Advertising spaces In Plaza Romania  2009
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Advertising spaces In Plaza Romania 2009

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Advertising spaces In Plaza Romania  2009 Advertising spaces In Plaza Romania 2009 Presentation Transcript

  • ADVERTISING IN PLAZA ROMANIA
  • PLAZA ROMANIA
  • PLAZA ROMANIA • SHOPPING CENTER PROFILE: • Plaza Romania offers to its visitors large variety of fashion, entertainment and restaurant options with its over 150 stores. • Parking : 2,000 (750 underground) parking places • 700 sqm events/exhibition area • 24 H security • Open 365 days between 10 a.m.-10 p.m. •CUSTOMER PROFILE: • 35.000 Weekdays – 43.000 Weekend Traffic • 58% of the visitors are coming more than once a week. • 29% visitors are spending between 2-3 hours/visit and 34% are spending between 1-2 hours/visit. • 39% has its own/family’s car. • 43% Female, 57% Male • 66% is between 18-40 years old. • 47% is earning over 1700 Ron and %36 is earning between 800 RON • 69% university/post university graduates View slide
  • WHY TO ADVERTISE YOUR BRAND IN PLAZA ROMANIA? Flexible Advertising Selective Options Target Market Landmark for Bucharest Automatic Traffic Counting Systems Located near Anchor Plaza, A class office building 7/24 technical support Located in on of the most populated area, High Visibility sector 6 View slide
  • ADVERTISING OPPORTUNITIES • Brand Awareness campaigns • Direct Sales Activities • Promotions • BTL campaigns • Sponsorships to events • Car Exposures • Parties, events, cocktails, exhibitions
  • OUR REFERENCES
  • ADVERTISING OPPORTUNITIES Mock-Up Atrium/Rotunda Plaza Romania has two central cupolas, the Atrium and the Rotonda, Definition: in which 3D objects or double-face banners can be hanged-up . Technical Specifications: Maximum height = 6 meters, Max Weight: 500 kg* Rate Card: Rent price: 15.000 Euro/month, Christmas-Easter : 17.000 Euro/month
  • CUPOLA ESCALATORS Definition 6 escalators are covering the central part of the Atrium. Technical Specifications Total Brandable Area: 204 sqrm Rate card Rent price: 15.000 EURO/month, Christmas- Easter 17.000 Euro/month. The price Definition: does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • ETAM BALUSTRADES & ESCALATORS Definition On the left side of the Rotonda there is 1 escalator and 1 balustrade. Definition: Technical Specifications Total branding area of the escalators- 42 sqrm and of for the balustrades- 54 sqrm Price- 10.000 Euro/month, Christmas- Easter 12.000 Euro/month Rate card The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • CUPOLA BALUSTRADES Definition Definition: In the Atrium, 3 levels of balustrades are available for branding. Technical Specifications Total Brandable Area: 252 sqrm Rent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not Rate card include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • ROTONDA BALUSTRADES Definition Definition: In the Rotonda, 2 levels of balustrades are available for branding. Technical Specifications Total Brandable Area: 130 sqrm Rent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not Rate card include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • BIG ATRIUM BACKLIT Definition On the superior part of the atrium, there are 4 back-illuminated panels Definition: Technical Specifications Dimensions: 6*2.6 m each Rent price: 3.000 Euro/piece/month, Christmas- Easter 5.000 Euro/piece/month. The price Rate card does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • SMALL ATRIUM BACKLIT Definition On the superior part of the atrium, there are 4 back-illuminated panels. Definition: Technical Specifications Dimensions: 3.2*2.4 m each Rent price: 1.500 EUR/piece/month, Christmas- Easter 2.000 Euro/piece/month. The price does Rate card not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • LIGHT FRAME Definition 64 Light Frames on columns are spread on all levels of the building following the traffic flow Definition: Dimensions: 07*1m each Technical Specifications Visual: 0.62 x 0.92m Print: 0.65 x 0.95m Rent price: 700 Euro/piece/month , Christmas- Easter 800 Euro/piece/month. The price does Rate card not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • BACKLIT GEOX Definition One back-light panel near BCR Technical Specifications Dimensions: 4 x 3 m Rent price: 3.000 Euro/month , Christmas- Easter 4.000 Euro/month. The price does not include Rate card montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • ELEVATORS Definition Two elevators - one in Rotonda - one in Atrium Technical Specifications Total Brandable Area: 50% of total surface Rent price: 10.000 Euro/elevator/month , Christmas- Easter 12.000 Euro/elevator/month. The Rate card price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • EVENTS SPACE Definition The 700sqm of Rotonda can host many types of events, involving a great traffic of people Technical Specifications Dimensions: 400 sqm Rate card 7.000 Euro/night , Christmas- Easter 10.000 Euro/night
  • ADVERTISING STAND Definition Promotional stands to be placed in the common area with one promoter near from 10 a.m. till 10 p.m. Technical Specifications Dimensions: from 1 sqm till 4 sqm Rent price 10.000 Euro/month , Christmas- Easter 12.000 Euro/month. The price does not Rate card include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • SAMPLING Definition Flyers distribution and sampling are possible any day of the week. Rate card 55 Euro/h/promoter , Christmas- Easter 65 Euro/h/promoter
  • SPEAKER ANNOUNCEMENT There are two possibilities to use the audio system inside the building: Definition A. Broadcasting radio spots B. Info Desk speaker announcements Technical Specifications 30 second spot Rate card 55 Euro/spot , Christmas- Easter 65 Euro/spot
  • CAR EXPOSURE Definition More cars can be exposed in Etam corridor, G’Market corridor, Sephora corridor. Technical Specifications Max. 6 sqm Rate card Rent price: 10.000 Euro/month , Christmas- Easter 12.000 Euro/month
  • OUTDOOR FLAGS Definition 22 pieces of fixed flags are posted around Plaza Romania: at the Rotonda entrance 10, at the Timisoara entrance 6, and on the corner facing the crossroad 6. Technical Specifications Dimensions: 100*2.20m Rent price: 7.000 Euro/month , Christmas- Easter 8.000 Euro/month. The price does not include Rate card montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • PARKING CITY LIGHTS Definition 27 pieces of two faces, city lights, installed in the entire back parking area and on Timisoara side. Technical Specifications Dimensions: 1.1*1.6 m Rent price: 800 Euro/month/piece , Christmas- Easter 900 Euro/month/piece. The price does Rate card not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • MESHES Definition 4 locations of meshes,2 on Timisoara facade (5.4 x 7 m) and 2 on both sides of Rotonda entrance (5.8* 9.2 m) are at client’s disposal. Technical Specifications Dimensions: 5.8*9.2m or 5.4*7m Rent price: 15.000 Euro/month/piece , Christmas- Easter 17.000 Euro/month/piece. The price Rate card does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • OUTDOOR PRISMS Definition 2 outdoors prisms located in the parking area Technical Specifications Dimensions: 3*2m Rent price: 5.000 Euro/month/piece , Christmas- Easter 7.000 Euro/month/piece. The price Rate card does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  • PLASMAS Definition • A joint venture between Monopoly and Plaza Romania, a network designed to bring digital communication, useful information, and advertising spots. Technical Specifications •106cm diagonal Rate card •1.30 euro/30 sec spot/ 2400 spots/month
  • Contact person: Anda Marinescu Advertising Manager E-mail: andamarinescu@anchorgrup.ro Phone: 0727.395.333 fax: 319.50.51 *All the dimensions from this presentation are approximately