My evaluation for my music magazine.

2. The colours would suggest it is for
a younger audience, being bright
colours. The fonts are easy to read
but the change in font makes it
less formal, more targeting the
younger audience. It does not
target any ethnicity, gender or
sexuality. Despite this the class
buying this sort of magazine
would be that in the middle. This
is due to the price of it. In
comparison to other magazines it
could be for the higher class,
when compared to some of
complex it keeps busy but also
tidy.
The orange, black grey
are used throughout,
the orange being the
base colour for each
page making it easy to
read the text.

3. The models clothing may, at
first, attract a certain type of
music lover, but the neutrality of
wearing smart clothes can lure a
range of customers to read it.
The articles also suggest it is for
a range of articles.
The pose of the model invites
the reader in. It covers the
majority of the page as it is
the focus of the magazine
which catches the readers
eye. Also on the DPS it
includes the reader as he
stares into the camera and
has an open position for his
body.
The layout allows it easy to
read without looking boring, it
keeps it busy with the changing
of colours and many articles.
Same applied with the DPS,
despite the amount of text it is
still tidy and ordered.
Being a magazine for
teenagers and
young adults it
reflects this
audience through its
colour. If I was to
aim for an older
audience I would
put less articles and
use formal colours,
mainly black, blues
and white.

4. The magazine subverts from stereotypes. It attempts to cater for a mix of genres, so unlike
Kerrang it doesn’t focus on the usual theme of people who like rock/punk music.
An obvious similarity here is how
both magazines keep along the
theme of the same colours. But
the Kerrang magazine uses more
darker colours and a glaring red
which is stereotypical of the
music genre it caters for. Despite
my magazine having the glaring
orange it is easy to tell that it is
for a wide variety of people, you
couldn’t label it under any one
genre. This is through the models
style, the colours used and even
just the articles. Although it may
not be for the lower classes it still
challenges in targeting the
majority of middle/high class.

6. The media institution which would distribute my media product with would be IPC
Media. Known as the UK's leading consumer magazine publisher who engage
with 26m UK adults - almost two thirds of UK women and 42% of UK men. Their
award winning portfolio of websites reaches over 25 million users globally every
month.
The IPC Inspire works with brands such as
NME, Mousebreaker and Nuts.
The fact they work with
brands like NME shows
how they have built up a,
now well respected,
magazine . It targets
similar aged audiences
too and extends to digital
editions. NME also
extends to music stations
and channels. There are
also apps for it and
websites.

7. The magazine will be circulated once
a month. This prevents it from
getting boring and more information
can be gathered in a month than
having the information get diluted
and repetitive each week. Due to this
it would be priced at £3.99.
Due to many people wanting to be
updated with music news frequently it
would be available on a monthly
subscription at a lower price to entice the
customer in.
The magazine I focused on to influence my
magazine was Complex. In 2010 their ad sales
grew 154%. Being a mainstream magazine
mine would mirror this, once it has got started.
Despite its sales dropping in some years, with
the ever growing internet use it would be a
great money-maker having an easy access app
as a monthly subscription.

8. The website for Complex
has many areas ranging
from: style, lifestyle to
news and even Complex
TV. The website is one of
the top music magazines.
This is due to the amount it
hosts on the website
making it very popular. As
seen it is laid out so it is
easy to find what the
audience is looking for. It
even features slide show
screen for different articles
for the interests of
different readers.
Despite this the features in
the magazine are exclusive to
that, there wouldn’t be
money to be made if they
featured every article online.
If I was to make a website it would have
similar features as this. Assuming you can
impress readers it opens you up to more
sales. It is also another form of advertising
the magazine further.

10. My magazine uses colours which aren't for just any
one person. The colours orange, black and grey.
These contrasting colour allow for an easy read. If I
was to want a certain customer such as a pop
magazine, I would choose lighter colours, such as a
light blue, yellow or pink, as these colours are
associated with many female artists.
Despite the colours not targeting any one
audience it is unlikely people with a music
taste of hard rock would for it. But many
people have a diverse music taste making it
the perfect magazine for them.
As said by a few people they thought the
colours were neutral but attractive. Even
someone just interested by that makes for
a possible sale.

11. Radio stations:
Radio 1
Kiss
Capital FM
Kerrang
TV channels:
Viva
Channel 4
BBC3
MTV
Age: 16- 23
There music taste would vary from
Rock to Hip-Hop to R’n’B. They would
wear standard clothes, some maybe
following the mainstream and some
diverting from it.

12. The majority of the people who did my survey were in there teens and one over
their 20s. More people said they buy music magazines rather than any other, I
used this for my magazine when designing it.