Coventry University library bag project
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Coventry University library bag project

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This presentation was given by Olivia Llewellyn at the 2009 ALISS Summer Conference It describes a project to involve students in designing a bag to promote Coventry University Library

This presentation was given by Olivia Llewellyn at the 2009 ALISS Summer Conference It describes a project to involve students in designing a bag to promote Coventry University Library

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Coventry University library bag project Presentation Transcript

  • 1. The Bag Project Olivia Llewellyno.llewellyn@coventry.ac.uk
  • 2. Background• Library Green Group• Perceived demand for bag• Other libraries having success• Marketing opportunity – internal & external
  • 3. Opportunity• To deliver a product that students would need• To use this to publicise the Library• To encourage student participation• To promote the green group and ‘green issues’
  • 4. Student competition• Why this approach?• Cheap• Economic – use talent already here• Also use students to road-test sample bags
  • 5. My drawingWe are librarians not artists/designersThis was my attempt…..
  • 6. Advantages• Tap into student creativity• Relevance to peers• Multiple entries• Involve academic department• Constructed a brief – Canby bags chosen
  • 7. Competition entries• Had so many good entries it was hard to choose• Here is just a sample• All designed by first year graphic design students
  • 8. Winner!• The winning entry• Why? – appeal to wider range of Coventry students• Who chose? – Green group, head of library, group of students
  • 9. What was gained?• Closer links to department• Good design• Student involvement• Bag
  • 10. Beyond the bag!• Now have water bottles by same designer – another green initiative• Therefore have a theme/alternative brand?
  • 11. Bottom of the bag• Cheap• Bags are sold, therefore initial expense will be recovered• PUBLICITY – launch through SOURCE, SU, university publicity, Facebook page• DURHAM’s Social networking bag page