Hungry HungryHippiesAustin ToombsStephen MillerKai WangJeremy White
We love our environment
The Problem
Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
but…
It is not easy.
Our Solution
Help people make thethoughtful lifestyleadjustments they alreadywant to make.
Help people make thethoughtful lifestyleadjustments they alreadywant to make.
Help people make thethoughtful lifestyleadjustments they alreadywant to make.
Help people make thethoughtful lifestyleadjustments they alreadywant to make.
The Idea
Grocery Shopping
Grocery ShoppingMobile
Grocery ShoppingMobileProvides Knowledge
Grocery ShoppingMobileProvides KnowledgeEnable Change
What it isWhat it is not
Help user find the mostsustainable product
Help user find the most   Help user find the product thatsustainable product       aligns with their values
Help user find the most        Help user find the product thatsustainable product            aligns with their valuesTo be...
Help user find the most        Help user find the product thatsustainable product            aligns with their valuesTo be...
Help user find the most        Help user find the product thatsustainable product            aligns with their valuesTo be...
Help user find the most        Help user find the product thatsustainable product            aligns with their valuesTo be...
Help user find the most             Help user find the product thatsustainable product                 aligns with their v...
Help user find the most             Help user find the product thatsustainable product                 aligns with their v...
Help user find the most             Help user find the product thatsustainable product                 aligns with their v...
Help user find the most             Help user find the product thatsustainable product                 aligns with their v...
The ConceptLet us take you through a scenario…
Introducing…. Liz!
Liz is at the grocery store to pick up some items for the week.
Liz is experiencing decision paralysis.
Liz uses her smartphone to make an informed decision.
Demoa. SelectingCategoriesb. Comparingproducts
What’s in the tags?
Fiducial Marker
As for Liz.
She values…
and…
…a decision is made based on what shevalues.
Liz decides to go with a product that aligns with her values.
The cereal aisle posed the same challenges.
DemoThis demo showswhat the app maylook like in real life.
Mission Accomplished. Earth friendlier and happier.
When Liz gets home…
ScanReceipt
ScanReceipt
More Options
History View
Preference  Sliders
To sum it up…
Slow Change overtime…Educate people about the environmentalimpacts of their purchasing choices, by
Slow Change overtime…Educate people about the environmentalimpacts of their purchasing choices, bybeing more aware of
Slow Change overtime…Educate people about the environmentalimpacts of their purchasing choices, bybeing more aware ofa. th...
Slow Change overtime…Educate people about the environmentalimpacts of their purchasing choices, bybeing more aware ofa. th...
Future Strategies    Looking ahead
The FutureSpecial labeling for products and receiptsat grocery stores to allow scanning
The FutureSpecial labeling for products and receiptsat grocery stores to allow scanningInclude element(s) to reinforce ref...
The FutureSpecial labeling for products and receiptsat grocery stores to allow scanningInclude element(s) to reinforce ref...
Thank you! Any questions?
CreditsPeople• Liz• Chen, Katie, Dawn (Diary Studies)Typeface• Archer
CreditsImages• http://fiftyfootshadows.net• http://thefoodfarce.com/• http://img4.realsimple.com/images/home-organizing/gr...
The Boy Scout Slides!
Slow Change  Changing slowly
The RiderDont just say "make sustainabledecisions" but show them how to makethose decisions and help them do it
The PathTweaking the environmentProduct LabelsMaking it easier for them to compareproducts.By creating new product label
TheElephantThe visualizations.In relation to your values:- Animal Cruelty: Sheep says ‘Thankyou’!- Waste dump: lesser waste.
Other Technologies Amazon Flow Fiducial
Why Mobile?!Hot Triggers1 (B.J. Fogg) 1. http://www.behaviormodel.org/
The CategoriesThe categories that are displayed on the screen depend onwhat is included in the view. If everything in view...
What if they say no?If we cant convince a major supermarket store to go alongwith this plan, the we target the manufacture...
Information Sources• Product ratings   o 3rd party rating of products (i.e. Food Alliance certifications)• About average u...
What about Crowd-Sourcing?Crowd-sourcing require people to be knowledgeable. Ourapp targets the users who don’t necessary ...
Why even given a choice atall?We provide user with the preference slider because unlikeother metrics, there is no one sing...
Why did we go with shopping?Consumer demand can change industries.http://www.changewaveresearch.com/articles/2010/07/smart...
Is this just a crutch?No. After using the app, users gain: a new awareness that some products are more sustainable  than ...
Survey Data
Survey Data
Survey Data
Survey Data
Survey Data
Survey Data
Hungry Hungry Hippies
Hungry Hungry Hippies
Hungry Hungry Hippies
Hungry Hungry Hippies
Hungry Hungry Hippies
Hungry Hungry Hippies
Hungry Hungry Hippies
Hungry Hungry Hippies
Hungry Hungry Hippies
Hungry Hungry Hippies
Hungry Hungry Hippies
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Hungry Hungry Hippies
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Hungry Hungry Hippies

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This is the final presentation for a project for my Rapid Design for Slow Change class.

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  • I want to start off by saying that we love our environmentAnd many of us want to do our part in helping the environment, such as living a sustainable lifestyle.However….
  • But we are faced with a problem…
  • Skit to show what we mean by this statement.
  • People want to do what's right for the environment, but don't always "have the time" to do the research, or don't know exactly what they can do to help.
  • We would like to propose our solutionOur goal is to…
  • (next slide for THOUGHTFUL LIFESTYLE ADJUSTMENTS)
  • (next slide for highlight)
  • Skit to show what we mean by this statement.
  • The idea behind our design.
  • We want to focus on grocery shopping
  • For the mobile device
  • To provide our user with knowledge to inform their purchasing decisions
  • That may enable change over time.
  • And now Stephen will be going through what our design is and what it is not
  • This is Liz. Liz wants to make more sustainable purchases. In particular, she values:items that don’t use a lot of pesticides.Items that don’t use a lot of fuel in the trip to get to her store.
  • Let’s go through the store with Liz. She’s looking for a side dish in the canned foods aisle.
  • But there are a lot of choices & she doesn’t know which ones most align with her values.
  • She pulls out her phone and opens the app to help her out.
  • The app allows her to select the types of items she’s most interested inAnd comparing products that most align with her values. -- FLASHShe begins by eliminating items that she isn’t interested in. She taps the categories at the top. Rankings are based on displayed items, and so are reranked as she hides them. She can also hide individual items she knows she isn’t interested in. She pulls down three items to the compare panel that she’s most interested it. The app sorts them, automatically, based on their rank. She can swipe between the items in the panel to view each one. Austin will explain how the app does this.
  • Austin’s sketch / Stephen’s image (fiducial)
  • Mention more about fiducial
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Austin’s sketch / Stephen’s image (fiducial)
  • Liz was able to make a selection that was both appealing and matched her values.
  • While browsing for cereal, she face a similar challenge: she’s narrowed her selection down to two cereals and would like to purchase the one that is most sustainable. Here, the two items are at opposite ends of the aisle.
  • Liz drags the first cereal in the compare panel.She walks down the aisle and points the camera at the other cereal. And she drags that one down too. She pulls the panel up to see more information.
  • Liz is finished shopping! She’s purchased more sustainable items that matched her values. She realizes she can make a difference with small acts and the earth is happy.
  • She holds up her receipt to the camera. The receipt is scanned and her purchases are added to her history. To view history, the user taps the more button.
  • In the more screen, a user has accessing to options for changing the order of their preferences and to view visualizations of their shopping history.
  • History visualizations provide striking images that show how the users choices impact their world compared to the average consumer. The look of these visualizations are not finalized and will be iterated and tested to a very impactful version. They target the user’s emotions to get them to care about sustainability and realize that they can make a difference.
  • Users can also change their preferences by indicating how important a specific aspect of sustainability is to them.
  • Bad environmental impact products may phase out over time.
  • Hungry Hungry Hippies

    1. 1. Hungry HungryHippiesAustin ToombsStephen MillerKai WangJeremy White
    2. 2. We love our environment
    3. 3. The Problem
    4. 4. Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
    5. 5. Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
    6. 6. Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
    7. 7. Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
    8. 8. Most people would chooseto make more sustainabledecisions if thosedecisions were easier tomake.
    9. 9. but…
    10. 10. It is not easy.
    11. 11. Our Solution
    12. 12. Help people make thethoughtful lifestyleadjustments they alreadywant to make.
    13. 13. Help people make thethoughtful lifestyleadjustments they alreadywant to make.
    14. 14. Help people make thethoughtful lifestyleadjustments they alreadywant to make.
    15. 15. Help people make thethoughtful lifestyleadjustments they alreadywant to make.
    16. 16. The Idea
    17. 17. Grocery Shopping
    18. 18. Grocery ShoppingMobile
    19. 19. Grocery ShoppingMobileProvides Knowledge
    20. 20. Grocery ShoppingMobileProvides KnowledgeEnable Change
    21. 21. What it isWhat it is not
    22. 22. Help user find the mostsustainable product
    23. 23. Help user find the most Help user find the product thatsustainable product aligns with their values
    24. 24. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entireshopping trip
    25. 25. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing moments
    26. 26. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing momentsIt is not a replacementfor research
    27. 27. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing momentsIt is not a replacement It is a supplement to researchfor research
    28. 28. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing momentsIt is not a replacement It is a supplement to researchfor researchIt is not a grocery shopping list
    29. 29. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing momentsIt is not a replacement It is a supplement to researchfor researchIt is not a grocery shopping list It is a comparison tool
    30. 30. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing momentsIt is not a replacement It is a supplement to researchfor researchIt is not a grocery shopping list It is a comparison toolIt is not the solution
    31. 31. Help user find the most Help user find the product thatsustainable product aligns with their valuesTo be used during the entire To be used during thoseshopping trip confusing momentsIt is not a replacement It is a supplement to researchfor researchIt is not a grocery shopping list It is a comparison toolIt is not the solution It is a means of reducing plausible deniability
    32. 32. The ConceptLet us take you through a scenario…
    33. 33. Introducing…. Liz!
    34. 34. Liz is at the grocery store to pick up some items for the week.
    35. 35. Liz is experiencing decision paralysis.
    36. 36. Liz uses her smartphone to make an informed decision.
    37. 37. Demoa. SelectingCategoriesb. Comparingproducts
    38. 38. What’s in the tags?
    39. 39. Fiducial Marker
    40. 40. As for Liz.
    41. 41. She values…
    42. 42. and…
    43. 43. …a decision is made based on what shevalues.
    44. 44. Liz decides to go with a product that aligns with her values.
    45. 45. The cereal aisle posed the same challenges.
    46. 46. DemoThis demo showswhat the app maylook like in real life.
    47. 47. Mission Accomplished. Earth friendlier and happier.
    48. 48. When Liz gets home…
    49. 49. ScanReceipt
    50. 50. ScanReceipt
    51. 51. More Options
    52. 52. History View
    53. 53. Preference Sliders
    54. 54. To sum it up…
    55. 55. Slow Change overtime…Educate people about the environmentalimpacts of their purchasing choices, by
    56. 56. Slow Change overtime…Educate people about the environmentalimpacts of their purchasing choices, bybeing more aware of
    57. 57. Slow Change overtime…Educate people about the environmentalimpacts of their purchasing choices, bybeing more aware ofa. the options they have, and
    58. 58. Slow Change overtime…Educate people about the environmentalimpacts of their purchasing choices, bybeing more aware ofa. the options they have, andb. the impact they can make
    59. 59. Future Strategies Looking ahead
    60. 60. The FutureSpecial labeling for products and receiptsat grocery stores to allow scanning
    61. 61. The FutureSpecial labeling for products and receiptsat grocery stores to allow scanningInclude element(s) to reinforce reflection
    62. 62. The FutureSpecial labeling for products and receiptsat grocery stores to allow scanningInclude element(s) to reinforce reflectionProduct demand may change over time
    63. 63. Thank you! Any questions?
    64. 64. CreditsPeople• Liz• Chen, Katie, Dawn (Diary Studies)Typeface• Archer
    65. 65. CreditsImages• http://fiftyfootshadows.net• http://thefoodfarce.com/• http://img4.realsimple.com/images/home-organizing/green- living/0412/black-bags_300.jpg• http://www.thewholesaleoutlet.net/image/GarbageBags.jpg• http://thumbs.dreamstime.com/thumblarge_150/117994334210WPU e.jpg• http://cdn.uberreview.com/wp-content/uploads/grocery-bag-trash- can.jpg• http://www.lowes.co.nz/assets/Uploads/gastanker31of210.jpg• http://images.thecarconnection.com/lrg/2009-toyota-prius-5dr-hb- touring-natl-side-exterior-view_100243793_l.jpg
    66. 66. The Boy Scout Slides!
    67. 67. Slow Change Changing slowly
    68. 68. The RiderDont just say "make sustainabledecisions" but show them how to makethose decisions and help them do it
    69. 69. The PathTweaking the environmentProduct LabelsMaking it easier for them to compareproducts.By creating new product label
    70. 70. TheElephantThe visualizations.In relation to your values:- Animal Cruelty: Sheep says ‘Thankyou’!- Waste dump: lesser waste.
    71. 71. Other Technologies Amazon Flow Fiducial
    72. 72. Why Mobile?!Hot Triggers1 (B.J. Fogg) 1. http://www.behaviormodel.org/
    73. 73. The CategoriesThe categories that are displayed on the screen depend onwhat is included in the view. If everything in view is acanned food, then the categories will be "corn," "greenbeans," "peas," etc. If, for some strange reason, there issome beef, some fresh produce, and some cannedvegetables in the same shot, then the categories displayedwill be something like "meat," "canned goods," and"produce."
    74. 74. What if they say no?If we cant convince a major supermarket store to go alongwith this plan, the we target the manufacturers themselvesand suggest that they include scan-able stickers on theirproducts.If that doesnt work out, then we get together with thegeniuses at Amazon and figure out how to recognize theproducts based on their packaging, much like how Flowworks now with book and album covers.
    75. 75. Information Sources• Product ratings o 3rd party rating of products (i.e. Food Alliance certifications)• About average users/other people o We are not as interested in average user as we are in average products
    76. 76. What about Crowd-Sourcing?Crowd-sourcing require people to be knowledgeable. Ourapp targets the users who don’t necessary have theseknowledge.Crow-sourcing may be implemented in the future, butcurrently it doesn’t make sense to implement.
    77. 77. Why even given a choice atall?We provide user with the preference slider because unlikeother metrics, there is no one single right way to judgesustainability.Using our users’ concerns are more likely to get themengaged.
    78. 78. Why did we go with shopping?Consumer demand can change industries.http://www.changewaveresearch.com/articles/2010/07/smart_phones_20100714.html
    79. 79. Is this just a crutch?No. After using the app, users gain: a new awareness that some products are more sustainable than others the resources available to do their own research a strengthen resolve in finding the most sustainable products.We are easing people who already care about sustainability intobecoming researchers by first eliminating plausible deniability ofthe issues. We introduce many factors which account for thesustainability of a product. The sheer number of factors willcause them to reflect on what issues they consider important.We will make our sources available for them to do their ownresearch.By providing striking visualizations, we will strengthen theirresolve to be more sustainable.
    80. 80. Survey Data
    81. 81. Survey Data
    82. 82. Survey Data
    83. 83. Survey Data
    84. 84. Survey Data
    85. 85. Survey Data
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