This is the final presentation for a project for my Rapid Design for Slow Change class.

1. Hungry Hungry
Hippies
Austin Toombs
Stephen Miller
Kai Wang
Jeremy White

2. We love our environment

3. The Problem

4. Most people would choose
to make more sustainable
decisions if those
decisions were easier to
make.

5. Most people would choose
to make more sustainable
decisions if those
decisions were easier to
make.

6. Most people would choose
to make more sustainable
decisions if those
decisions were easier to
make.

7. Most people would choose
to make more sustainable
decisions if those
decisions were easier to
make.

8. Most people would choose
to make more sustainable
decisions if those
decisions were easier to
make.

9. but…

10. It is not easy.

11. Our Solution

12. Help people make the
thoughtful lifestyle
adjustments they already
want to make.

13. Help people make the
thoughtful lifestyle
adjustments they already
want to make.

14. Help people make the
thoughtful lifestyle
adjustments they already
want to make.

15. Help people make the
thoughtful lifestyle
adjustments they already
want to make.

16. The Idea

17. Grocery Shopping

18. Grocery Shopping
Mobile

19. Grocery Shopping
Mobile
Provides Knowledge

20. Grocery Shopping
Mobile
Provides Knowledge
Enable Change

21. What it is
What it is not

22. Help user find the most
sustainable product

23. Help user find the most Help user find the product that
sustainable product aligns with their values

24. Help user find the most Help user find the product that
sustainable product aligns with their values
To be used during the entire
shopping trip

25. Help user find the most Help user find the product that
sustainable product aligns with their values
To be used during the entire To be used during those
shopping trip confusing moments

26. Help user find the most Help user find the product that
sustainable product aligns with their values
To be used during the entire To be used during those
shopping trip confusing moments
It is not a replacement
for research

27. Help user find the most Help user find the product that
sustainable product aligns with their values
To be used during the entire To be used during those
shopping trip confusing moments
It is not a replacement It is a supplement to research
for research

28. Help user find the most Help user find the product that
sustainable product aligns with their values
To be used during the entire To be used during those
shopping trip confusing moments
It is not a replacement It is a supplement to research
for research
It is not a grocery shopping list

29. Help user find the most Help user find the product that
sustainable product aligns with their values
To be used during the entire To be used during those
shopping trip confusing moments
It is not a replacement It is a supplement to research
for research
It is not a grocery shopping list It is a comparison tool

30. Help user find the most Help user find the product that
sustainable product aligns with their values
To be used during the entire To be used during those
shopping trip confusing moments
It is not a replacement It is a supplement to research
for research
It is not a grocery shopping list It is a comparison tool
It is not the solution

31. Help user find the most Help user find the product that
sustainable product aligns with their values
To be used during the entire To be used during those
shopping trip confusing moments
It is not a replacement It is a supplement to research
for research
It is not a grocery shopping list It is a comparison tool
It is not the solution It is a means of reducing
plausible deniability

32. The Concept
Let us take you through a scenario…

33. Introducing…. Liz!

34. Liz is at the grocery store to pick up some items for the week.

35. Liz is experiencing decision paralysis.

36. Liz uses her smartphone to make an informed decision.

37. Demo
a. Selecting
Categories
b. Comparing
products

38. What’s in the tags?

39. Fiducial Marker

52. As for Liz.

53. She values…

54. and…

55. …a decision is made based on what she
values.

56. Liz decides to go with a product that aligns with her values.

57. The cereal aisle posed the same challenges.

58. Demo
This demo shows
what the app may
look like in real life.

59. Mission Accomplished. Earth friendlier and happier.

60. When Liz gets home…

61. Scan
Receipt

62. Scan
Receipt

63. More Options

64. History View

65. Preference
Sliders

66. To sum it up…

67. Slow Change over
time…
Educate people about the environmental
impacts of their purchasing choices, by

68. Slow Change over
time…
Educate people about the environmental
impacts of their purchasing choices, by
being more aware of

69. Slow Change over
time…
Educate people about the environmental
impacts of their purchasing choices, by
being more aware of
a. the options they have, and

70. Slow Change over
time…
Educate people about the environmental
impacts of their purchasing choices, by
being more aware of
a. the options they have, and
b. the impact they can make

71. Future Strategies
Looking ahead

72. The Future
Special labeling for products and receipts
at grocery stores to allow scanning

73. The Future
Special labeling for products and receipts
at grocery stores to allow scanning
Include element(s) to reinforce reflection

74. The Future
Special labeling for products and receipts
at grocery stores to allow scanning
Include element(s) to reinforce reflection
Product demand may change over time

75. Thank you!
Any questions?

77. Credits
People
• Liz
• Chen, Katie, Dawn (Diary Studies)
Typeface
• Archer

78. Credits
Images
• http://fiftyfootshadows.net
• http://thefoodfarce.com/
• http://img4.realsimple.com/images/home-organizing/green-
living/0412/black-bags_300.jpg
• http://www.thewholesaleoutlet.net/image/GarbageBags.jpg
• http://thumbs.dreamstime.com/thumblarge_150/117994334210WPU
e.jpg
• http://cdn.uberreview.com/wp-content/uploads/grocery-bag-trash-
can.jpg
• http://www.lowes.co.nz/assets/Uploads/gastanker31of210.jpg
• http://images.thecarconnection.com/lrg/2009-toyota-prius-5dr-hb-
touring-natl-side-exterior-view_100243793_l.jpg

79. The Boy Scout Slides!

80. Slow Change
Changing slowly

81. The Rider
Don't just say "make sustainable
decisions" but show them how to make
those decisions and help them do it

82. The Path
Tweaking the environment
Product Labels
Making it easier for them to compare
products.
By creating new product label

83. The
Elephant
The visualizations.
In relation to your values:
- Animal Cruelty: Sheep says ‘Thank
you’!
- Waste dump: lesser waste.

84. Other Technologies
 Amazon Flow
 Fiducial

85. Why Mobile?!
Hot Triggers1 (B.J. Fogg)
1. http://www.behaviormodel.org/

86. The Categories
The categories that are displayed on the screen depend on
what is included in the view. If everything in view is a
canned food, then the categories will be "corn," "green
beans," "peas," etc. If, for some strange reason, there is
some beef, some fresh produce, and some canned
vegetables in the same shot, then the categories displayed
will be something like "meat," "canned goods," and
"produce."

87. What if they say no?
If we can't convince a major supermarket store to go along
with this plan, the we target the manufacturers themselves
and suggest that they include scan-able stickers on their
products.
If that doesn't work out, then we get together with the
geniuses at Amazon and figure out how to recognize the
products based on their packaging, much like how Flow
works now with book and album covers.

88. Information Sources
• Product ratings
o 3rd party rating of products (i.e. Food Alliance certifications)
• About average users/other people
o We are not as interested in average user as we are in average
products

89. What about Crowd-Sourcing?
Crowd-sourcing require people to be knowledgeable. Our
app targets the users who don’t necessary have these
knowledge.
Crow-sourcing may be implemented in the future, but
currently it doesn’t make sense to implement.

90. Why even given a choice at
all?
We provide user with the preference slider because unlike
other metrics, there is no one single right way to judge
sustainability.
Using our users’ concerns are more likely to get them
engaged.

91. Why did we go with shopping?
Consumer demand can change industries.
http://www.changewaveresearch.com/articles/2010/07/smart_phones_20100714.html

92. Is this just a crutch?
No. After using the app, users gain:
 a new awareness that some products are more sustainable
than others
 the resources available to do their own research
 a strengthen resolve in finding the most sustainable products.
We are easing people who already care about sustainability into
becoming researchers by first eliminating plausible deniability of
the issues. We introduce many factors which account for the
sustainability of a product. The sheer number of factors will
cause them to reflect on what issues they consider important.
We will make our sources available for them to do their own
research.
By providing striking visualizations, we will strengthen their
resolve to be more sustainable.

93. Survey Data

94. Survey Data

95. Survey Data

96. Survey Data

97. Survey Data

98. Survey Data