2. Forrester carried out a survey back
in 2012, which reports that search
through App Store was the most
popular way for users to find new
apps, rather than word-of-mouth.
4. Reasons for App-only economy
➔ The %conversion rate is higher in mobile than Desktop.
➔ The Marketing expenses are minimal for Mobile Apps than Desktop.
➔ To improve online shopping experience by easy navigation, clutter-free rich media.
➔ To stay-in-touch with customers via Push Notifications.
➔ Gartner Says “Free Apps” will account for nearly 90% of Total Mobile App Store
Downloads in 2012.
5. Continues...
➔ To cover Tier II, Tier III consumers and make them shop online.
➔ Easy sharing and make transactions on-the-go.
➔ Easy performance tracking and analyzing user data.
➔ Easy to understand the needs of the customers and offer better online shopping
experience in next update.
➔ Re-engaging the consumers is more possible with App-only economy.