Fallon strategic planner Aki Spicer gives you an easy chart of 6 Ways To Play Twitter. Pin it on your wall if you're considering just how your brand may fit into the conversation on Twitter.

1. 6 Ways To Play Twitter
Winning Strategies for Brands on Twitter
Echo Chamber
Megaphone Release ideas into the wild which
Microcast channel providing
ricochet and can snowball to a meme.
Listening Device
timely, shortburst info blasts.
Gleen qualitative feedback from the natural
conversations at the digital watercooler.
Direct Line
The Truman Show
Answer Desk
Micro details and play-by-play updates of your life
for the inquiring minds who want to know.
Get up close and personal, anytime.
I am here to help you, anytime.