1. “ hassexpress.cl is a highly reliable
premium avocado distribution service for
restaurants and other food services.”

4. 564 Restaurants
282 potential clients
4,6 Kg/day each
390 Tons per year
USD 1.167.500 / year.

5. • Buy avocado
• Handle avocados JIT
ripening
• Excess of mature avocado
goes out
• Delivery to clients
everyday

6. • Strategic alliances with avocado farmers.
• Value retention :
USD 0,9/Kg (Producer)  USD 3,5/Kg (Consumer)
• Optimize price v/s working capital
• Efficient sales channels for excess of mature
avocado.
• “Just In Time” inventory management

7. • Fix Costs
• Flexibility
• Low Working Capital
EBIT (USD)
60,000
50,000
40,000
Esperable
30,000
Favorable
20,000 Desfavorable
10,000
-
2013 2014 2015 2016 2017 2018 2019

8. • 20 approximately
• Not professionals
• No quality certainty
• Not specialized

9. • Direct marketing to main potential
clients (others will follow)
• Simple informative website
• “Tired of?” dramatic focus
• Google Adwords

10. • Scalable business model to other
products
• Scale Economies
• Leverage with customers/providers
• Hassexpress  Logistic Network

11. • Pedro Pablo Riquelme: Business Administration UDD.
• Pablo Ruiz-Tagle : Industrial Engineer PUC.
• Alfonso Montt: Industrial Engineer PUC