This journal article explores measuring basic assumptions that hospitality workers hold about guests and coworkers. The authors, Olga Gjerald and Torvald Øgaard from the Norwegian School of Hotel Management, University of Stavanger in Norway, examine how assumptions in the hospitality industry can be quantified. The article was reviewed by Faizal R Amry from the Pasca Sarjana Sekolah Tinggi Pariwisata Trisakti.