The Bag Project Olivia Llewellyno.firstname.lastname@example.org
Background• Library Green Group• Perceived demand for bag• Other libraries having success• Marketing opportunity – internal & external
Opportunity• To deliver a product that students would need• To use this to publicise the Library• To encourage student participation• To promote the green group and ‘green issues’
Student competition• Why this approach?• Cheap• Economic – use talent already here• Also use students to road-test sample bags
My drawingWe are librarians not artists/designersThis was my attempt…..
Advantages• Tap into student creativity• Relevance to peers• Multiple entries• Involve academic department• Constructed a brief – Canby bags chosen
Competition entries• Had so many good entries it was hard to choose• Here is just a sample• All designed by first year graphic design students
Winner!• The winning entry• Why? – appeal to wider range of Coventry students• Who chose? – Green group, head of library, group of students
What was gained?• Closer links to department• Good design• Student involvement• Bag
Beyond the bag!• Now have water bottles by same designer – another green initiative• Therefore have a theme/alternative brand?
Bottom of the bag• Cheap• Bags are sold, therefore initial expense will be recovered• PUBLICITY – launch through SOURCE, SU, university publicity, Facebook page• DURHAM’s Social networking bag page