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San Diego Ad Club Hispanic Marketing Day Resource Guide.

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Hmd51909

  1. 1. 2009 SAN DIEGO AD CLUB HISPANIC MARKETING DAY CONTENTS Ad Club President’s Letter 3 Program Speakers 4-7 Lifetime Achievement Award Honoree • Dr. Mary Beth McCabe 9 Hispanic Media Overview 11-17 TV/Print 18 Radio 19 Resource Guide 20-24 HISPANIC MARKETING DAY COMMITTEE Thank you to the 2009 Hispanic Marketing Day Committee Chair, Jenifer Barsell, San Diego Padres Geri Arnal-Ibarra, Energy Communications Corp. Steven Blanco, Azteca America Cecily Carnahan, Azteca America Al Delino, Al Delino Design Tabitha Flores, Enlace Lucy Garcia Roberts, HMC Advertising Paula Gomez, Entravision Ivan Jurardo, Univision Radio Carrie Lopez, Xpectrum Marketing Francisco Mata, Enlace Dr. Mary Beth McCabe, Sun Marketing Walter Meneses, Meneses Research & Associates Santiago Ogradon Cortes, Energy Communications Corp. Alex Phillips, Medicis Communications Jose Santiago Healy, Diario San Diego Alejandro Santos, Santos Graphics Carlos Valdivia, Enlace Luis Valdivia, Del Mar Fairgrounds And thank you to the San Diego Ad Club Staff … Sheila Fox, Fox Marketing Network Cindy Saylor, Frank Rogozienski Photography Sara Tovar, San Diego Ad Club Cover & Art Direction by: Al Delino Design HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 1
  2. 2. 2 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010
  3. 3. 2008/09 Ad Club President Greg Joumas D ear Friends of the San Diego Ad Club: Welcome to our 16th Annual Hispanic Marketing Day! Ole! We are grateful to the Hispanic Marketing Day committee for their dedication to this event. Their commitment has enriched each of us, increased our knowledge of the vast potential of the Hispanic community, and helped to make us smarter marketers. Thank you to each of you and in particular we thank this year’s chair, Jenifer Barsell from the San Diego Padres and Ad Club Board member. We believe it is our obligation as the San Diego Ad Club to continue to build this event in both content and format. The theme of today’s presentation is: The San Diego Hispanic Market: An Economy Within An Economy. Once again, we have an outstanding line up of presenters today – each of which will provide case studies and information you can use to effectively reach this lucrative market. We welcome Robert Santiago from La Agencia de Orci & Asociados who will moderate today’s panel. And many thanks to our panelists, Jeff Overton, San Diego Padres; Joe Benites, the Benites Group; and Laura Hernandez, Sharp Healthcare. Each of these presenters will provide you with insights on successful Hispanic Marketing efforts in a wide variety of industries. And, it is our pleasure to present the San Diego Hispanic Marketing Lifetime Achievement Award to Dr. Mary Beth McCabe, Sun Marketing. Mary Beth has been an active member of this committee since its inception and has distinguished herself as a popular resource and speaker for Hispanic Marketing conferences around the country. We are honored to have her as part of our ad community. Let us absorb new knowledge, let us think creatively and let us celebrate this day. Yours, Greg Joumas VP Advertising & Marketing Communications, Jack in the Box President – San Diego Ad Club HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 3
  4. 4. The San Diego Hispanic Market: An Economy Within An Economy Luncheon Program Speaker/Moderator Robert Santiago Director of Client Services, La Agencia de Orci & Asociados R obert has more than 15 years of Marketing experience including work in both General Market and Hispanic Advertising. He has spent the past 8 years leading Orci’s Client Services Team. In this role he has managed many clients in a diverse range of categories including; Jack in the Box, American Honda, Georgia Pacific, Johnson & Johnson, Mass Mutual, NBA and Bally Total Fitness. His efforts have led to long term relationships built on business and creative success for both Clients and the Agency. Before joining Orci, Robert began his career at McCann-Erickson in San Francisco and Asher & Partners in Los Angeles working on brands including Nestle, Legoland and SunAmerica. He also spent time in the dot-com world as Marketing Director for ToyTime.com and eHobbies. com where he helped successfully launch these two online retail companies through innovative marketing campaigns. Robert has a BA in Communication Studies with a specialization in Mass Communications from UCLA. He is fully bilingual, and his family is from Puerto Rico. 4 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010
  5. 5. The San Diego Hispanic Market: An Economy Within An Economy Jeff Overton Executive Vice President, Business Operations San Diego Padres A veteran of 27 years in professional baseball, Jeff Overton is in his seventh season with the Padres. Jeff provides oversight for all sales, marketing, communications, community relations and special event activities for the club and has played an instrumental role in bringing the World Baseball Classic to San Diego in 2006 and 2009 and in the management of those events. Jeff began his professional career in 1981 as General Manager of the Class-A Appleton Foxes before joining the parent Chicago White Sox in the fall of 1982. During his five seasons as a sales and marketing executive with the team, the White Sox became the first franchise in Chicago to draw more than 2,000,000 fans in a single season. Following a stint as the National Director for the Miller Brewing Company’s “Miller Sports Group” Jeff returned to baseball in 1989 with the Cleveland , Indians as the club’s Senior Vice President and Chief Marketing Officer. While in Cleveland, he played a key role in the 1994 opening of Jacobs Field, establishing a franchise and MLB record of 455 consecutive sellouts… he also helped guide the Indians’ successful initial public offering in 1998, making them the first Major League Baseball team to be traded publicly. Prior to joining the Padres, Jeff was Executive Vice President of Marketing for both the Texas Rangers and the NHL’s Dallas Stars. Jeff now serves as a member of the Big Brothers Big Sisters “Sports Bigs” and is a member of the Executive Board of the San Diego Sports Commission. The Illinois native holds a Bachelor of Science degree from Eastern Illinois University and a Master’s Degree in Sports Management from Western Illinois University. He and his wife, Shelli, reside in San Diego and have four adult children. HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 5
  6. 6. The San Diego Hispanic Market: An Economy Within An Economy Joe Benites President, The Benites Group, Inc. W ith more than 25 years of experience at the retail and manufacturers level, Joe Benites brings a unique perspective to supermarket sales, promotions and marketing. As a former national sales manager of Nabisco-Gamesa, President of Next Generation Marketing Associates (Hispanic Marketing Company), Executive Vice President of Pacific Star Corporation (Cuetera Cookies from Spain), Joe knows what it takes to take products to market and move them off the shelves. Recognizing his knowledge of the food industry and Hispanic consumers, the Mexican American Grocers Association (MAGA) appointed Joe its Executive Director, where he increased its members influence in the California food industry. Currently, as President of The Benites Group, Inc., a sales and promotion based marketing and consulting agency impacting the national Hispanic market, and founder of Action Demos, the nation’s largest Hispanic- owned and managed in-store-demo, merchandising and event management company, Joe has designed and executed sales and promotion programs for manufacturers such as Schering-Plough Healthcare (Dr. Scholls), Nestle Nesquik, Disney, Univision, Pfizer, Avandia, Tampico, Bush’s Beans, Johnson & Johnson, McNeil Pharmaceutical, Cerveceria Centro Americana (Guatemala), San Miguel Beer (Philippine Islands) and many more that have generated incremental sales as well as increased market share in the Growing Hispanic market. Programs developed by The Benites Group, Inc. have three common ingredients: they are designed to create sales via direct personal contact with consumers, are measurable, and add to Brand building. Joe is currently a member of the Los Angeles Advertising Club, President of Sales & Marketing Executives Association – Los Angeles, Hispanic Association of Public Relations Agencies, Latin Business Association, the California Grocers Association, American Marketing Association of Southern California and the All Cities Resource Group and was recently appointed to City National Bank’s Hispanic Advisory Board and a member of the advisory board of Expo Comida Latina, the Nation’s largest Hispanic Food Show, Advisory Board member of Encore Associates a leading food industry group, Pepperdine University Hispanic Advisory Board and on the Board of Directors of Los Jovenes a Los Angeles based nonprofit group working with young immigrants. 6 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010
  7. 7. The San Diego Hispanic Market: An Economy Within An Economy Laura Hernandez Senior Hispanic Media Relations and Marketing Specialist Sharp Healthcare L aura Hernandez, of Sharp HealthCare’s Multicultural Services Department, is a tireless and leading voice for health care education for the Hispanic community in San Diego. In 2000, Laura joined Sharp HealthCare and began pursuing her goal of ensuring that our communities are educated about the numerous health risks facing the Hispanic community, not only in San Diego but throughout the United States and Mexico. Laura has formed successful partnerships with the local Hispanic media. Through successful media campaigns that combine on air advertisement, Physician interviews and grass-root events, Laura has been able to provide health care education and expose San Diego Hispanics to the many wonderful resources available through Sharp HealthCare. In 2004, she became instrumental in the planning of the first annual Hablando de la Salud de la Mujer event, hosted by Sharp HealthCare, and which was the first health care conference in San Diego aimed at the Latina Community. In its first four years, and with the wonderful support of various media partners, attendance has almost doubled, going from 450 attendees to almost 900 in 2008. This year’s event is sold out with over 200 people on the waiting list. Laura currently works at Sharp HealthCare, a not-for-profit organization and San Diego’s health care leader, with seven hospitals, two affiliated medical groups and a health plan, and the only recipient in California of the 2007 Malcolm Baldrige National Quality Award. HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 7
  8. 8. 8 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010
  9. 9. Lifetime Achievement Award Dr. Mary Beth McCabe M ary Beth McCabe founded Sun Marketing, specializing in Hispanic Advertising/Media in 1993. Sun Marketing helps companies put a spotlight on their businesses through tv, radio and web marketing. Born and raised in New York and as a teenager she moved to Chicago. Mary Beth began her radio career in Dayton, Ohio in 1975. She was a radio talent and producer through 1978. Moving back to Chicago and to TV, Mary Beth initiated Hispanic advertising for J.C. Penney, American Airlines, True Value Hardware, and Chevron, while working for Univision in 1979. Warmer weather brought her to KUSI-TV (1982-93), serving as a San Diego Ad Club Board Member (1986-87), and active with the Hispanic Marketing Council for many years. Dr. McCabe’s “Strategic Changes in Television” was published by the National Association of Broadcasters (NAB). She’s a graduate of the University of Dayton (BA), DePaul University (MBA), and Alliant University (DBA). She currently teaches marketing and e-commerce classes at University of San Diego, UCSD Extension, and National University. She volunteers for California Rural Legal Assistance, JDRF, NATAS (National Academy of Television Arts & Sciences - Pacific Southwest Chapter) and Horizon Christian Fellowship 1975. Sun Marketing’s current/recent clients include Gerber Baby Foods, Excel Telecommunications and Pardee Homes. She recently presented at Radio Ink on “Hispanic Marketing during a Recession” and the Marketing Research Association on “Hispanic Marketing, Past, Present and Future.” Dr. McCabe has travelled to every continent, and has written a book to help others travel independently, publishing under the pseudonym, “Dr. Mary Travelbest.” She hopes to help others understand and appreciate cultural and language differences through travel. She feels blessed to live and travel with her husband, Allen Shubat, and their four children HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 9
  10. 10. CABLE 10 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010
  11. 11. SAN DIEGO MARKET RESEARCH HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 11
  12. 12. SAN DIEGO MARKET RESEARCH 12 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010
  13. 13. SAN DIEGO MARKET RESEARCH HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 13
  14. 14. SAN DIEGO MARKET RESEARCH 14 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010
  15. 15. SAN DIEGO MARKET RESEARCH HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 15
  16. 16. SAN DIEGO MARKET RESEARCH 16 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010
  17. 17. SAN DIEGO MARKET RESEARCH HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 17
  18. 18. Media Overview TELEVISION & PRINT TELEVISION STATIONS CALL LETTERS NETWORK CHANNEL / ANTENNA CABLE AZSD Azteca America 41 15 GALA Galavision n/a 66 (Cox Cable) KBNT Univision 17 17 KDTF Telefutura 36 136 (Cox) 47 (Time Warner) XHAS Telemundo 33 20 (Cox) 66 (Time Warner) XEWT Televisa 12 12 (Cox) XHJK TV Azteca 13 27 n/a XHTT TV Azteca 7 21 n/a XHUAA Televisa 57 n/a XHBJ Televisa 45 n/a PUBLICATION FORMAT CIRCULATION READERSHIP Diario San Diego Tabloid 30,000 weekly (Mon & Fri) 82,800 El Latino Tabloid 80,500 weekly (Thursdays) 290,000 El Mexicano Newspaper 50,00 daily 200,000 El Semanario Deportivo Newspaper 25,000 weekly n/a El Sol de San Diego Tabloid Bi-weekly n/a El Sol de Tijuana Newspaper 20,000 daily 65,000 Enlace Newspaper 85,000 weekly (Saturdays) 306,000 Frontera Newspaper 25,000 daily 100,000 Gente Bien San Diego Magazine and Online 20,000 monthly 200,000 (includes online) Hispanos Unidos Newspaper 26,000 weekly 104,000 La Prensa San Diego Newspaper 30,000 weekly (Fridays) 90,000 Nostika Magazine Magazine 20,000 monthly 80,000 Zeta Tabloid 50,000 weekly (Fridays) 35,000 views daily online 18 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010
  19. 19. Media Overview RADIO CALL NETWORK FORMAT TARGET LETTERS FREQUENCY STATION AGE KLNV 106.5 FM La Nueva Univision Radio Regional Mexican 18-49 KLQV 102.9 FM Recuerdo Univision Radio Spanish Adult Hits 25-54 KSDO 1130 AM Radio Nueva Vida Radio Nueva Vida Network Religious 25-54 XEAZ 1270 AM Canal 1270 Radio Capital Regional Mexican 25-54 XEBG 1550 AM ESPN Deportes Cadena Baja California Sports Talk 25-54 XEC 1310 AM Radio Enciso Grupo Enciso News Talk 25-54 XEMO 860 AM La Poderosa Uniradio Regional Mexican 25-54 XRCN 1470 AM Radio Hispana Uniradio News Talk 25-54 XESDD 1030 AM La Tremenda Pacific Spanish Network News Talk 25-54 XESS 620 AM La Tremenda Pacific Spanish Network News Talk 18-49 XETRA 690 AM W Radio America Grupo Prisa Talk Radio 25-54 XEXX 1420 AM Radio Formula Media Access Partners News & Sports 25-54 XGLX 91.7 FM Exa MVS International Corp. Spanish Pop 18-34 XHA 94.5 FM La Invasora Tijuana Uniradio Regional Mexican 18-49 XHFG 107.3 FM Pulsar Uniradio Spanish Pop 18-34 XHHIT 95.3 FM La Caliente Multimedios Regional Mexican 18-49 XHRST 107.7 FM Digital Media Access Partners Spanish Pop 18-34 XHTIM 97.7 FM La Mejor Tijuana MVS International Corp. Regional Mexican 18-49 XHTY 99.7 FM La Invasora San Diego Uniradio Regional Mexican 18-49 XHUAN 102.5 FM Fusión Grupo Imer News, Art & Culture 18-49 XKAM 950 AM Radio Formula Media Access Partners Talk Radio 25-54 XLTN 104.5 FM Radio Latina Imagen Group Inc. Adult Contemporary 25-54 XOCL 99.3 FM La Mejor MVS International Corp. Regional Mexican 25-54 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 19
  20. 20. 2009 HMD Resource Guide Advertising / Marketing Agencies & Consultants Graphic Design & Illustration Advanced Marketing Strategies Robertstemler 4010 Morena Blvd. Suite 210 P.O. Box 722773 San Diego, CA 92172-2773 Al Delino Design San Diego, CA 92117 P (858) 780-2550 1912 Wandering Rd. P (858)-490-6910 www.robertstemlermedia.com Encinitas, CA 92024 www.am-strategies.com Contact: Becky Klodpzel-Roberts P (760) 753-2555 Contact: Rick Goodrich becky@roertstemlermedia.com www.aldelinodesign.com Rgoodrich@am-strategies.com Contact: Al Delino Testa Marketing al@aldelinodesign.com Hispanic Interactive Media Praga 90, local 203, Zona RÃi-o www.creativehotlist.com/adelino 1212 Seagreen Place San Diego, CA 92154 Tijuana, Mexico 22320 P +52 (664) 290 9090 Freaner & Associates P (619) 421-8992 Contact: Ariosto Manrique 255 G Street, Ste. 299 Contact: Socorro Ruiz www.testamarketing.com San Diego, CA 92101 himedia@cox.net ariosto@testamarketing.com P (619) 255-6411 www.freaner.com HMC Advertising Inc. Sun Marketing Contact: Ariel Freaner 453 D St. 5367 Harvest Run Dr. arielfreaner@freaner.com Chula Visa, CA 91910 P (619) 420-4586 San Diego, CA 92130 P (858) 488-2867 Inner Design Group www.hmcadvertising.com www.sunmarketing.net 523 Kiley Road Contact: Lucy Roberts Contact: Dr. Mary Beth McCabe Chula Vista, CA 91910 lroberts@hmcadvertising.com mbmccabe@sunmarketing.net P (619) 426-0042 Contact: Jose Carrillo The Luca Group Vega Marketing innerdesign@att.net 20793 E. Valley Blvd, Ste. C Walnut, CA 91789 1250 Stagecoach Trail Loop Chula Vista, CA 91915 Kevershan Testerman P 888-525-5582 P (619) 405-9435 4452 Park Blvd., Ste. 208 www.thelucagroup.tv www.vegamarketing.net San Diego, CA 92116 Contact: Ana Maria Rojas Contact: Irma Vega P (619)-260-0960 anamaria@thelucagroup.tv irma@vegamarketing.net Contact: Patty Kevershan pattyk@pk-pt.com Marketing Excellence Inc P.O. Box 356 Xpectrum Marketing Group, Inc. 1953 Ainsley Road Maximo Graphic Design & Poway, CA 92074 San Diego, CA 92123 Communications P (858)-842-1733 P (858) 277-0079 1205 J Street, Ste. H www.marketing4excellence.com www.xpectrummg.com San Diego, CA 92101 Contact: Emilio Vargas Contact: William Lopez P (619)269-0063 emilio.vargas wlopez@xpectrummg.com www.maximoinc.com @marketing4excellence.com Contact: Maximo Escobedo Medicis Communication Direct Mail Pozos Creative Communications 4045 Bonita Rd., Ste. 209 2602 Transportation Ave., Ste. B Bonita, CA 91902 Eye/Comm. Inc. National City, CA 91950 P (619) 267-6010 10960 Wheatlands Ave., Ste. 108 Contact: Robert Pozos www.medicis.tv Santee, CA 92071 pozos@aol.com Contact: Patricia Ciccone patyciccone@medicis.tv P (619) 448-6111 www.eyecomm.org Santos Graphics info@eyecomm.org 9121 Fanita Rancho Rd. Pro Media Santee, CA 92071 814 Morena Blvd. Suite 309 Electronic Output Solutions P (619) 334-6779 San Diego, CA 92110 2510 Commerce Way www.santosgraphics.com P (619) 296-5900 Vista, CA 92081 Contact: Alejandro Santos www. promediasd.com P (760) 599-9945 santosgraphics@cox.net Contact: Shelley Anderson shelley@promediasd.com www.eoshost.com Contact: Tommy Atilano 20 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010
  21. 21. 2009 HMD Resource Guide Printers Magazines Magazines Placement Birmingham Press Campestre MNI 9330 Carroll Park Dr. International Media 1055 Torrey Pines Rd., Ste. 205 San Diego, CA 92121 4045 Bonita Rd., Ste. 209 La Jolla, CA 92037 P (858) 549-2330 Bonita, CA 91902 P (858) 456.3017 www.birminghampress.com P (619) 267-6010 www.mni.com Contact: Alex Pistone Contact: Sixto Monroy Contact: Karin Basil alex@birminghampress.com communications@medicis.tv karin.basil@mni.com Diego & Son Printing, Inc. Circulo Hispanic Magazine Newspapers 2104 National Ave. www.circulohispanicmagazine.com San Diego, CA 92113 Contact: Samya France Diario San Diego P (619) 233-5373 P (619) 920-5661 236 F St. www.diegoandson.com Chula Vista, CA 91910 Contact: Rebecca Aguilera Gente Bien San Diego P (619) 409-1777 rebecca@diegoandson.com 4809 Clairemont Square, Ste. 347 www.diariosandiego.com San Diego, CA 92117 Contact: José Santiago Healy R. R. Donnelley / Commercial Press P (619) 260-8353 jhealy@diariosandiego.com 955 Gateway Center Way www.gentebiensandiego.com San Diego, CA 92102 Contact: Esteban Villanueva El Latino P (619) 527-4600 esteban@gentebiensandiego.com 1550 Broadway, Ste. U www.rrdonnelley.com Chula Vista, CA 91911 Contact: Boyd Richardson Latino Builders P (619) 426-1491 boyd.richardson@rrd.com 6154 Mission Gorge Rd., Ste. 105 www.ellatinoonline.com San Diego, CA 92120 Contact: Fanny Miller Research P (619) 287-2397 editor@ellatino.net www.latinobuilders.com Meneses Research & Associates El Semanario 1996 Frankfort St. La Sonrisa Latina P.O. Box 2098 San Diego, CA 92110 1996 Frankfort St. Escondido, CA 92033 P (619) 276-5335 San Diego, CA 92110 P (760) 738-6089 www.menesesresearch.com P (619) 276-5335301-5620 Contact: Juan Ortega Contact: Walter Meneses www.lasonrisalatina.com juanortega66@elsemanariosd. wmeneses@aol.com Contact: Walter Meneses comyahoo.com editor@lasonrisalatina.com TNS El Mexicano 600 B St., #1600 Nostika Magazine International Media San Diego, CA 92101 3314 4th Ave. 4045 Bonita Rd., Ste. 209 P (619) 232-5628 San Diego, CA 92103 Bonita, CA 91902 www.nostika.com P (619) 267-6010 Translations Contact: Fernando Gomez www.el-mexicano.info fgomez@nostika.com Contact: Venessa Dominguez Sixto Monroy Hussong Translations & Interpreting Salud + Health Info communications@medicis.tv P.O. Box 5020 P.O. Box 3150 Chula Vista, CA 91912-5020 Chula Vista, CA 91909 Enlace P (619) 865-3498 P (619) 427-4111 The San Diego Union-Tribune www.hussongtranslation.com www.sdhealthinfo.com 350 Camino de la Reina Contact: Gabriela Hussong Contact: Martha Plozola Plazola San Diego, CA 92108 Gabriela@hussongtranslation.com martha@infooption.com P (619) 293-2914 www.mienlace.com Local Concept Contact: Francisco Mata 1510 Front St., Ste. 200 francisco.mata@mienlace.com San Diego, CA 92101 www.localconcept.com Contact: Michael Cardenas mcardenas@localconcept.com HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 21
  22. 22. 2009 HMD Resource Guide Frontera 98.9 FM XMOR (Blazin’) 860 AM XEMO (La Poderosa) Media Access Partners, Inc. 1027 10th Ave., Ste. C Uniradio corp. 8428 La Mesa Blvd. San Diego, CA 92101 5030 Camino de la Siesta, Ste. 403 La Mesa, CA 91941 P (619) 696-9902 San Diego, CA 92108 401 Mile of Cars Way, Suite 370 www.blazin989.com P (619) 497-0600 National City, CA 91950 www.uniradio.com P (619) 466-3776 474-6776 99.3 FM XOCL (La Preciosa) www.mediaaccesspartners.com MVS International 950 AM XKAM (Radio Formula) www.frontera.com 401 Mile of Cars Way, Ste. 322 303 H St. #418 Contact: Rodger Seelert National City, CA 91950 Chula Vista, CA 91910 rodger@mediaaccesspartners.com P (619) 474-5917 P (619) 819-5749 401 Mile of Cars Way, Suite 370 Hispanos Unidos 99.7 FM XHTY (La Invasora National City. CA 91950 411 West 9th Ave San Diego) P (619-474-6776 Escondido, CA 92025 Uniradio corp. P (760) 740-9561 5030 Camino de la Siesta, Ste. 403 1130 AM KSDO (Radio Nueva Vida) www.hispanosunidosnews.com San Diego, CA 92108 Radio Nueva Vida Network Contact: Ana Hannegan P (619) 497-0600 344 F St., Ste. 200 ana@hispanosnews.com www.uniradio.com Chula Vista, CA 91910 P (619) 210-2555 La Prensa San Diego 102.9 FM KLQV (Recuerdo) www.nuevavida.com 651 3rd Ave., Ste. C Univision Radio Contact: Sanya France Chula Vista, CA 91910 600 West Broadway, Ste. 2150 P (619) 425-7400 San Diego, CA 92101 1420 AM XEXX (Radio Formula) www.laprensa-sandiego.org P (619) 235-0600 303 H St. #418 Contact: Patricia Saenz Daniel Muñoz www.univision.com Chula Vista, CA 91910 laprensa_sd@earthlink.net P (619) 819-5749 104.5 XLTN (Radio Latina) PennySaver USA The Imagen Group 1470 AM XERCM 1300 Specialty Dr. 401 Mile of Cars Way, Ste. 370 Uniradio corp. Vista, CA 92081 National City, CA 91950 5030 Camino de la Siesta, Ste. 403 P (760) 599-1400 P (619) 336-7800 San Diego, CA 92108 www.pennysaverusa.com www.1045radiolatina.com P (619) 497-0600 www.uniradio.com Radio Stations 106.5 FM KLNV (La Nueva) Univision Radio Television Stations 600 West Broadway, Ste. 2150 91.7 FM XGLX (Exa) San Diego, CA 92101 MVS International P (619) 235-0600 Channel 12, XEWT (Televisa) 401 Mile of Cars Way, Ste. 322 Rep. Energy Communications Corp. www.univision.com 637 Third Ave., Ste. B National City, CA 91950 P (619) 474-5917 Chula Vista, CA 91910 107.3 FM XHFG (Pulsar) P (619) 585-9398 www.exa917.fm Uniradio corp. www.xewt12.com 5030 Camino de la Siesta, Ste. 403 94.5 FM XHA (La Invasora Tijuana) San Diego, CA 92108 Channel 15/41, AZSDAD Uniradio corp. P (619) 497-0600 (Azteca America) 5030 Camino de la Siesta, Ste. 403 www.uniradio.com The McGraw-Hill Companies San Diego, CA 92108 4600 Air Way P (619) 497-0600 107.7 FM XRST (Digital) San Diego, CA 92101 www.uniradio.com P (619) 237-10107915 401 Mile of Cars Way, Suite 370 www.aztecasd.com National City. CA 91950 Contact: Steven Blanco 99.7 FM XHTIM P (619-474-6776 (La Mejor) Channel 17, KBNT (Univision) MVS International Entravision Communications Corp. 401 Mile of Cars Way, Ste. 322 5770 Ruffin Rd. National City, CA 91950 San Diego, CA 92123 P (619) 474-5917 P (858) 576-1919 www.lamejor993.com www.univision17.com www.kbnt.com 22 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010
  23. 23. 2009 HMD Resource Guide Television Stations CBS Outdoor Transborder Communications 4450 Alvarado Canyon Rd. 641 E. San Ysidro Blvd. Suite B3 - 105 San Diego, CA 92120 San Ysidro, CA 92173 Channel 21, XHTT (TV Azteca) P (619) 283-7074 P (619) 395-2813 Media Access Partners, Inc. www.cbsoutdoor.com Contact: Hector Moiina 8428 La Mesa Blvd. Contact: Scott Smith hcmolina@aol.com La Mesa, CA 91941 Scott.smith@cbsoutdoor.com www.transbordercommunications.com P (619) 466-3776 401 Mile of Cars Way, Suite 370 Clear Channel Outdoor Cable Companies National City. CA 91950 9660 Granite Ridge Dr. P (619-474-6776 San Diego, CA 92123 www.mediaaccesspartners.com Cablemas Cable Systems P (858) 292-2000 www.clearchanneloutdoor.com (Tijuana) Channel 27, XHJK (TV Azteca) Media Access Partners, Inc. Media Access Partners, Inc. 401 Mile of Cars Way, Suite 370 HERRERA MediaWorks, Inc. National City. CA 91950 8428 La Mesa Blvd. 6965 El Camino Real, Ste.105-201 La Mesa, CA 91941 P (619-474-6776 Carlsbad, CA 92009 www.mediaaccesspartners.com P (619) 466-3776 P (760) 635-2900 401 Mile of Cars Way, Suite 370 www.herreramediaworks.com National City. CA 91950 San Diego Interconnect Contact: Mark Stanley Herrera Operated by Cox Media P (619-474-6776 mark@herreramediaworks.com www.mediaaccesspartners.com 350 10th Ave., Ste. 500 San Diego, CA 91941 Channel 33, XHAS (Telemundo) P (619) 686-1900 Media Access Partners, Inc. www.coxmedia.com Entravision Communications Corp. 401 Mile of Cars Way, Suite 370 5770 Ruffin Rd. Contact: John Borgeson National City. CA 91950 john.borgeson@coxmedia.com San Diego, CA 92123 P (619-474-6776 P (858) 576-1919 www.mediaaccesspartners.com www.telemundo33.com Time Warner Cable Contact: Rodger Seelert 5720 El Camino Real rodger@mediaaccesspartners.com Carlsbad, CA 92008 Channel 36, KDTF (Telefutura) Entravision Communications Corp. P (760) 438-7741 Mission Media Corp. 5770 Ruffin Rd. 831 Pacific St. #3 www.twcsd.com San Diego, CA 92123 P (858) 576-1919 Santa Monica, CA 90405 Video Production P (310)-396-5577 www.kbnt.entravision.com Contact: Steve Levine slevine@missioncomm.net AVI Systems Channel 39, NBC 7/39 7270 Trade St., Ste. 102 NBC San Diego Mobile Marketing Nationwide San Diego, CA 92121 225 Broadway, Ste. 300 7525 Mission Gorge Rd, Suite G P (858) 268-1100 San Diego, CA 92101 San Diego, CA 92120 www.avisystems.com P (619) 578-0487 Contact: Kevin Halle Contact: Alejandro Reyes www.nbcuni.com kevin@mmnationwide.com alejandro.reyes@avisystems.com Channel 57, XHUAA (Televisa) National CineMedia Energy Communications Corp. 21700 Oxnard Street, Suite 640 Cinema Verde 637 Third Ave., Ste. B Woodland Hills, CA 91367 7323 El Cajon Blvd. Chula Vista, CA 91910 P (818) 227.3757 San Diego, CA 92115 P (619) 585-9298 Contact: Kathy Hassett P (858) 518-0487 moreinfo@xewt12.tv kathy.hassett@ncm.com www.cinemaverde.net Contact: Mario Ortiz Out of Home San Diego Outdoor on the Border 7752 Fay Ave, Suite D mortize@cinemaverde.net La Jolla, CA 92037 Border Billboard P:858-454-7834 First Strike Creative TV 7680 W. Sahara, Ste. 150 F:858-454-7844 427 C St., Ste. 400 Las Vegas, NV 89117 Contact: Steve Wagner San Diego, CA 92101 P (702) 838-8855 steve@outdoorinsight.com P (619) 876-4555 www.borderbillboard.com www.1ststrikecreative.tv Contact: Jennifer Stefano info@firststrikecreative.tv jennifer@borderbillboard.com HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010 23
  24. 24. 2009 HMD Resource Guide Groovy Like A Movie San Diego Websites Contact: Martha Puentes 5205 Kearny Villa Way suite 200 Production Centre mpuentes@rhfleet.org San Diego, Ca. 92123 7854 Ronson Road Enlacelink P (858) 715-0300 San Diego, CA 92111 The San Diego Union-Tribune San Diego County F (858) 715-8538 P (858)-573-9313 350 Camino deo la Reina Water Authority www.groovylikeamovie.com www.sdpcentre.com San Diego, CA 92108 4677 Overland Ave. Contact: Laura E. Villarreal Contact: Steve Zatarain P (619) 293-2914 San Diego, CA 92123 Christopher Nicolls Steve@sdpcentre.com P (858)-522-6703 www.mienlace.com lvillarreal@groovylikeamovie.com www.sdcwa.org Satellite Video Contact: John Liarakos Hispanic Market Weekly Marco Productions Productions, Inc. jliarakos@sdcwa.org 2625 Ponce de Leon Blvd., Ste.285 1550 Broadway, Ste. N 5111 Santa Fe St., Ste. F Coral Gables, FL 33134 Chula Vista, CA 91911 San Diego, CA 92109-1615 San Diego Padres P (305) 448-5838 Ext. 14 P (619) 422-7719 P (858) 483-4151 PETCO PARK www.hispanicmarketweekly.com Contact: Marco ECscobedo www.satellite-inc.com 100 Park Boulevard Contact: John Voss marcotvpro@sbcglobal.net San Diego, CA 92101 jvoss@hispanicmarketweekly.com Sevilla Video Productions P(619) 795-5000 Ray Hourani 2521 Bancroft St. www.padresbeisbol.com Internet Marketing Results 12998 Texana St. 13484 Bendow Ct. San Diego, CA 92104 Contac: Alex Montoya 6365 Nancy Ridge Drive San Diego, CA 92129 P (619) 977-5940 amontoya@padres.com San Diego, CA 92121 P (619) 254-3113 www.sevillaproductions.com P (858) 457-8030 www.rhtvpro.com elsa@sevillaproductions.com San Diego Zoo www.imresults.net Contact: Ray Hourani 123 Camino De La Reina ray@rhtvpro.com San Diego, CA 92108 Salud + Health Info Option P.O. Box 3150 P (619)-718-3043 Chula Vista, CA 91909 www.sandiegozoo.org P (619) 427-4111 Contact: Wendell Conley www.infooption.com wconley@sandiegozoo.org www.saludhealthinfo.com Contact: Martha Plozola martha@infooption.com Where Was I? 4809 Clairemont Square, Ste. 347 San Diego, CA 92117 P (619) 260-8353 www.gentebiensandiego.com Contact: Esteban Villanueva esteban@gentebiensandiego.com Other Aztec Sports Properties 5500 Campanile Drive, 1st Floor San Diego, CA 92812-4313 P (619) 750.7778 www.goaztecs.com Contact: Diane Penny dpenny@aztecsportsproperties.com Reuben H. Fleet Science Center 1875 El Prado San Diego, CA 92101 P (619)-238-1233, x882 www.rhfleet.org 24 HISPANIC MARKETING COUNCIL - RESOURCE GUIDE 2009 - 2010
  25. 25. www.aldelinodesign.com www.creativehotlist.com/adelino

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