This document outlines a framework for understanding corporate social responsibility through managers' responsibilities. It discusses managers' rights and duties as individuals, employees, experts, and professionals. It categorizes rights and duties as legal and political, professional and organizational, and moral. It also distinguishes between fundamental and derivative rights and duties, as well as negative and positive duties. Finally, it identifies seven key areas that define a company's approach to corporate social responsibility: leadership; marketplace, workplace, supply chain, and community activities; stakeholder engagement; and environmental practices.

1. A framework for understanding
corporate social responsibility - 1
Manager’s Responsibility

2. Manager’s Rights and Duties
• Manager as an individual
• Managers as an employee
• Manager as an expert
• Manager as a professional
• Manager as a citizen
• Manager as a member of the civil society

3. Rights
• It is an entitlement to act in a certain way and/or
to be treated in a certain manner
• Every right of mine entails a duty or obligation on
the part of other persons
• Many rights are codified in law/mandates
– Shareholder rights
– Employee rights to a healthy and safe workplace
– Consumers protection by product liability laws
– Rights protecting competitors – antitrust law

4. Manager’s Rights and Duties
• Legal and political rights – codified in law
• Professional and moral rights –
– Professional rights are codified otherwise, if not in law
– May or may not result in a legal claim
– Moral rights may not carry any sort of official sanction
– Moral rights and duties provide a basis for more
robust normative evaluation of actions and practices

5. Types of Rights and Duties
Legal and Political Rights and corresponding duties are
derived from a particular legal and
political system and outline rules for
minimal compliance.
Professional, Organizational, Personal
(Relational)
Rights and corresponding duties derived
from joining a professional body or
organization or from other voluntary
relationships (e.g. promising)
Moral Rights and corresponding duties derived
from a particular moral system which may
or may not be reflected in, but provide a
means for morally evaluating, legal,
political, professional, or organizational
ethics.

6. Types of Rights and Duties
• Fundamental rights and duties
– Vitally important
– Necessary for promoting and protecting individual
integrity, dignity and respect
• Un Declaration of Human Rights
– Necessary for crucial social practices to exist and
flourish
• Private property, liberty, fair competition, shareholder
trust, contracts and deter fraud

7. Types of Rights and Duties
• Derivative rights and Duties
– Not logically necessary for promoting and
protecting individual integrity, dignity and respect
– May be justifiably infringed upon when they
conflict with more fundamental rights
Example: Privacy

8. Negative and Positive duties
• Fundamental International Rights and Obligations
Fundamental Rights Negative obligation to
refrain from depriving
Positive
obligation to
protect
Freedom of Physical
movement
√
Ownership of property √
Freedom from torture √
Fair Trail √
Nondiscrimination √ √
Physical Security √ √
Freedom of speech and
association
√ √
Minimal education √ √
Political participation √ √
Subsistence √ √

9. Stakeholder rights and obligations

10. Managerial areas of CSR
1. Leadership, vision and value
2. Marketplace activities
3. Workplace activities
4. Supply chain activities
5. Stakeholder engagement
6. Community activities
7. Environmental activities

11. Area 1: Leadership, vision, value
• Defining and setting the corporate purpose,
value and vision
• Translating this into policies and procedures
• Putting it into practice, including empowering
and embedding
• Ethical leadership and championing

12. Area 2: Marketplace activities
• Responsible customer relations, including
marketing and advertising
• Product responsibility
• Using corporate responsibility product
labeling
• Ethical competition
• Making markets work for all

13. Area 3: Workplace activities
• Employee communication and representation
• Ensuring employability and skills development
• Diversity and equality
• Responsible/fair remuneration
• Work-life balance
• Health, Safety, and well-being
• Responsible restructuring

14. Area 4: Supply chain activities
• Being a fair customer
• Driving social and environmental standards
through the supply chain
• Promoting social and economic inclusion via
the supply chain

15. Area 5: Stakeholder engagement
• Mapping key stakeholders and their concerns
• Stakeholder consultation
• Responding to and managing stakeholders
• Transparent reporting and communication

16. Area 6: Community activities
• Financial donations
• Volunteering employee time
• Giving gifts in kind
• Being a good neighbor

17. Area 7: Environmental activities
• Resource and energy use
• Pollution and waste management
• Environmental product safety
• Transport planning
(Source: Ethical performance, 2006c: Ashridge
Center for Business and Society, 2005)