For Julian Cole's Digital Strategy skillshare class

1. Brief
Digital Strategy - Playground Sessions

2. What is the business problem or
opportunity?
750,000 qualified visitors (conversion rate > .75%) to the
Playground Sessions site in the next 12 months.

3. Who is our audience and what
engages them?
Relapsed Young Adults, those who have played music
before but stopped due to various reasons such as cost of
lessons, time commitments, lack of improvement, boredom
of practicing.
Age range from 18-25, college educated and primarily
male.
Gratification engages them, socially and skill wise. Being
able to share their experience and see improvements will
engage them.

4. What is the single thing to
communicate?
Learning Piano with Playground Sessions is an interactive
experience and doesn't require hours of expensive boring
lessons.

5. Why should people believe and be
interested?
David Sides as an instructor. He is the most subscribed
piano teacher on youtube and is self taught so knows the
difficulties of learning piano firsthand.
Cost compared to lessons is extremely cheap.
Step by step instruction and practice mode.
Ability to share your achievements.
This guy;
http://www.youtube.com/watch?v=FszYwQhESF0

6. What will success look like?
Success will look like increased brand awareness,
engagement, and conversion rates/subscriptions.
We want the users of Playground Sessions to feel that
learning Piano is possible even if they have been out of the
loop for awhile.
Playground Sessions should be a fun, effective, and social
experience.