Career Gut Check: SEO/SEM Employment Landscape


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oDesk CEO Gary Swart provides an overview of the SEO/SEM Employment landscape.

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Career Gut Check: SEO/SEM Employment Landscape

  1. 2. <ul><li>oDesk is the marketplace for online workteams with the best business model for both buyers and providers </li></ul><ul><ul><li>For buyers: Guaranteed work </li></ul></ul><ul><ul><ul><li>Every hour billed is an hour worked </li></ul></ul></ul><ul><ul><li>For providers: Guaranteed payment </li></ul></ul><ul><ul><ul><li>Every hour worked is an hour paid </li></ul></ul></ul><ul><li>Background </li></ul><ul><li>24 Employees, 43 remote oDesk consultants </li></ul><ul><li>HQ in Menlo Park, CA </li></ul><ul><li>Funded by Benchmark, Sigma, Globespan, & DAG raised $29MM to date ($16MM in the bank) </li></ul><ul><li>Started in 2004 </li></ul><ul><li>Where are we today? </li></ul><ul><li>Over 208,000 tested and rated knowledge workers representing hundreds of technical disciplines & skills </li></ul><ul><li>Both individual freelancers and development companies from 150+ countries </li></ul><ul><li>Buyers post both Fixed Price Jobs and Time-Based assignments </li></ul><ul><li>Buyers pay by the successful job or for verified hours worked </li></ul><ul><li>Avg. time to hire is <4 days; Avg. # candidates per job is >18 </li></ul>Over $62MM in gross services delivered WHAT IS oDESK
  2. 3. WHAT IS oDESK <ul><li>Average Job Size of $4,227 </li></ul><ul><li>Work categories include software development , web development , graphic design , data entry and writing </li></ul><ul><li>Summary statistics available in our oConomy </li></ul><ul><li>Hire, Manage, and Pay contractors as if they were in your own office </li></ul><ul><li>Do more with less </li></ul><ul><li>Access a global client base and talent pool </li></ul><ul><li>Be Agile </li></ul>
  3. 4. <ul><li>Summary of US Freelance Economy </li></ul><ul><ul><li>The Bad News </li></ul></ul><ul><ul><li>The Good News </li></ul></ul><ul><ul><li>Conclusions </li></ul></ul><ul><li>SEO/SEM on oDesk </li></ul><ul><ul><li>Summary Stats </li></ul></ul><ul><ul><li>Sample SEO jobs </li></ul></ul><ul><ul><li>Sample SEO providers </li></ul></ul><ul><li>Grow your business </li></ul><ul><ul><li>Tips for marketing yourself better </li></ul></ul><ul><ul><li>Tips for raising your prices </li></ul></ul><ul><ul><li>Tips for expanding your work </li></ul></ul><ul><li>Appendix </li></ul><ul><ul><li>Anatomy of a good resume (on oDesk) </li></ul></ul><ul><ul><li>Anatomy of a good coverletter (on oDesk) </li></ul></ul>AGENDA
  4. 5. SUMMARY OF US FREELANCE ECONOMY <ul><li>US providers are more expensive than their global counterparts </li></ul><ul><li>The difficult economy has increased competition for jobs </li></ul><ul><li>12 months ago, 11% of providers found jobs within 90 days. Today, number is 3% </li></ul>The Bad News
  5. 6. SUMMARY OF US FREELANCE ECONOMY <ul><li>US providers have higher feedback than their global counterparts </li></ul><ul><li>Rates are holding steady </li></ul><ul><li>Rates for skilled categories like SEO are actually increasing </li></ul>The Good News
  6. 7. SUMMARY OF US FREELANCE ECONOMY <ul><li>Skilled US professionals can still find work. In fact, work done in the US grew at a rate of 367%, 50% faster than oDesk’s overall rate of growth. </li></ul><ul><li>Homeshoring as a trend continues to grow </li></ul><ul><li>But, skilled professionals need to market themselves well in today’s competitive environment </li></ul>Conclusions
  7. 8. SEO/SEM ON oDESK <ul><li>SEO: </li></ul><ul><li>Jobs posted on oDesk: 7,019 </li></ul><ul><li>Professionals on oDesk: 20,708 </li></ul><ul><li>Currently open SEO jobs: 491 </li></ul><ul><li>New SEO jobs per month: 802 </li></ul><ul><li>SEM : </li></ul><ul><li>Jobs posted on oDesk: 3,272 </li></ul><ul><li>Professionals on oDesk: 18,467 </li></ul><ul><li>Currently open SEM jobs: 268 </li></ul><ul><li>New SEM jobs per month: 426 </li></ul><ul><li>Summary Statistics </li></ul><ul><li>Both SEO & SEM are rapidly growing job categories on oDesk </li></ul>
  8. 9. SEO/SEM on oDesk Substantial SEO/SEM work is being done on oDesk Sample SEO/SEM jobs
  9. 10. SEO/SEM ON oDESK Sample SEO/SEM providers A wide range of rates and skill levels are available on oDesk
  10. 11. GROW YOUR BUSINESS <ul><li>Tips for marketing yourself better </li></ul><ul><ul><li>Save your powder . Apply for fewer jobs, but the ones that require the skill sets you absolutely master </li></ul></ul><ul><ul><li>The hook . The better you understand your client’s ‘pain’ and implications of those problems, the more effectively you can respond to their needs. Many job posts give specific details. So do some research, and respond appropriately </li></ul></ul><ul><ul><li>Sell benefits, not features . Don’t spend more than a couple of lines writing about your skills, knowledge, or experience. That’s what your profile is for. Focus on the buyer’s needs and what you can do for them. </li></ul></ul><ul><ul><li>Show instead of tell . Demonstrate efficacy on past projects. Point to previous clients & their search rankings for certain keywords. If you don’t have a good client list, start a blog and apply your SEO skills to your blog to demonstrate your skills. </li></ul></ul>
  11. 12. GROW YOUR BUSINESS <ul><li>Tips for raising your prices </li></ul><ul><ul><li>Have referrals . Providers with strong feedback from past clients get more jobs at better rates </li></ul></ul><ul><ul><li>Sharpen the saw . Continue to keep your skills fresh; your expertise will allow you to charge a premium </li></ul></ul><ul><ul><li>Don’t sell price ; sell value . </li></ul></ul><ul><li>Rates holding steady or increasing </li></ul><ul><li>However, raising prices in today’s environment is difficult nonetheless </li></ul>
  12. 13. GROW YOUR BUSINESS <ul><li>Tips for expanding your work </li></ul><ul><ul><li>Grow business among existing clients . Once you understand your clients’ needs, sell more based on what you know </li></ul></ul><ul><ul><li>Augment your team. Don’t have the skill-set or manpower in-house to sell additional work? Add to your team with a flexible bench of contractors </li></ul></ul><ul><ul><li>Access a global talent pool. Don’t limit yourself to a single geographic area. Leverage global wages </li></ul></ul>
  13. 14. <ul><li>Questions? </li></ul><ul><li>[email_address] </li></ul><ul><ul><li>(Visit our exhibitor booth for a $50 certificate to get started on oDesk) </li></ul></ul>
  14. 15. Appendix
  15. 16. GROW YOUR BUSINESS Anatomy of a good resume (on oDesk) History of work showing types of work proficiency Good overview description Certifications showing skill proficiency Substantial # of hours & high feedback scores
  16. 17. GROW YOUR BUSINESS Greetings Thank you for your invitation to interview. I have 2+ years experience in SEO, Internet Marketing, Content Writing and related areas. I'm interested to work on your project. I believe we can negotiate mutually beneficial terms and price for the project as well as build good relationships. Here is what I’ve been able to achieve with my recent clients in Organic SEO: With your project as a first stage i will need to do researches on best keywords for your website and competition of your market niche. I am happy to provide prior client referrals if you are interested. If you wish us to proceed further, you can choose my candidacy at oDesk by clicking selecting me and clicking on the hire button. I will be glad to work for you and undertake your SEO work. We could talk more about everything through Skype (my ID# XXX). Waiting for your reply Regards, XXXX (WVU apparel shop) TOP 10 positions reached in Yahoo and Google Google : wvu apparel – 6th place wvu shirts – 4th place wvu shop – 3rd place wvu apparel – 6th place Yahoo : wvu apparel – 1st place wvu merchandise – 2nd place wvu shirts – 1st place wvu shop – 2nd place (GPS rental services) TOP 10 positions reached in Google and Google GPS Rental Services – 2nd place Rent GPS for trip – 4th place GPS navigation system rental – 4th place Yahoo GPS Rental Services – 1st place GPS Rental – 3rd place Rent gps – 2nd place Rent gps for trip – 1st place Demonstration of efficacy on past projects Offer to provide client referrals Short & sweet introduction Anatomy of a Good Cover Letter (on oDesk)