2. What is marketing?
✤ Telling the world what you do, and why they would want to receive
what you’re giving.
✤ Authentically connecting with the community you want to serve.
Brooke Thomas, www.practiceabundancecourse.com
3. Typical Methods
✤ Handing out business cards to everyone you meet.
✤ Attend networking events, join Chamber of Commerce, BNI, etc.
✤ Building a website, flyers, letters to other wellness providers,
donate gift certificates for raffles.
4. Why (sometimes) typical methods
don’t work
✤ Not comfortable enough to be effective in that environment
6. Change the ‘typical methods’ to
work for you.
✤ What do you like to do?
✤ What things do you do that will help you connect with and
understand certain needs?
✤ Hobbies? Sports? Community groups?
7. Be truly interestED
✤ Connect with a client by learning about their interests & needs
✤ Fake interest vs genuine interest
8. Be interestING
✤ Tell the story of why you do this work
✤ Let your clients know who you are. In real life.
9. Ways to let the YOU
shine through
✤ Put personal bits in a
newsletter
✤ book list
✤ achievements
✤ celebrations
✤ adventures
10. Ways to let you shine through
✤ How you decorate your workspace
11. Boundaries & Professionalism
✤ Be yourself...unless
✤ You’re a jerk
✤ You’re a flirt
✤ You’ve got a guilt complex
✤ You’re a pushover with your schedule
12. Go be yourself!
✤ Marketing = connecting with people, who could become clients
✤ Adjust marketing ideas so they work for you and your personality
✤ Be interestED and interestING
