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4/30/2012




                                                                                            ASSESSMENT
                                                                                              G322: Key Media Concepts (TV Drama) 
                                                                                              The exam is 2 hours (including 30 mins for viewing and making notes on the 
                                                                                              clip) .
                                                                                              Candidates are required to answer two compulsory questions ‐ each question is 
                                                                                                               q                         p     yq               q
                                                                                              marked out of 50.
                                     AIM: By the end of the lesson, you will…
                                                                                            There are two sections to this paper: 
                                                                                              Section A: Textual Analysis and Representation (50 marks) 
    • Understand the requirements of your exam
                                                                                              Section B: Institutions and Audiences (50 marks)  ‐ see the case studies for The 
    •Distinguish TV Drama from other genres                                                   Inbetweeners Movie and John Carter.  You should have also researched 
    •Be able to analyse representation in a range of media texts.                             your own examples of an independent British film and 
                                                                                              mainstream Hollywood film.




SECTION A                                                                                   SECTION B
 Section A: Textual Analysis and Representation 
                                                                                              Section B: Institutions and Audiences 
 You will watch an ‘unseen’ TV extract from a TV drama (a one‐off drama series or serial 
 drama programme scheduled on British TV, including some sourced from other                   One compulsory question to be answered by candidates based upon a case 
 countries).                                                                                  study of a specific media industry (we will study Film and Video Games).

 You will answer one compulsory question dealing with textual analysis of various             We will choose one of the topic areas in advance and prepare you for it. You will 
                                                                                              We will choose one of the topic areas in advance and prepare you for it  You will 
 technical aspects of the languages and conventions of moving image media. Candidates         need to know contemporary institutional processes of production, 
 will be asked to link this analysis with a discussion of some aspect of representation       distribution, marketing and exchange/exhibition at a local, national or 
 within the sequence:                                                                         international level as well as British audiences’ reception and consumption. 
 Camera Angle, Shot, Movement and Composition                                                 There should also be some emphasis on the students’ own experience of being 
 Mise‐en‐Scène                                                                                audience.
 Editing 
 Sound 




What is TV Drama?                                                                           TV Drama is…
YOUR TASK ‐ Starter
                                                                                            A story that is presented in a dramatic way and 
1. Write a list of the TV Dramas that you know!                                             explores a range of genres
2. Put them into groups and label them appropriately.                                       Dramatic programming that is scripted and 
3. How have you decided to group them? Why?                                                 normally fictional 




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4/30/2012




    TV Drama Sub‐genres                                                 Teen Dramas
A ‘sub‐genre’ is where genres are subdivided into even more specific 
categories.                                                                  These depend entirely on the target audience 
                                                                           empathising with a range of authentic characters,  
What sub‐genres can you think of?                                               age‐specific situations and anxieties.
                                                                                                        E.g. Skins.
                                                                         Watch a clip from 4OD or on Youtube:
                                                                         W h    li  f       OD     Y        b
                                                                         Think about the target audience. 
                                                                         Who are they? How do you know?




Period/Costume Dramas                                                   Medical/Hospital Dramas
These are often linked to ‘classic’ novels or plays and                    We witness trauma and suffering on the part of 
  offer a set of pleasers that are very different to                      patients and relatives with a set of staff narratives 
              dramas set in our times.                                          that deploy soap opera conventions. 
                                                                                        p y      p p
                           E.g. Downton Abbey                                                 E.g. Holby City, ER, Scrubs.
As you watch this clip
think about the target audience.                                        As you watch this clip
Who are they? How do you know?                                          think about the target audience. 
                                                                        Who are they? How do you know?




Police/Crime Dramas                                                     Remember
   These work in the same way as medical/hospital                         It is rare to find a TV Drama that fits all.
  dramas but we can substitute the health context for                     Audiences like choice and different audiences find 
      representation of criminals and victims.                            appeals in different types of media texts (Uses and 
                              E.g. The Bill.
                              E g  The Bill                               Gratifications, Blumler and Katz)
                                                                          Gratifications  Blumler
 As you watch this clip                                                   What is in each TV programme has been constructed 
 think about the target audience.                                         to appeal to those audiences.
 Who are they? How do you know?
                                                                          Representation is constructed – your task is to 
                                                                          deconstruct how it has been created using technical 
                                                                          language.




                                                                                                                                      2
4/30/2012




                                                                   Representations can change over 
Representation                                                     time…
The process by which the media present to us the
‘real’ world.

                                                                                                        The Sun, 1998
                                                                                                    Headline ‘Banished
                                                                                                              Banished
                                                                                                             Beckham’




                                            Okay, that’s harsh –   The Sun, 2001 Headline
                                            I’m stereotyping!!     ‘Glorious Golden Balls’




Other factors that affect                                                       Key points
representations:                                                   For many of us, the media are the key source of our
                                                                   understanding of the world.
 Audience positioning – consider how different 
                                                                   For example, what is it like to live in Australia? If you
 categories of audiences will react to you.                        have not been there, how do you know this?
 Interaction between other groups (important when                  Many people believe that the media are a powerful
 looking at characterisation within TV Drama).
 looking at characterisation within TV Drama)                      means of shaping our attitudes and beliefs – what does
                                                                           f h i            ttit d      d b li f     h td
 Cultural ideology – we hall have expectations about               this mean?
 how certain characters and groups should react, 
 behave and operate within society.
 Exam spec has changed – no longer is the extract 
 exclusive to UK but can be an imported TV drama 
 shown in the UK.  How does the above affect this?




7 groups of representation                                         How accurate is the media?
 Class                                                              Can we trust the representation that is being made
 Sexuality                                                          to be an ‘accurate’ portrayal?
 Disability
 Regional identity
 R i     l id i
 Age
 Ethnicity
 Gender




                                                                                                                                      3
4/30/2012




    STEREOTYPING                                                     YOUR TASK
What does ‘stereotyping’ mean?
“The portrayal of people or places through a few                          Look at the images on your table.
obvious characteristics”
What is the stereotype of British youths?                                 Answer the following questions on the images.

                                                                          You will be required to feed back your answers!




Things to think about…
    How accurately do they represent young people in
    Britain?
    Are the images a positive or negative
    representation?




YOUR TASK                                                             Homework/independent study
1. Research examples of the following TV Drama sub-genres:             Choose a TV Drama to watch before next lesson 
•   Teen Drama                                                         (Monday)
•   Period/Costume drama
•   Police/crime drama                                                 Choose a specific  representation to analyse
•   Medical/hospital drama                                             Make notes and be ready to feed back to the class on 
                                                                       M k          d b   d    f d b k    h   l    
2. Look for representations of the following within each genre:
                                                                       Monday about what you have found!
• Class, Sexuality, Disability, Regional identity, Age, Ethnicity,
   Gender
                                                                                        END OF SESSION 1
     YOU WILL FEED BACK YOUR FINDINGS TO THE REST OF THE
                           CLASS!




                                                                                                                                      4
4/30/2012




                                                                     Deconstructing
                                                                      What is it?

                                                                      Looking at the choices made in production. Picking 
                                                                      them apart. We will ‘deconstruct’ the text.
                       AIM: By the end of the lesson, you will be 
                                                                      What should we look at?
                        able to deconstruct a TV Drama extract.

                        STARTER: Watch the following extract… 
                                                                      Camera (angles and movement)
           (Put your homework on your desk ready for collection)      Sound (dialogue, effects, music)
                                                                      Editing (pace, transitions)
                                                                      Mise en scene




YOUR TASK                                                            Future Focuses
 Time to deconstruct another extract!
 You will be either a 1, 2 or 3…
                                                                          There are more areas to focus on.  You 
                                                                      should also be looking at shot types, special 
 If you are a 1, you will focus on camera (angles and                  effects, props, costume, hair and make‐up, 
                                                                                p p                              p
 movement).
 movement)
                                                                               setting, colour, and lighting.
 If you are a 2, you will focus on editing (pace, 
 transitions).
 If you are a 3, you will focus on sound (dialogue,                   See other presentations on editing, camera 
 effects, music).                                                                    and sound.
 FEEDBACK




                                                                     CAMERA
                                                                        Let us recap what we know about camera.
                                                                     ACTIVITY: Match the camera shots, angles and 
                                                                     movements to the definitions. Write the correct 
                                                                     mo ements to the definitions Write the correct
 AIM: By the end of the session, you will understand realism
 AIM: By the end of the session, you will understand realism                 term above each definition.
       and apply this to extracts from a range of TV dramas.
                                                                              Now tell me, what shot is this?
                   STARTER: Complete the terminology test!




                                                                                                                                   5
4/30/2012




                                                           CAMERA: ACTIVITY
                                                              Watch the following clip from 24.
                                                              Note down (in a list) every camera shot, angle and movement 
                                                              you see!
                                                              Now, in pairs, discuss the use of these shots and answer the 
                                                              following questions:
                                                              WHY was that shot used?
                                                              What effect does it have?
                                                              Write an account for the significance of each shot (and 
                                                              sequence of shots used) in explaining the setting/location and 
                                                              social context.

                                                              This slide assumes you’re a 24 fan or can have access to any of 
                                                              the amazing episodes.




REALISM                                                    REALISM
 WHAT IS IT?                                               Characters and narrative are plausible – they help to 
                                                           convince audiences and provide the effect of reality;
 A style that attempts to represent the real 
 world.
 TASK: 
 Read the extract on your worksheet, then 
 watch the following clip. Consider how the 
 narrative, mise‐en‐scene, camera and sound 
 are constructed to represent reality.




REALISM                                                    REALISM
Mise‐en‐scene – designed to look realistic (appropriate    Camerawork –
                                                           Camerawork – although stylised and contemporary, 
sets, locations, dress and lighting);                      aimed at conveying realism;




                                                                                                                                        6
4/30/2012




REALISM                                                           MISE‐EN‐
                                                                  MISE‐EN‐SCENE (RECAP)
 Sound – mainly diegetic but non‐
 Sound – mainly diegetic but non‐diegetic sound is not              What is mise‐en‐scene?
 intrusive.                                                         Everything that appears before the camera.
                                                                    What can be included in ‘mise‐en‐scene’?
                                                                    Set, props, actors, costumes, composition, lighting.
                                                                    ACTIVITY: Watch the following extract and describe 
                                                                    the mise‐en‐scene of the scene.
                                                                    GIVE AS MUCH DETAIL AS POSSIBLE!




Answer the following question…                                    HOMEWORK
 Discuss the ways in which the following extract from              KNOW THE APPROPRIATRE TERMS
 Shameless constructs the representation of social class 
 using the following:                                              USE THE CORRECT ONES!
 •     Camera shots, angles, movement and composition
 • Camera shots angles movement and composition
 •     Editing 
 •     Sound
 •     Mise‐en‐scène




                                                                  ACTIVITY
                                                                    Using the worksheet, analyse the following 
                                                                    extract from Primeval.
                                                                    As in the exam, you will see the extract four 
                                                                    times. 
                                                                    During the first viewing, you will not be able to 
     AIM: By the end of the lesson, you will have analysed the      make notes.
 representation of gender within a range of TV drama extracts.

                    STARTER: Complete the terminology test.




                                                                                                                                   7
4/30/2012




                                                                                        http://petesmediablog.blogspot.co.uk/




ON YOUR OWN
 Discuss the ways in which the extract constructs the 
 representation of gender using the following:

   Camera shots, angles, movement and composition
                                                                         AIM: By the end of the lesson, you will create your own character representation.
   Editing
                                                                                                                                              STARTER: 
   Sound                                                                             Look at the still images from TV dramas and answer these questions:
                                                                                                        • What sub‐genre of TV drama does it belong to?
   Mise en scene                                                                                                                  • How do you know?
                                                                                                                          • Who is being represented?
                                                                                                         • How are they being represented in this image?




   ON YOUR POST‐IT NOTE…                                              Stuart Hall – Key Points
Write YOUR definition of representation (and your name) and go and     Hall emphasises the importance of visual representation –
                    stick it on the whiteboard.                        the image seems to be the prevalent sign of late modern 
                                                                       culture.

                                                                       Representation – to present/to depict.
                                                                         p                 p            p

                                                                       The word suggests something was there already and has 
                                                                       been represented by the media.

                                                                       Representation is that which stands in for something else.

                                                                       Representation is the way in which meaning is given to the 
         Watch the following video and be ready to discuss.            things which are depicted that stand in for something.




                                                                                                                                                                    8
4/30/2012




REPRESENTATION
What questions do we need to ask ourselves when we 
look at representation within an image (or an extract)?

WHO is being represented?
IN WHAT WAY are they being represented?
WHO is representing them in this way?
WHY are they being represented in this way?
In the representation FAIR & ACCURATE?



ACTIVITY: Go back to your still images sheet – answer 
all of the above questions about each image.




QUESTION                                                  SEMIOTICS
                                                          WATCH THE FOLLOWING 
                                                          VIDEO…
Representation is not present just in people… it’s in 
places and ideas too.
                                                            The study of signs.
Does representation in media texts alter how we see         Developed by Ferdinand de Saussure (1974).
the real world around us?                                   We make meaning through the creation and 
                                                            interpretation of signs.
                                                            Signs can be words, images, sounds, odours, flavours, 
                                                            acts, objects.
                                                            The word sign is used to describe anything that carries 
                                                            meaning ‐ whether it’s a word, a symbol/image, or a 
                                                            sound.




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4/30/2012




SIGNS                                                                                           ACTIVITY
    Because of their nature, we have to view signs as                                            Look at the following images and make a note of:
    having two distinct parts:                                                                   The Signifiers
    The signifier ‐ the physical sign itself                                                     The Signified
    The signified ‐ the meaning carried by the sign

    Alternatively, we can think in terms of the denoted 
    meaning (what the thing is), and... the connotations 
    carried by the thing.

    It is important to remember is that signs are 
    polysemic: open to many interpretations.




                              YOUR TASK
You will be given a character from the list. You must create a storyboard (minimum 5 slides) 
to tell the story of them taking a trip to the shops. How would you represent them? Use all 
the technical codes to add understanding to your storyboard.
                                                                                                          ‘A trip to the shops…’
Characters:
                          Things to think about:
                          •   How would they get to the shops?            Technical 
•   A teenager
                                                                          codes:
•   Middle class, 
    middle aged man
                          •

                          •
                              What might they buy?

                              What would they wear?                       • Camera work
                                                                                                     PRESENTATIONS
•   Elderly person        •   How would you frame it?                     • Editing
•   A disabled person     •   How would you edit it?                      • Mise en 
•   Housewife                                                               scene
                          •   What would we hear?
•   Doctor                •   Would they go on their own?                 • Sound




You should continue to look at TV 
Drama clips and practise analysing 
them.
    Presentations on the other key areas are on a separate 
    presentation.
    presentation

         Visit www.alevelmedia.co.uk for more ideas and 
                      suggested activities.




                                                                                                                                                          10

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Introduction to tv drama and representation g322 ocr media studies

  • 1. 4/30/2012 ASSESSMENT G322: Key Media Concepts (TV Drama)  The exam is 2 hours (including 30 mins for viewing and making notes on the  clip) . Candidates are required to answer two compulsory questions ‐ each question is  q p yq q marked out of 50. AIM: By the end of the lesson, you will… There are two sections to this paper:  Section A: Textual Analysis and Representation (50 marks)  • Understand the requirements of your exam Section B: Institutions and Audiences (50 marks)  ‐ see the case studies for The  •Distinguish TV Drama from other genres Inbetweeners Movie and John Carter.  You should have also researched  •Be able to analyse representation in a range of media texts. your own examples of an independent British film and  mainstream Hollywood film. SECTION A SECTION B Section A: Textual Analysis and Representation  Section B: Institutions and Audiences  You will watch an ‘unseen’ TV extract from a TV drama (a one‐off drama series or serial  drama programme scheduled on British TV, including some sourced from other  One compulsory question to be answered by candidates based upon a case  countries). study of a specific media industry (we will study Film and Video Games). You will answer one compulsory question dealing with textual analysis of various  We will choose one of the topic areas in advance and prepare you for it. You will  We will choose one of the topic areas in advance and prepare you for it  You will  technical aspects of the languages and conventions of moving image media. Candidates  need to know contemporary institutional processes of production,  will be asked to link this analysis with a discussion of some aspect of representation  distribution, marketing and exchange/exhibition at a local, national or  within the sequence: international level as well as British audiences’ reception and consumption.  Camera Angle, Shot, Movement and Composition  There should also be some emphasis on the students’ own experience of being  Mise‐en‐Scène  audience. Editing  Sound  What is TV Drama? TV Drama is… YOUR TASK ‐ Starter A story that is presented in a dramatic way and  1. Write a list of the TV Dramas that you know! explores a range of genres 2. Put them into groups and label them appropriately. Dramatic programming that is scripted and  3. How have you decided to group them? Why? normally fictional  1
  • 2. 4/30/2012 TV Drama Sub‐genres  Teen Dramas A ‘sub‐genre’ is where genres are subdivided into even more specific  categories.  These depend entirely on the target audience  empathising with a range of authentic characters,   What sub‐genres can you think of? age‐specific situations and anxieties. E.g. Skins. Watch a clip from 4OD or on Youtube: W h    li  f   OD     Y b Think about the target audience.  Who are they? How do you know? Period/Costume Dramas Medical/Hospital Dramas These are often linked to ‘classic’ novels or plays and  We witness trauma and suffering on the part of  offer a set of pleasers that are very different to  patients and relatives with a set of staff narratives  dramas set in our times. that deploy soap opera conventions.  p y p p E.g. Downton Abbey E.g. Holby City, ER, Scrubs. As you watch this clip think about the target audience.  As you watch this clip Who are they? How do you know? think about the target audience.  Who are they? How do you know? Police/Crime Dramas Remember These work in the same way as medical/hospital  It is rare to find a TV Drama that fits all. dramas but we can substitute the health context for  Audiences like choice and different audiences find  representation of criminals and victims. appeals in different types of media texts (Uses and  E.g. The Bill. E g  The Bill Gratifications, Blumler and Katz) Gratifications  Blumler As you watch this clip What is in each TV programme has been constructed  think about the target audience.  to appeal to those audiences. Who are they? How do you know? Representation is constructed – your task is to  deconstruct how it has been created using technical  language. 2
  • 3. 4/30/2012 Representations can change over  Representation time… The process by which the media present to us the ‘real’ world. The Sun, 1998 Headline ‘Banished Banished Beckham’ Okay, that’s harsh – The Sun, 2001 Headline I’m stereotyping!! ‘Glorious Golden Balls’ Other factors that affect  Key points representations: For many of us, the media are the key source of our understanding of the world. Audience positioning – consider how different  For example, what is it like to live in Australia? If you categories of audiences will react to you. have not been there, how do you know this? Interaction between other groups (important when  Many people believe that the media are a powerful looking at characterisation within TV Drama). looking at characterisation within TV Drama) means of shaping our attitudes and beliefs – what does f h i ttit d d b li f h td Cultural ideology – we hall have expectations about  this mean? how certain characters and groups should react,  behave and operate within society. Exam spec has changed – no longer is the extract  exclusive to UK but can be an imported TV drama  shown in the UK.  How does the above affect this? 7 groups of representation How accurate is the media? Class Can we trust the representation that is being made Sexuality to be an ‘accurate’ portrayal? Disability Regional identity R i l id i Age Ethnicity Gender 3
  • 4. 4/30/2012 STEREOTYPING YOUR TASK What does ‘stereotyping’ mean? “The portrayal of people or places through a few Look at the images on your table. obvious characteristics” What is the stereotype of British youths? Answer the following questions on the images. You will be required to feed back your answers! Things to think about… How accurately do they represent young people in Britain? Are the images a positive or negative representation? YOUR TASK Homework/independent study 1. Research examples of the following TV Drama sub-genres: Choose a TV Drama to watch before next lesson  • Teen Drama (Monday) • Period/Costume drama • Police/crime drama Choose a specific  representation to analyse • Medical/hospital drama Make notes and be ready to feed back to the class on  M k     d b   d    f d b k    h   l     2. Look for representations of the following within each genre: Monday about what you have found! • Class, Sexuality, Disability, Regional identity, Age, Ethnicity, Gender END OF SESSION 1 YOU WILL FEED BACK YOUR FINDINGS TO THE REST OF THE CLASS! 4
  • 5. 4/30/2012 Deconstructing What is it? Looking at the choices made in production. Picking  them apart. We will ‘deconstruct’ the text. AIM: By the end of the lesson, you will be  What should we look at? able to deconstruct a TV Drama extract. STARTER: Watch the following extract…  Camera (angles and movement) (Put your homework on your desk ready for collection) Sound (dialogue, effects, music) Editing (pace, transitions) Mise en scene YOUR TASK Future Focuses Time to deconstruct another extract! You will be either a 1, 2 or 3… There are more areas to focus on.  You  should also be looking at shot types, special  If you are a 1, you will focus on camera (angles and  effects, props, costume, hair and make‐up,  p p p movement). movement) setting, colour, and lighting. If you are a 2, you will focus on editing (pace,  transitions). If you are a 3, you will focus on sound (dialogue,  See other presentations on editing, camera  effects, music). and sound. FEEDBACK CAMERA Let us recap what we know about camera. ACTIVITY: Match the camera shots, angles and  movements to the definitions. Write the correct  mo ements to the definitions Write the correct AIM: By the end of the session, you will understand realism AIM: By the end of the session, you will understand realism term above each definition. and apply this to extracts from a range of TV dramas. Now tell me, what shot is this? STARTER: Complete the terminology test! 5
  • 6. 4/30/2012 CAMERA: ACTIVITY Watch the following clip from 24. Note down (in a list) every camera shot, angle and movement  you see! Now, in pairs, discuss the use of these shots and answer the  following questions: WHY was that shot used? What effect does it have? Write an account for the significance of each shot (and  sequence of shots used) in explaining the setting/location and  social context. This slide assumes you’re a 24 fan or can have access to any of  the amazing episodes. REALISM REALISM WHAT IS IT? Characters and narrative are plausible – they help to  convince audiences and provide the effect of reality; A style that attempts to represent the real  world. TASK:  Read the extract on your worksheet, then  watch the following clip. Consider how the  narrative, mise‐en‐scene, camera and sound  are constructed to represent reality. REALISM REALISM Mise‐en‐scene – designed to look realistic (appropriate  Camerawork – Camerawork – although stylised and contemporary,  sets, locations, dress and lighting); aimed at conveying realism; 6
  • 7. 4/30/2012 REALISM MISE‐EN‐ MISE‐EN‐SCENE (RECAP) Sound – mainly diegetic but non‐ Sound – mainly diegetic but non‐diegetic sound is not  What is mise‐en‐scene? intrusive. Everything that appears before the camera. What can be included in ‘mise‐en‐scene’? Set, props, actors, costumes, composition, lighting. ACTIVITY: Watch the following extract and describe  the mise‐en‐scene of the scene. GIVE AS MUCH DETAIL AS POSSIBLE! Answer the following question… HOMEWORK Discuss the ways in which the following extract from  KNOW THE APPROPRIATRE TERMS Shameless constructs the representation of social class  using the following: USE THE CORRECT ONES! •     Camera shots, angles, movement and composition • Camera shots angles movement and composition •     Editing  •     Sound •     Mise‐en‐scène ACTIVITY Using the worksheet, analyse the following  extract from Primeval. As in the exam, you will see the extract four  times.  During the first viewing, you will not be able to  AIM: By the end of the lesson, you will have analysed the  make notes. representation of gender within a range of TV drama extracts. STARTER: Complete the terminology test. 7
  • 8. 4/30/2012 http://petesmediablog.blogspot.co.uk/ ON YOUR OWN Discuss the ways in which the extract constructs the  representation of gender using the following: Camera shots, angles, movement and composition AIM: By the end of the lesson, you will create your own character representation. Editing STARTER:  Sound Look at the still images from TV dramas and answer these questions: • What sub‐genre of TV drama does it belong to? Mise en scene • How do you know? • Who is being represented? • How are they being represented in this image? ON YOUR POST‐IT NOTE… Stuart Hall – Key Points Write YOUR definition of representation (and your name) and go and  Hall emphasises the importance of visual representation – stick it on the whiteboard. the image seems to be the prevalent sign of late modern  culture. Representation – to present/to depict. p p p The word suggests something was there already and has  been represented by the media. Representation is that which stands in for something else. Representation is the way in which meaning is given to the  Watch the following video and be ready to discuss. things which are depicted that stand in for something. 8
  • 9. 4/30/2012 REPRESENTATION What questions do we need to ask ourselves when we  look at representation within an image (or an extract)? WHO is being represented? IN WHAT WAY are they being represented? WHO is representing them in this way? WHY are they being represented in this way? In the representation FAIR & ACCURATE? ACTIVITY: Go back to your still images sheet – answer  all of the above questions about each image. QUESTION SEMIOTICS WATCH THE FOLLOWING  VIDEO… Representation is not present just in people… it’s in  places and ideas too. The study of signs. Does representation in media texts alter how we see  Developed by Ferdinand de Saussure (1974). the real world around us? We make meaning through the creation and  interpretation of signs. Signs can be words, images, sounds, odours, flavours,  acts, objects. The word sign is used to describe anything that carries  meaning ‐ whether it’s a word, a symbol/image, or a  sound. 9
  • 10. 4/30/2012 SIGNS ACTIVITY Because of their nature, we have to view signs as  Look at the following images and make a note of: having two distinct parts: The Signifiers The signifier ‐ the physical sign itself The Signified The signified ‐ the meaning carried by the sign Alternatively, we can think in terms of the denoted  meaning (what the thing is), and... the connotations  carried by the thing. It is important to remember is that signs are  polysemic: open to many interpretations. YOUR TASK You will be given a character from the list. You must create a storyboard (minimum 5 slides)  to tell the story of them taking a trip to the shops. How would you represent them? Use all  the technical codes to add understanding to your storyboard. ‘A trip to the shops…’ Characters: Things to think about: • How would they get to the shops? Technical  • A teenager codes: • Middle class,  middle aged man • • What might they buy? What would they wear? • Camera work PRESENTATIONS • Elderly person • How would you frame it? • Editing • A disabled person • How would you edit it? • Mise en  • Housewife scene • What would we hear? • Doctor • Would they go on their own? • Sound You should continue to look at TV  Drama clips and practise analysing  them. Presentations on the other key areas are on a separate  presentation. presentation Visit www.alevelmedia.co.uk for more ideas and  suggested activities. 10