This was a session given at Institute of Product Leadership, Bangalore. http://www.productleadership.in/building-disruptive-products-in-indian-context/ Indian consumer has evolved and has the same needs as the global consumer. What differentiate the need is the way products and experiences are designed and marketed. Indians are ready to experiment given that the innovations keep the indian consumer behaviour in mind. In this topic, we'll discuss how we can appeal to Indian consumer psyche and adapting our global product lines for the indian consumer.

1. Building Disruptive Products
in Indian Context
Amit Goel
VP & Head of Product
Knowlarity Communications

2. About Me
● Currently, Heading the product line at Knowlarity, leading company in cloud
telephony and communications.
● Founded Patterbuzz in Dec 2012 and created a new business model for magazine
publishing Industry. Shutdown in March 2015. Took off but fuel finished mid air.
● Worked with NDS (CISCO) for 8 years in the Digital & Pay TV domain
● Lead NDS India Innovation team for 5 years creating next gen product lines
● Co-Founded www.devidarshan.com (does not exist anymore) just after college in
1999 and ran it successfully for almost a year.

3. Source : Daze Info :
http://dazeinfo.com/2014/07/11/mobile-internet-india-2014-349-million-unique-mobile-phone-users-70-traffic-mobile-india-
shining-infographic/

4. What Indian Consumer needs ?

5. Why is India different then ?
● 65% of India is still struggling with daily basis needs
● Highly Price Sensitive Market
● Lesser concern for Privacy
● Lack of Early Adoption
● A sense of community and sharing.
● Opinion Seekers.
● Culturally Sensitive
● Many Languages and Dialects
But a country with High Aspirations

6. What a Disruptive product means ?

7. Real need of the market

8. Customer Friendly Business Model

9. Consumer Behavior

10. User Experience & Quality

11. Customer Service

12. Pricing

13. Reliability