The Bag Project   Olivia Llewellyno.llewellyn@coventry.ac.uk
Background•   Library Green Group•   Perceived demand for bag•   Other libraries having success•   Marketing opportunity –...
Opportunity• To deliver a product that students would  need• To use this to publicise the Library• To encourage student pa...
Student competition•   Why this approach?•   Cheap•   Economic – use talent already here•   Also use students to road-test...
My drawingWe are librarians not artists/designersThis was my attempt…..
Advantages•   Tap into student creativity•   Relevance to peers•   Multiple entries•   Involve academic department•   Cons...
Competition entries• Had so many good entries it was hard  to choose• Here is just a sample• All designed by first year gr...
Winner!• The winning entry• Why? – appeal to wider range of  Coventry students• Who chose? – Green group, head of  library...
What was gained?•   Closer links to department•   Good design•   Student involvement•   Bag
Beyond the bag!• Now have water bottles by same  designer – another green initiative• Therefore have a theme/alternative  ...
Bottom of the bag• Cheap• Bags are sold, therefore initial expense  will be recovered• PUBLICITY – launch through SOURCE, ...
Coventry University library bag project
Coventry University library bag project
Coventry University library bag project
Coventry University library bag project
Coventry University library bag project
Coventry University library bag project
Upcoming SlideShare
Loading in …5
×

Coventry University library bag project

440
-1

Published on

This presentation was given by Olivia Llewellyn at the 2009 ALISS Summer Conference It describes a project to involve students in designing a bag to promote Coventry University Library

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
440
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Coventry University library bag project

  1. 1. The Bag Project Olivia Llewellyno.llewellyn@coventry.ac.uk
  2. 2. Background• Library Green Group• Perceived demand for bag• Other libraries having success• Marketing opportunity – internal & external
  3. 3. Opportunity• To deliver a product that students would need• To use this to publicise the Library• To encourage student participation• To promote the green group and ‘green issues’
  4. 4. Student competition• Why this approach?• Cheap• Economic – use talent already here• Also use students to road-test sample bags
  5. 5. My drawingWe are librarians not artists/designersThis was my attempt…..
  6. 6. Advantages• Tap into student creativity• Relevance to peers• Multiple entries• Involve academic department• Constructed a brief – Canby bags chosen
  7. 7. Competition entries• Had so many good entries it was hard to choose• Here is just a sample• All designed by first year graphic design students
  8. 8. Winner!• The winning entry• Why? – appeal to wider range of Coventry students• Who chose? – Green group, head of library, group of students
  9. 9. What was gained?• Closer links to department• Good design• Student involvement• Bag
  10. 10. Beyond the bag!• Now have water bottles by same designer – another green initiative• Therefore have a theme/alternative brand?
  11. 11. Bottom of the bag• Cheap• Bags are sold, therefore initial expense will be recovered• PUBLICITY – launch through SOURCE, SU, university publicity, Facebook page• DURHAM’s Social networking bag page
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×