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Entertainment Business Master of Science<br />LEADERSHIP PORTFOLIO<br />Business Plan Development<br />Paul Siewe<br />Dec...
Business Plan Development LP
Business Plan Development LP
Business Plan Development LP
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Business Plan Development LP

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Business Plan Development LP

  1. 1. Entertainment Business Master of Science<br />LEADERSHIP PORTFOLIO<br />Business Plan Development<br />Paul Siewe<br />December 15, 2009<br />The Entertainment Business Master Degree of Science is a degree program that is designed to teach us specific business and management skills needed to excel and lead in the entertainment world. This balanced program takes us through courses such as Executive Leadership, Business Storytelling, Entertainment Business Finance, Advanced Business Law, Negotiation and Deal Making, and Brand Development, and helps us expand your knowledge of the way the business world works.<br />Going through this 13 months program, I encountered different challenges and opportunities. Developing a business plan from scratch consists of a lot of hard work. Normally it takes months to develop a business plan. However, at Full Sail University in the Business Plan Development class we are asked to create a business plan from start to finish in less than four weeks. This makes it a daunting and time sensitive task. When writing a business plan thorough research is one of the key components to success. Even if you have a great idea and concept, it will mean nothing to an investor if you do not have the research and numbers to back it up. A solid and well-researched business plan coupled with a well-prepared pitch is one of the best ways to find these investors. When creating the business plan for Starliner Recording Studio LLC, a recording studio in Orlando, FL, I ran into several challenges. Starliner Recording Studio is a recording facility that is geared towards the artist success. Besides offering the traditional recording studio services, we also offer services that unsigned artists can utilize to their advantages, some of which include photo-shoots, press kits, CD artworks, etc. One of my main obstacles was getting information about recording studios, as they are private companies that do not always publish their information related to finance. I over came this obstacle by calling out recording studio in the Orlando area and talking to either their manager or owner, who were reluctant about giving information about their facility at first but after getting acquainted with them, they provided me with the information I needed. Another challenge I had is that after my eighth month through the program, I was put on academic probation due to my GPA falling below 3.0, so I had to work harder to make sure that I bring it above 3.0, in order for me to be able to graduate from the program. As for the opportunities, completing each month leadership portfolio assignments, gave me the opportunities to network and meet new and interesting people.<br />One thing that definitely made the creation of the business plan easier was the introduction to business plan subjects throughout each course of the EBMS curriculum. While all the courses helped, I felt that some helped more than others.<br />Having acquired my Bachelor Degree in Music Business here at Full Sail, I was already familiar with some courses like Finance and Entertainment Law, but taking those classes again in the master’s program further my knowledge in those subjects. Others classes such as Internet Marketing and Web Search Optimization, and Mobile Marketing & Commerce, gave me a great deal of knowledge into subjects that I didn’t have any idea before. In Internet Marketing, I did learn a great deal and going from not even knowing any of the terminology and things like IMO, SEO, Meta Tags, to how to set up pay per click ads and track page shopping results from those ads.<br />Overall, I feel that each and every class has been a building block towards the development of me as a leader, and furthering my business skills. In order to be a successful leader you have to possess many traits and skills including integrity, dedication, as well as strong communication skills. The courses in the EBMS program are not only built to enhance these vital skills in a classroom environment, but also in the real world through networking assignments. <br />In conclusion, I feel that the skills learned throughout my education at Full Sail (Associate in Recording Arts, Bachelor in Music Business, and my Master in Entertainment Business) coupled with my previously skills acquired in life makes me a very strong business leader for the world of tomorrow.<br />

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