bicocca
Milano Bocconi
Bologna
Milano Cattolica
NapoliGenova
Roma
LIUC Castellanza
Milano StatalePalermo
Parma
Milano Politecnico
Torino
Venezia
6. 6
81%81%
40%40%
14%14%
48%48%
Job Finance Day Report – 2012
are you looking for high quality candidates?
Grade over 100/110
(achieved or forecasted)
Top Grade 24% on total24% on total
Job/Internship experienced
Master
Within 25 years
Registration datas by Cesop and Borsa Italiana
7. 7
Master
63%63%
30%30%
33%33%
Grade over 100/110
Job Finance Day Report – 2012
are you looking for high quality professionals?
Top Grade 16% on total16% on total
Job experienced with over 3 years
(in finance-banking-consultancy-insurance)
Registration datas by Cesop and Borsa Italiana
8. 8
Registration datas by Cesop and Borsa Italiana
Credit analysts
Risk analysts
Tax Account manager
Controller
Treasurers
Accounts
Internal e Lead Auditor
Actuarial
Credit portfolio manager
Accountants
Job Finance Day Report – 2012
are you looking for specific professionals?
9. 9
“Why did you visit Job
Finance day?”
49%: “I want to find
my job”
32%: “I want to
change job”
15%: “I am looking
for information to
find job”
Job Finance Day Report – 2012
are you looking for a concrete event?
Registration datas by Cesop and Borsa Italiana
10. 10
On-line review Banner advertising and affiliation marketing campaign
On Cesop and Borsa Italiana partner websites, a width campaign makes possible to
passive candidates to know about the event while they are on–line for personal or job
reasons.
Job Finance Day Report – 2012
are you looking for passive candidates?
11. 11
Online review - partial
Job Finance Day Report – 2012
are you looking for passive candidates?
More than on-line campaign, the national press – with news and ad-hoc interviews –
grow the trust to the event and engages potentials and candidates who are not usually
interested in traditional career fairs.
12. 12
Conclusions
In order to catch all the opportunities given by Job Finance Day we can support
companies on implementing all the employer branding actions you are interested in.
• to launch an on-line campaign in order to reinforce company presence
or segment the target
• to get the most interesting CVs and program one-to-one interviews in
the dedicated rooms to make the event the most concrete
• to have a specific speech, connected to the financial themes in order
to be perceived as professionals
• … and much more, according to your needs
13. 13
The next edition proposal
Date: 2013 october 30th
Location: Mezzanotte building, Piazza degli Affari in Milano,
Borsa Italiana SpA historical site
Facility: wholly equipped 6 squared meters stand (or bigger)
Extra: company presentation and one-to-one interviews
rooms
Event advertising: web marketing on Google and partner
websites, interaction on the most popular Social and
Professional Network, direct e-mail marketing
14. 14
Services Prices
Main Sponsorship € 15.000,00 + VAT
Standard equipped stand 6 sqm.(3x2m) € 5.000,00 + VAT
Double stand 12 sqm. (6x2m) € 9.000,00 + VAT
“Company Presentation”: 30’ € 700,00 + VAT
“Company Presentation”: 60’ € 1.000,00 + VAT
The next edition proposal
15. Cesop Communication srl
Milano Via Palermo, 5 – 20121 – Milano MI
Tel. 02 72023011 - Fax 02 72095576
a.benedetti@cesop.it - www.cesop.it
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