0
Creating New Business Modelswith Big Data & AnalyticsAki Baloghwww.linkedin.com/in/akibalogh
More resources: www.GenerationAnalytics.com   |2Agenda1.   What is Driving Big Data?2.   What is Big Data?3.   What is Ana...
More resources: www.GenerationAnalytics.com   |3Where is Big Data today?                                                  ...
More resources: www.GenerationAnalytics.com   |4What is driving Big Data?1.Rising volumes of data2.Falling cost of data  m...
More resources: www.GenerationAnalytics.com   |5#1: Data volumes are growing                                              ...
More resources: www.GenerationAnalytics.com   |6#2: Data management tools like Hadoop are driving down cost               ...
More resources: www.GenerationAnalytics.com   |7#3: Data Science as a discipline is growing                               ...
More resources: www.GenerationAnalytics.com   |8What is Big Data?                                                         ...
More resources: www.GenerationAnalytics.com   |9Big Data is Turning data into insights to drive decision-making           ...
More resources: www.GenerationAnalytics.com   | 10A Simple Framework: 3 Vs of Big Data• Volume• Variety• Velocity         ...
More resources: www.GenerationAnalytics.com   | 11#1: Volume                                                              ...
More resources: www.GenerationAnalytics.com   | 12#2: Variety Data can dramatically change the way marketers gain customer...
More resources: www.GenerationAnalytics.com   | 13#3: Velocity                                                            ...
More resources: www.GenerationAnalytics.com   | 14What is Analytics?                                                      ...
More resources: www.GenerationAnalytics.com   | 15Five Common Analytics ObjectivesClassify• Clustering• Unsupervised and s...
More resources: www.GenerationAnalytics.com   | 16What can you do with Big Data & Analytics?                              ...
More resources: www.GenerationAnalytics.com   | 17What does Big Data Analytics require?Data: data availability + storage +...
More resources: www.GenerationAnalytics.com   | 18What can you do with Big Data & Analytics?1.   New revenue modelsEx: Rap...
More resources: www.GenerationAnalytics.com   | 19Example Architectures                                                   ...
More resources: www.GenerationAnalytics.com   | 20Combining Big Data and the Enterprise Data Warehouse                    ...
More resources: www.GenerationAnalytics.com   | 21Database Types and Examples  Database Type      Example Database        ...
More resources: www.GenerationAnalytics.com   | 22Redis                                                                   ...
More resources: www.GenerationAnalytics.com   | 23MongoDB                                                                 ...
More resources: www.GenerationAnalytics.com   | 24HDFS                                                                    ...
More resources: www.GenerationAnalytics.com   | 25Hadoop + R                                                              ...
More resources: www.GenerationAnalytics.com   | 26Stream Processing + Column DBMS                                         ...
More resources: www.GenerationAnalytics.com   | 27EDW + HDFS + NoSQL + CEP (Simplified)                                   ...
More resources: www.GenerationAnalytics.com   | 28EDW + Hadoop + Reporting                                                ...
More resources: www.GenerationAnalytics.com   | 29EDW + Data Science Sandboxes + CEP                                      ...
More resources: www.GenerationAnalytics.com   | 30Appendix: 451 Group Big Data Landscape                                  ...
Upcoming SlideShare
Loading in...5
×

Building new business models through big data dec 06 2012

5,935

Published on

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
5,935
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
118
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Transcript of "Building new business models through big data dec 06 2012"

  1. 1. Creating New Business Modelswith Big Data & AnalyticsAki Baloghwww.linkedin.com/in/akibalogh
  2. 2. More resources: www.GenerationAnalytics.com |2Agenda1. What is Driving Big Data?2. What is Big Data?3. What is Analytics?4. What can you do with Big Data & Analytics?5. Example Architectures © Diamond Management & Technology Consultants, Inc.
  3. 3. More resources: www.GenerationAnalytics.com |3Where is Big Data today? © Diamond Management & Technology Consultants, Inc.
  4. 4. More resources: www.GenerationAnalytics.com |4What is driving Big Data?1.Rising volumes of data2.Falling cost of data management tools3.Rising number of Data © Diamond Management & Technology Consultants, Inc. Scientists
  5. 5. More resources: www.GenerationAnalytics.com |5#1: Data volumes are growing © Diamond Management & Technology Consultants, Inc.
  6. 6. More resources: www.GenerationAnalytics.com |6#2: Data management tools like Hadoop are driving down cost © Diamond Management & Technology Consultants, Inc.
  7. 7. More resources: www.GenerationAnalytics.com |7#3: Data Science as a discipline is growing © Diamond Management & Technology Consultants, Inc.
  8. 8. More resources: www.GenerationAnalytics.com |8What is Big Data? © Diamond Management & Technology Consultants, Inc.
  9. 9. More resources: www.GenerationAnalytics.com |9Big Data is Turning data into insights to drive decision-making © Diamond Management & Technology Consultants, Inc.Source: Allen (1999)
  10. 10. More resources: www.GenerationAnalytics.com | 10A Simple Framework: 3 Vs of Big Data• Volume• Variety• Velocity © Diamond Management & Technology Consultants, Inc.
  11. 11. More resources: www.GenerationAnalytics.com | 11#1: Volume © Diamond Management & Technology Consultants, Inc.Source: Christopher Bingham, Crimson Hexagon. “Better Algorithms from Bigger Data.”
  12. 12. More resources: www.GenerationAnalytics.com | 12#2: Variety Data can dramatically change the way marketers gain customer intelligence and measure campaign effectiveness. 1. CRM Data + Web Data = Improve lead quality scoring 2. Call-Center Data + Web data = Better analyze calls you should avoid 3. Past Purchase Data + Web Data = Segment customers based on past buying behavior and target them on your website 4. Campaign Data + Web Data = Understand multi-touch attribution and optimize your campaign mix © Diamond Management & Technology Consultants, Inc. 5. Social Media Data + Web Data = Measure traffic to your website from social media campaignsSource: “Why Web Analytics is Not Enough.” Quantivo. (Paraphrased)
  13. 13. More resources: www.GenerationAnalytics.com | 13#3: Velocity © Diamond Management & Technology Consultants, Inc.Source: Guavus Reflex Platform. http://www.guavus.com/#/solutions/guavus-platform/
  14. 14. More resources: www.GenerationAnalytics.com | 14What is Analytics? © Diamond Management & Technology Consultants, Inc.
  15. 15. More resources: www.GenerationAnalytics.com | 15Five Common Analytics ObjectivesClassify• Clustering• Unsupervised and supervised machine learning• Fraud analyticsTrend• Time-series analysisOptimize• Find the optimal outcome of an objective function (min/max) © Diamond Management & Technology Consultants, Inc.Predict• Predict the outcome of a single eventSimulate• Explore the consequences of different choices to help drive decision- making• Open-ended: Scenario planning, DSS
  16. 16. More resources: www.GenerationAnalytics.com | 16What can you do with Big Data & Analytics? © Diamond Management & Technology Consultants, Inc.
  17. 17. More resources: www.GenerationAnalytics.com | 17What does Big Data Analytics require?Data: data availability + storage + integration + data management tools+Analytics: analytic formulas + statistical integrity + analytic applications+Interpretation: business problem + domain expertise + visualization +decision-makingThis typically requires a team of people with different skillsets. © Diamond Management & Technology Consultants, Inc.
  18. 18. More resources: www.GenerationAnalytics.com | 18What can you do with Big Data & Analytics?1. New revenue modelsEx: Rapleaf scraping the web, collecting contact information and selling full datasets2. New user experiencesEx: Gmail recommendations for people to CC: on your email3. Cost optimization (i.e. deliver same product or service at less cost)Ex: Give your financial advisors tools to help automate your investment decisions © Diamond Management & Technology Consultants, Inc.
  19. 19. More resources: www.GenerationAnalytics.com | 19Example Architectures © Diamond Management & Technology Consultants, Inc.
  20. 20. More resources: www.GenerationAnalytics.com | 20Combining Big Data and the Enterprise Data Warehouse © Diamond Management & Technology Consultants, Inc.
  21. 21. More resources: www.GenerationAnalytics.com | 21Database Types and Examples Database Type Example Database Usage SQL Row DBMS MySQL, PostgreSQL Real-time transactions on SQL data SQL Column DBMS Vertica, InfiniDB Real-time analytics on SQL data SQL In-Memory MemSQL Real-time transactions © Diamond Management & Technology Consultants, Inc. Document-store MongoDB JSON data Graph Database Neo4j Social network connections Hadoop Hive, Hadapt, Unstructured and Accumulo semi-structured data Complex Event Storm Real-time events Processing Math Package R Analytic libraries
  22. 22. More resources: www.GenerationAnalytics.com | 22Redis © Diamond Management & Technology Consultants, Inc.Source: http://redis.io/presentation/Redis_Cluster.pdf
  23. 23. More resources: www.GenerationAnalytics.com | 23MongoDB © Diamond Management & Technology Consultants, Inc.Source: http://www.slideshare.net/PhilippeJulio/big-data-architecture
  24. 24. More resources: www.GenerationAnalytics.com | 24HDFS © Diamond Management & Technology Consultants, Inc.Source: http://gigaom.com/cloud/what-it-really-means-when-someone-says-hadoop/
  25. 25. More resources: www.GenerationAnalytics.com | 25Hadoop + R © Diamond Management & Technology Consultants, Inc.Source: http://blog.revolutionanalytics.com/2011/09/slides-and-replay-from-r-and-hadoop-webinar.html
  26. 26. More resources: www.GenerationAnalytics.com | 26Stream Processing + Column DBMS © Diamond Management & Technology Consultants, Inc.Source: Guavus Reflex Platform. http://www.guavus.com/#/solutions/guavus-platform/
  27. 27. More resources: www.GenerationAnalytics.com | 27EDW + HDFS + NoSQL + CEP (Simplified) © Diamond Management & Technology Consultants, Inc.Source: http://www.oracle.com/technetwork/topics/entarch/articles/oea-big-data-guide-1522052.pdf
  28. 28. More resources: www.GenerationAnalytics.com | 28EDW + Hadoop + Reporting © Diamond Management & Technology Consultants, Inc.Source: http://www.oracle.com/technetwork/topics/entarch/articles/oea-big-data-guide-1522052.pdf
  29. 29. More resources: www.GenerationAnalytics.com | 29EDW + Data Science Sandboxes + CEP © Diamond Management & Technology Consultants, Inc.Source: Big Data Analytics: Profiling the Use of Analytical Platforms in User Organizations (SAS)
  30. 30. More resources: www.GenerationAnalytics.com | 30Appendix: 451 Group Big Data Landscape © Diamond Management & Technology Consultants, Inc.Source: http://blogs.the451group.com/information_management/files/2012/11/DB_landscape.jpg
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×