The neverending miscarriage experimental type book design

EXPERIMENTAL TYPOGRAPHY BOOKLET DESIGN
AMANDA KERN || GRDS 709 TYPOGRAPHY STUDIO I || PROFESSOR TRUDY ABADIE
SAVANNAH COLLEGE OF ART & DESIGN || JANUARY 30, 2010

PROJECT
EXPERIMENTAL BOOKLET DESIGN | TABLE OF CONTENTS

DESIGN NARRATIVE ............................................................................... 3

TYPE SELECTION ..................................................................................... 4

INSPIRATION ........................................................................................ 5-6

ROUGH DRAFTS ...................................................................................... 7

DESIGN PROCESS .............................................................................. 8-15

FINAL BOOK ..................................................................................... 16-20

AMANDA KERN || GRDS 709 TYPOGRAPHY STUDIO I || PROFESSOR TRUDY ABADIE || SAVANNAH COLLEGE OF ART & DESIGN || JANUARY 30, 2010

PROJECT
EXPERIMENTAL BOOKLET DESIGN | DESIGN NARRATIVE

OBJECTIVE
This project will provide you with the opportunity to apply Part 1 (Unit 5)
the knowledge you have gained in this course so far. You You will select an article, story, or other form of literature to use for the content of this booklet.
will create a booklet that illustrates and enacts the ideas The text you choose must clearly state a point of view. You MUST request written permission
of a chosen article, story, or other piece of literature while from the author to use his or her work for this project. The only way around this is to write your
staying true to the content and communicating the message own literature.
to a preselected audience.
Read and analyze the text, making sure that you really understand it. Outline it and think about
The challenge of this project is to combine word and image its hierarchy of ideas. Before sketching the thumbnails, research experimental design. Look for
to strike a balance between typographic legibility and the inspiration and for ideas. Do not look for styles to copy.
need for self-expression, without copying a style.
You can choose the size and format, but consider several formats before you decide. This piece
Estimated Time: Each section will take 7 – 10 hours to should have at least four panels. Imagery can be used as long as it is original work. Do not base
complete. You are encouraged to spend as much time as your design on the imagery. The message is the most important element.
necessary to explore multiple solutions to this problem.
Stay away from solutions that feel natural to you. Part 2 (Unit 6)
Challenge yourself. You will post thumbnails of at least three concepts for this project. Include grid developments
and a list of the key elements you have chosen to emphasize (hierarchy). You will provide
comments and feedback for three other postings. Thumbnails need to be to scale.

Part 3 (Unit 7)
Based on feedback provided in the previous discussion, select one concept and proceed to
rough stages. Post the roughs for all the pages. Your postings should include a clear description
of the proposed design. Discuss the final format, materials, special papers, and/or type of
binding techniques. Explain your choices. Provide comments and feedback for three other
postings.

Part 4 (Unit 8)
Finalize your design. Post the final piece to the unit discussion. Comment on three other
designs.


PROJECT
EXPERIMENTAL BOOKLET DESIGN | TYPE SELECTION

TYPE SELECTION
When I begun this course I had just found I was pregnant
with my third child and just before this project was
assigned I learned I miscarried for a third time. It seemed
very fitting for me to use words I wrote myself during the
entire month of October as I overcame such a tough time
in my life. Through out the experience I blogged as a way
to express the trying moments I was experiencing but also
as a way to keep our family and friends updated through a
miscarriage, 3 surgeries and a return to the hospital where
I was admitted due to an infection from the surgeries. It
was an overwhelming month filled with many emotions and
frustrations. The words would be used in conjunction with
photography I had taken throughout the month to help tell
my story of “The Neverending Miscarriage”.


PROJECT
EXPERIMENTAL BOOKLET DESIGN | INSPIRATION

INSPIRATION
The most inspiring examples I ran across while doing
research used ink washes with type. I enjoyed seeing
hand rendered versions of type as well as typographic
illustrations.


PROJECT
EXPERIMENTAL BOOKLET DESIGN | INSPIRATION

INSPIRATION
(continued)


PROJECT
EXPERIMENTAL BOOKLET DESIGN | ROUGH DRAFTS

ROUGH DRAFTS
To meet the four panel requirement I sketched out a few
ideas for folding cards, booklets, and books. Knowing the
amount of content I hoped to include in this project I felt
the book would be the most appropriate choice. It would
leave me with less restraints from including all the text
written in October.


PROJECT
EXPERIMENTAL BOOKLET DESIGN | DESIGN PROCESS

DESIGN PROCESS
As a part of the process several ink washes were created
to help create a sense of mood for the backgrounds of
some of the project.


PROJECT

DESIGN PROCESS
Originally I had hoped to handrender the entire book. Some
type was constructed on the computer, printed, and then
I transferred the type and inked it to have it composed in
my layout similar to what I had envisioned. Some type was
written “freehand” in my own writing. My goal was to have
a more freeflowing, original and authentic look that helped
established the mood typographically.


PROJECT

DESIGN PROCESS
I began the book by hand rendering the type in a way that
would help draw attention to some of the impactful things
written. This process was incredibly time consuming and
as I went along I found that some pages, especially those
that had black backgrounds benefitted from hand rendering
the type using a wacom tablet. Imagery helped convey the
emotional impact made by the typography.


PROJECT

DESIGN PROCESS
As I continued to hand render type both by hand and using
the wacom I felt it gave the pages a more original and
personal touch. Some type was composed on the computer
first and then hand rendered. Other type was freely created
by hand to give a more original appearance. I continued to
use imagery that related to the words written. Illustrations
were added where they complimented the message.


PROJECT

DESIGN PROCESS
As I continued I began to compromised my composition due
to the time constraints. More of the type was computer
generated, though in some cases I still hand rendered key
phrases and words to draw attention and give the words
a more personal touch. As I added photos I created unique
hand rendered frames and illustrative ways to include them
so that they seemed thoughtfully placed onto the page.


PROJECT

DESIGN PROCESS
As the pages were designed I used photos that were taken
while writing the things in the book. So often times the
imagery helped make the impact the typography made in
writing more powerful. In some cases I framed imagery
illustratively, in other cases I faded the imagery into the
page to set the background and mood for the spread. Key
words were brought out to draw attention to key words.


PROJECT

DESIGN PROCESS
I waited until the very end to create the cover for the book.
Honestly, coming up with the title for this project was one
of the toughest parts. In the end, I felt “The Neverending
Miscarriage” was fitting given the circumstances I went
through. Not only was it a tremendous loss but it was one
that truly felt as though it was never going to end. In time I
hope to finish this book to include the events that followed
my initial discovery of this miscarriage.


PROJECT

DESIGN PROCESS
Once I completed the book I sent it to www.blurb.com to
be printed professionally. In only a few days I’ve received
an amazing response and have learned that hundreds
have previewed the book. I’ve even had a few who have
informed me they were planning to purchase a copy for
themselves. It’s amazing for me to see how such personal
and trying moments of mine have in turn touched others.


PROJECT
EXPERIMENTAL BOOKLET DESIGN | FINAL BOOK

THE FINAL BOOK
It was very rewarding to receive the final printed book
printed by Blurb.com. After spending countless hours on
thhis project it became something that would allow me
to reflect on the experiences in October that have forever
changed my life and me as a person. I photographed a the
book along with just a few of the most memorable spread
in the book to help you see how the final book turned out.


PROJECT
EXPERIMENTAL BOOKLET DESIGN | FINAL BOOK


The neverending miscarriage experimental type book design

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