ADVERTISING IN
BUCURESTI MALL
BUCURESTI MALL
BUCURESTI MALL
• SHOPPING CENTER PROFILE:
• Bucuresti Mall offers to its visitors large variety of fashion with its over 1...
WHY TO ADVERTISE YOUR BRAND IN
BUCURESTI MALL?
Flexible
Advertising
Options
Landmark for Bucharest
Selective
Target Market...
• Brand Awareness campaigns
• Direct Sales Activities
ADVERTISING OPPORTUNITIES
• Direct Sales Activities
• Promotions
• B...
OUR REFERENCES
Mock-Up Atrium
ADVERTISING OPPORTUNITIES
Definition:
Technical Specifications:
Rate Card:
Bucuresti Mall has one central c...
CUPOLA ESCALATORS
Definition:
Rate card Rent price : 15.000 EURO/month, Christmas- Easter 17.000 Euro/month
The price does...
CUPOLA BALUSTRADES
Definition:
Rate card
Rent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month
The price does...
EXTENSION ESCALATORS
Definition:
Rate card Rent price : 15.000 EURO/month, Christmas- Easter 17.000 Euro/month
The price d...
EXTENSION BALUSTRADES
Definition:
Rate card
Rent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price ...
PARKING TRAVELATOR
Definition:
Rate card
Rent price: 7.000 Euro/month, Christmas- Easter 10.000 Euro/month. The price does...
ATRIUM BACKLIT
Definition:
Rate card
Rent price: 9.000 Euro/month, Christmas- Easter 10.000 Euro/month. The price does not...
LIGHT FRAME
Definition:
Rate card
Rent price: 700 Euro/month , Christmas- Easter 800 Euro/month. The price does not includ...
ELEVATORS
Definition
Technical Specifications
Rate card
Two public elevators
Total Brandable Area: 50% of total surface
Re...
PROMOTIONAL STANDS
Definition
Technical Specifications
Rate card
Promotional stands to be placed in the common area with o...
SAMPLING
Flyers distribution and sampling
Definition
Rate card
Flyers distribution and sampling are possible any day of th...
SPEAKER ANNOUNCEMENT
Definition
Technical Specifications
Rate card
There are two possibilities to use the audio system ins...
CAR EXPOSURE
Definition
Technical Specifications
Rate card
More cars can be exposed in Etam corridor, G’Market corridor, S...
FLAGS
Definition
Technical Specifications
Rate card
21 pieces of fix flags are posted in Atrium.
Rent price: 7.000 Euro/mo...
PARKING CITY LIGHTS
Definition
Technical Specifications
Rate card
7 pieces of two faces, city lights, installed in the ent...
MESHES
Definition
Technical Specifications
Rate card
4 locations of meshes,2 on Dudesti façade and 2 on Vitan entrance are...
BACKLIT
Definition 7 backlits in the parking area
Technical Specifications
Rate card
Dimensions: 6*3m
Rent price: 1.500 Eu...
OUTDOOR PRISMS
Definition
Technical Specifications
Rate card
2 outdoors prisms located in the parking area
Rent price: 5.0...
PLASMAS
Definition
Technical Specifications
Rate card
• A joint venture between Monopoly and Bucuresti Mall, a network des...
Contact person:
Anda MarinescuAnda Marinescu
Advertising Manager
E-mail: andamarinescu@anchorgrup.ro
Phone: 0727.395.333
f...
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Advertising In Bucuresti Mall 2009

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Advertising In Bucuresti Mall 2009

  1. 1. ADVERTISING IN BUCURESTI MALL
  2. 2. BUCURESTI MALL
  3. 3. BUCURESTI MALL • SHOPPING CENTER PROFILE: • Bucuresti Mall offers to its visitors large variety of fashion with its over 140 stores, entertainment and restaurant options. • Parking : 1850 (750 underground) parking places • 700 sqm events/exhibition area • 24 H security• 24 H security • Open 365 days between 10 a.m.-10 p.m. •CUSTOMER PROFILE: • 35.000 Weekdays – 45.000 Weekend Traffic • 60% of the visitors are coming more than once a week. • 28% visitors are spending between 2-3 hours/visit and 24 % are spending between 1-2 hours/visit. • 43% has its own/family’s car. • 52% Female, 48% Male • 61% is between 18-40 years old. • 47% is earning over 1700 Ron and %36 is earning between 800 RON • 69% university/post university graduates
  4. 4. WHY TO ADVERTISE YOUR BRAND IN BUCURESTI MALL? Flexible Advertising Options Landmark for Bucharest Selective Target Market Automatic Traffic Counting Systems 7/24 technical support Located in on of the most populated area, sector 6 Located near Anchor Plaza, A class office building Landmark for Bucharest High Visibility
  5. 5. • Brand Awareness campaigns • Direct Sales Activities ADVERTISING OPPORTUNITIES • Direct Sales Activities • Promotions • BTL campaigns • Sponsorships to events • Car Exposures • Parties, events, cocktails, exhibitions
  6. 6. OUR REFERENCES
  7. 7. Mock-Up Atrium ADVERTISING OPPORTUNITIES Definition: Technical Specifications: Rate Card: Bucuresti Mall has one central cupola, the Atrium, in which 3D objects or double-face banners can be hanged-up. Maximum height = 6 meters, Max Weight: 500 kg* Rent price: 15.000 Euro/month, Christmas-Easter : 17.000 Euro/month
  8. 8. CUPOLA ESCALATORS Definition: Rate card Rent price : 15.000 EURO/month, Christmas- Easter 17.000 Euro/month The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery. Technical Specifications Total Brandable Area: 204 sqrm Definition 6 escalators are covering the central part of the Atrium.
  9. 9. CUPOLA BALUSTRADES Definition: Rate card Rent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery. . Technical Specifications Total Brandable Area: 194 sqrm Definition In the Atrium, 3 levels of balustrades are available for branding.
  10. 10. EXTENSION ESCALATORS Definition: Rate card Rent price : 15.000 EURO/month, Christmas- Easter 17.000 Euro/month The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery. Technical Specifications Total Brandable Area: 138 sqrm Definition 4 escalators are covering the central part of the Rotonda
  11. 11. EXTENSION BALUSTRADES Definition: Rate card Rent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery. Technical Specifications Total Brandable Area: 68 sqrm Definition In the Extension, 2 levels of balustrades are available for branding.
  12. 12. PARKING TRAVELATOR Definition: Rate card Rent price: 7.000 Euro/month, Christmas- Easter 10.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery. Technical Specifications Total Brandable Area: 90% of total surface Definition 2 Escalators for underground parking area
  13. 13. ATRIUM BACKLIT Definition: Rate card Rent price: 9.000 Euro/month, Christmas- Easter 10.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery. Technical Specifications Dimensions: 6*2.6 m each Definition On the superior part of the atrium, there are 4 back-illuminated panels
  14. 14. LIGHT FRAME Definition: Rate card Rent price: 700 Euro/month , Christmas- Easter 800 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery. Technical Specifications Dimensions: 07*1m each Visual: 0.62m x 0.92m Print: 0.65 x 0.95m Definition 96 light frames on columns are spread on all levels of the building following the traffic flow
  15. 15. ELEVATORS Definition Technical Specifications Rate card Two public elevators Total Brandable Area: 50% of total surface Rent price: 10.000 Euro/month , Christmas- Easter 12.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  16. 16. PROMOTIONAL STANDS Definition Technical Specifications Rate card Promotional stands to be placed in the common area with one promoter near the stand Dimensions: from 1sqm till 4sqm Rent price 10.000 Euro/month , Christmas- Easter 12.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  17. 17. SAMPLING Flyers distribution and sampling Definition Rate card Flyers distribution and sampling are possible any day of the week. 55 Euro/h/promoter , Christmas- Easter 65 Euro/h/promoter Flyers distribution and sampling
  18. 18. SPEAKER ANNOUNCEMENT Definition Technical Specifications Rate card There are two possibilities to use the audio system inside the building: A. Broadcasting radio spots B. Info Desk speaker announcements 55 Euro/spot , Christmas- Easter 65 Euro/spot 30 second spot
  19. 19. CAR EXPOSURE Definition Technical Specifications Rate card More cars can be exposed in Etam corridor, G’Market corridor, Swatch corridor. Rent price: 10.000 Euro/month , Christmas- Easter 12.000 Euro/month Max. 6 sqm
  20. 20. FLAGS Definition Technical Specifications Rate card 21 pieces of fix flags are posted in Atrium. Rent price: 7.000 Euro/month , Christmas- Easter 8.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery. Dimensions: 0.8*2 m
  21. 21. PARKING CITY LIGHTS Definition Technical Specifications Rate card 7 pieces of two faces, city lights, installed in the entire back parking area Rent price: 800 Euro/month/piece , Christmas- Easter 900 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery. Dimensions: 1.1*1.6 m
  22. 22. MESHES Definition Technical Specifications Rate card 4 locations of meshes,2 on Dudesti façade and 2 on Vitan entrance are at client’s disposal. Rent price: 15.000 Euro/month/piece , Christmas- Easter 17.000 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery. Dimensions: 8*10m or 15*10m
  23. 23. BACKLIT Definition 7 backlits in the parking area Technical Specifications Rate card Dimensions: 6*3m Rent price: 1.500 Euro/month/piece and 2.000 Euro/month/piece Christmas and Easter. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.
  24. 24. OUTDOOR PRISMS Definition Technical Specifications Rate card 2 outdoors prisms located in the parking area Rent price: 5.000 Euro/month/piece , Christmas- Easter 7.000 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery. Dimensions: 3*2m
  25. 25. PLASMAS Definition Technical Specifications Rate card • A joint venture between Monopoly and Bucuresti Mall, a network designed to bring digital communication, useful information, and advertising spots. • 106cm diagonal • 1.30 euro/30 sec spot/ 2400 spots/month
  26. 26. Contact person: Anda MarinescuAnda Marinescu Advertising Manager E-mail: andamarinescu@anchorgrup.ro Phone: 0727.395.333 fax: 319.50.51 *All the dimensions from this presentation are approximately

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