Creative Clusters Summer School 2010 Meeting the Needs of Creative Entrepreneurs – A discussion……….. Anamaria Wills CIDA
The Needs of Creative Entrepreneurs <ul><ul><ul><li>Resources </li></ul></ul></ul><ul><ul><ul><li>Money, Time, People </li></ul></ul></ul><ul><li>Recognition </li></ul><ul><ul><ul><li>Credibility, Networks, Opportunities </li></ul></ul></ul><ul><li>Strategic </li></ul><ul><ul><ul><li>EU and National, Regional and Local Govt constraints </li></ul></ul></ul>
Let’s discuss…. <ul><li>The EU Commission Green Paper on Cultural and Creative Industries </li></ul><ul><li>Responses by 30 July 2010 </li></ul>
The Challenge <ul><li>To put the right enablers in place by increasing the capacity to experiment, innovate and succeed as entrepreneurs, and providing easier access to funding and the right mix of skills; </li></ul><ul><li>To help CCIs develop in their local and regional environment as a launch pad for a stronger global presence, including through increased exchange and mobility; and </li></ul><ul><li>To move towards a creative economy by catalyzing the spill-over effects of CCIs on a wide range of economic and social contexts. </li></ul>
<ul><li>Technology and the availability of broadband infrastructure in urban and rural areas opens up new opportunities for creators to produce and distribute their works to a wider public at a lower cost, independently of physical and geographical constraints. </li></ul><ul><li>The impact differs widely from business to business – e.g. parts of the content industries, have been severely hit by piracy and losses in sales </li></ul>The Context
The Context <ul><li>The industry also needs to develop new and innovative business models </li></ul><ul><li>Small and micro-enterprises play a crucial role in creativity and innovation. They are typically the risk takers and early adopters and play decisive roles when it comes to scouting for new talents, developing new trends and designing new aesthetics. </li></ul>
<ul><li>Digital Agenda for Europe: </li></ul><ul><li>The Commission will work, among others, to create a true single market for online content and services (i.e. borderless and safe EU web services and digital content markets, with high levels of trust and confidence, a balanced regulatory framework governing the management of intellectual property rights, measures to facilitate cross-border online content services, the fostering of multi-territorial licences, adequate protection and remuneration for rights holders and active support for the digitisation of Europe's rich cultural heritage) </li></ul>Three Major Policy Frameworks:
Innovation Union – ‘flagship initiative’ - <ul><li>Specific actions will be undertaken to strengthen the role of CCIs as a catalyst for innovation and structural change. In this respect, specific attention will be paid to promote entrepreneurship, access to finance, to improve framework conditions and foresight, to identify research and skills needs, to develop new cluster concepts and better business and innovation support. </li></ul>
Strategy on Intellectual Property <ul><li>will look for a balance between the necessary protection and sustainability of creation and the need to foster the development of new services and business models. </li></ul>
New spaces for experimentation, innovation and entrepreneurship in CCIs <ul><li>How to create and better support for experimentation, innovation and entrepreneurship in the CCIs? </li></ul><ul><li>More particularly, how to increase access to ICT services in/for cultural and creative activities and improve the use of their cultural content? </li></ul><ul><li>How could ICTs become a driver of new business models for some CCIs? </li></ul>
Better matching the skills needs of CCI <ul><li>At crossroads of creativity and entrepreneurship, it remains difficult to find staff with the right mix of skills. </li></ul><ul><li>Incubators? e-skills' requirements to foster innovation and competitiveness? CCIs also need people who have business competences – </li></ul><ul><li>“ Peer-coaching“ - (i.e. the up-grading of skills and processes through the exchange between peers facing the same challenges, as a way to learn from others' mistakes or successes </li></ul>
<ul><li>How to foster art and design schools/business partnerships as a way to promote incubation, start-ups and entrepreneurship, as well as e-skills development? </li></ul><ul><li>- How could peer-coaching in the CCIs be encouraged at the level of the European Union? </li></ul>
Access to Finance – a core barrier to growth <ul><li>CCIs access to financial support is limited as many businesses suffer from chronic undercapitalization and face serious problems in obtaining adequate valuation of their immaterial assets, e.g. copyright (such as artists signed to record labels, writers signed to publishing houses or catalogues of musical or cinematographic works) when raising finance. </li></ul>
Immaterial assets on bottom line <ul><li>Contrary to businesses in technological fields, the immaterial assets of CCIs have no recognised value in balance sheets and their investments in developing new talents and creative ideas are not in line with the standard concept of "research and development". </li></ul><ul><li>Investors and banks need an improved awareness of the economic value and potential of CCIs. Guarantee systems and other financial engineering mechanisms should be in place to encourage funding in CCIs. </li></ul>
<ul><li>How to stimulate private investment and improve CCIs access to finance? </li></ul><ul><li>How to improve the investment readiness of CCI companies? Which specific measures could be taken and at which level (regional, national, European)? </li></ul>
Local and regional development as a launch-pad for global success <ul><li>CCIs often contribute to boosting local economies in decline, contributing to the emergence of new economic activities, creating new and sustainable jobs and enhancing the attractiveness of European regions and cities. </li></ul><ul><li>EU cohesion policy has recognised culture's multiple contribution to its strategic objectives (convergence; competitiveness and employment; and territorial cooperation). </li></ul>
- How to strengthen the integration of CCIs into strategic regional/local development? Which tools and which partnerships are needed for an integrated approach? <ul><li>A strategic approach in the context of an integrated development model means that support to CCIs is not considered a "luxury" or an isolated policy option, but a joint contribution to the economic development and social cohesion of a territory. </li></ul>
<ul><li>Innovation support mechanisms to benefit CCIs not only allow CCIs to innovate better and more, but they also enable them to provide more innovative solutions to other sectors or industries, and therefore help Europe’s overall economy to unleash its full innovation potential. </li></ul>The ‘overspill’ effect of the CIs
<ul><li>Furthermore, intermediary institutions have an essential role to play in acting as an interface between worlds which are only starting to know each other, helping to build trust and understanding of objectives and expectations, and developing or fine-tuning working methods . </li></ul>
How to support the better use of existing intermediaries and the development of a variety of intermediaries acting as an interface between artistic and creative communities and CCIs on the one hand, and education institutions / businesses and administrations, on the other hand?
Get your voice heard now! <ul><li>Email EU with your ideas at </li></ul><ul><li> EAC-Creative-Europe@ec.europa.eu </li></ul><ul><li>Closing date 30 July 2010 </li></ul>
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