Editor's Notes

• If your company doesn’t have a robust big data strategy it’s a real concern. As you can see from the last slide, it’s likely that regardless of industry your competitors are building their own big data initiatives.
  
  Examples:
  Nike
  Nest
  MapMyFitness
  
  Today we are all data companies. Examples include Nike, Nest, even old guard companies like John Deere.
  
  Share the Under Armour story. The data they harvest has the potential to impact every part of their business---from how they manage their supply chain to how the interact with their customers. With consumer movements like “the instrumented self”, it is the differentiator.