Digital disruption

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Master Communication , Sciences Po Paris …

Master Communication , Sciences Po Paris
Digital innovation and change management .

More in: Business , Technology
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  • 1. Digital Disruption by James McQuivey M2- School of Communication - Agathe JOUBERT
  • 2. What is Digital Disruption?  Definition by the author    Rethink the entire business not just one’s technology portfolio Require to behave like a digital disruptor The power of Digital Disruption  Ex: Thomas Suarez 13 years old boy and his apps Earth Fortune Digital Innovators + Digital Infrastructure = Digital Disruption
  • 3. What is Digital Disruption?  How to adopt and be in the Digital Disruption  Adopt a Digital Disruption mindset  Behave like a Digital Disruptor  Disrupt yourself Think differently  Digital disruption is a mindset that ultimate leads to a way of behavior  Need to change the approach of companies  Ex: From “make products” to “give to people” Main idea: give to people something they really want?
  • 4. What is inside this new mindset?  A tendency to use and create free digital tools:   Nearly Free   Totally free Essentially free Aggressive exploitation of digital platforms (Apple, Amazon, Google)  Ex: Lose it!  A perpetual relationship with clients  Treat failure as feedbacks to improve
  • 5. What is inside this new mindset?  The customer is ultimately in charge of your strategy  Disagree with the Maslow’s hierarchy  The 4 fundamental humans needs: Comfort Variety Connection Uniqueness
  • 6. How to behave as a Digital Disruptor ?  Need to apply the theory of innovating adjacent possible 1. Seek the adjacent possible 2. Depend on convergent adjacencies 3. Persist in the paths of innovation  The preference to innovate through rapid, focused pursuit of adjacent consumer benefits  Give to your customer total product experiences  Apply his CBSP checklist: Consumer: What your target really needs ? Benefits : What is the next thing that customer needs ? Strategy : Identity measureable success Product : Think about our innovation in our product
  • 7. Methodology to Digital Disruption  Analyze 3 things in your company: Energy, Skills and Policies  Disrupt your process to digitally disrupt your product experience (ex: Headband Zeo)  3 Questions: HOW, WHO, WHAT How can we disrupt ourselves? ① Establish Digital Disruption as C-level priority ② Identify the barriers between departments in the company ③ Design small innovation teams to identify disruptive opportunities ④ Make all indirect competition explicit and learn from it
  • 8. Methodology to Digital Disruption  3 Questions: HOW, WHO, WHAT Who do we need to track? 1st Consumer ① Identify the fundamental customer needs you meet or should meet ② Put yourself in your customer’ shoes and ask what benefit they want next ③ Construct a list of adjacencies possibilities for your customer then identify that are possibilities for your companies.  let the customer’s needs and benefits be your guidance (use the CBSP model)
  • 9. Methodology to Digital Disruption  3 Questions: HOW, WHO, WHAT What our new product experience looks like? Create a Total Product Experience ① Build a digital bridge into your product experience ② Use totally, nearly or essentially free digital tools ③ Partner promiscuously ④ Measure differently: the ROD ⑤ Accept and expect failure
  • 10. The next Disruption? The power of one Living a Data minded life Share and Share a like The disposable company: need to rethink the firm, need to be create on a particular task defined by its collaborates and it will be always on an open market, open to new investment at any time. Regulation becomes obsolete
  • 11. Thank you Now, do you think you are Digital Disruptors ?