SlideShare a Scribd company logo

Ila Presentation

•Download as PPT, PDF•
•
Dr. Mohd Asif Khan
Dr. Mohd Asif Khan

This presentation is present in Indian Library Association (ILA) Conference held in Birla Institute of Management Greater Noida from 21 Jan to 24 Jan 2010

Education
1 of 29
Mohammad Hasham Ansari , Aleem Akhtar Mohammad Asif Mustafa Khan
ABSTRACT ,[object Object]
INTRODUCTION: ,[object Object]
DEFINITION OF MARKETING: ,[object Object],[object Object],[object Object],[object Object]
CONCEPT OF MARKETING: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRE-REQUISITIES IN MARKETING: ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
COMPONENTS OF INFORMATION MARKETING ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING AND DEVELOPMENT OF NEW PRODUCTS AND SERVICES. : ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],New products are not always produced. Sometimes the old products are repackaged and promoted in a different place or for a new segment of consumers. The purpose is to promote the product initially with an influential segment of the population whose support and satisfaction will ensure that other sections of consumers probably will also become consumers of the product.
[object Object],[object Object],[object Object]
INFORMATON MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],SELLER PRODUCT CONSUMER STAFF BOOK READER
[object Object],[object Object],[object Object],[object Object],[object Object]
FUNCTIONS AND RESPONSIBILITIES OF A MARKETING DIVISION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING OF LIBRARY AND INFORMATION PRODUCTS AND SERVICES: ,[object Object],[object Object],[object Object]
EXAMPLES OF LIBRARY & INFORMATION SERVICES AND PRODUCT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FEEDBACK FOR IMPROVEMENT OF LIBRARY & INFORMATION PRODUCTS AND SERVICES (LIPS) ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mohammad Hasham Ansari (Research Scholar) UPRTOU, Allahabad U.P. Phone No :09319774928 Email : hashim_lis18@yahoo.co.in Aleem Akhtar (Librarian) Khandelwal College of Management and Technology, Bareilly, (UP). Phone: +91-9286139008 Email: [email_address] Mohammad Asif Mustafa Khan (Librarian) Indian Business Academy, Plot No -44, Knowledge Park 3 rd Greater Noida, (UP). Phone No: +91 -9891639305 Email: [email_address]
 

Recommended

Marketing Service Of Library
Marketing Service Of LibraryMarketing Service Of Library
Marketing Service Of Library
Maha Barathi Engineering College
 
Marketing concepts pres1
Marketing concepts pres1Marketing concepts pres1
Marketing concepts pres1
Virtu Institute
 
Principles of Marketing
Principles of MarketingPrinciples of Marketing
Principles of Marketing
Charity Quiao-Bongabong
 
Chap1 smm
Chap1 smmChap1 smm
Chap1 smm
Azwanie Monast
 
What is marketing by Maxwell Ranasinghe
What is marketing by Maxwell RanasingheWhat is marketing by Maxwell Ranasinghe
What is marketing by Maxwell Ranasinghe
Maxwell Ranasinghe
 
Marketing management - An Overview
Marketing management - An OverviewMarketing management - An Overview
Marketing management - An Overview
Moses Gomes
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing management
Shalini Shetty
 
Key Concepts In Marketing
Key Concepts In MarketingKey Concepts In Marketing
Key Concepts In Marketing
lamanansala
 

Recommended

Marketing Service Of Library
Marketing Service Of LibraryMarketing Service Of Library
Marketing Service Of Library
Maha Barathi Engineering College
 
Marketing concepts pres1
Marketing concepts pres1Marketing concepts pres1
Marketing concepts pres1
Virtu Institute
 
Principles of Marketing
Principles of MarketingPrinciples of Marketing
Principles of Marketing
Charity Quiao-Bongabong
 
Chap1 smm
Chap1 smmChap1 smm
Chap1 smm
Azwanie Monast
 
What is marketing by Maxwell Ranasinghe
What is marketing by Maxwell RanasingheWhat is marketing by Maxwell Ranasinghe
What is marketing by Maxwell Ranasinghe
Maxwell Ranasinghe
 
Marketing management - An Overview
Marketing management - An OverviewMarketing management - An Overview
Marketing management - An Overview
Moses Gomes
 
Introduction to marketing management
Introduction to marketing managementIntroduction to marketing management
Introduction to marketing management
Shalini Shetty
 
Key Concepts In Marketing
Key Concepts In MarketingKey Concepts In Marketing
Key Concepts In Marketing
lamanansala
 
Chapter 1. An Introduction to Integrated Marketing Communications.pdf
Chapter 1. An Introduction to Integrated Marketing Communications.pdfChapter 1. An Introduction to Integrated Marketing Communications.pdf
Chapter 1. An Introduction to Integrated Marketing Communications.pdf
SamarElsarky1
 
Kotler mm 14e_01_sppt
Kotler mm 14e_01_spptKotler mm 14e_01_sppt
Kotler mm 14e_01_sppt
Siti Nur Aain Jainar
 
Principles of Marketing Chapter 1
Principles of Marketing Chapter 1Principles of Marketing Chapter 1
Principles of Marketing Chapter 1
Dr. John V. Padua
 
Marketing Introduction
Marketing IntroductionMarketing Introduction
Marketing Introduction
Jan Oliver de Leon
 
Slideshare
SlideshareSlideshare
Slideshare
shantaramj
 
Marketing1
Marketing1Marketing1
Marketing1
Naren Jangir
 
SCOPE OF MARKETING
SCOPE OF MARKETINGSCOPE OF MARKETING
SCOPE OF MARKETING
KUN CAPITAL, ASHOK LEYLAND AS A INTERN
 
Aaaaaaaaaaaaaaaaaaa
AaaaaaaaaaaaaaaaaaaAaaaaaaaaaaaaaaaaaa
Aaaaaaaaaaaaaaaaaaa
hari2k8
 
Ch 1 marketing
Ch 1 marketingCh 1 marketing
Ch 1 marketing
Roshan Khunt
 
Social Marketing
Social MarketingSocial Marketing
Social Marketing
Muhamad SHABAREK
 
Taikeira's Marketing presentation 2021
Taikeira's Marketing presentation 2021Taikeira's Marketing presentation 2021
Taikeira's Marketing presentation 2021
TaikeiraJohnson1
 
Marketing management presentations
Marketing management presentationsMarketing management presentations
Marketing management presentations
jafrin akter
 
Basics of Marketing Unit-I-BBA-I-SEM-Osmania University
Basics of Marketing Unit-I-BBA-I-SEM-Osmania UniversityBasics of Marketing Unit-I-BBA-I-SEM-Osmania University
Basics of Marketing Unit-I-BBA-I-SEM-Osmania University
Balasri Kamarapu
 
Night Riders
Night RidersNight Riders
Night Riders
Neeraj Vashishth
 
Marketing creating and capturing customer value
Marketing creating and capturing customer valueMarketing creating and capturing customer value
Marketing creating and capturing customer value
Dr. Ahmad Faraz
 
Defining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturyDefining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First Century
Sumit Pradhan
 
book of marketing management for bba students
book of marketing management for bba studentsbook of marketing management for bba students
book of marketing management for bba students
Gul Mohd
 
Marketing management v1
Marketing management v1Marketing management v1
Marketing management v1
Iver Claros Ascui
 
Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)
Seetal Daas
 
Chapter 1-creating-and-capturing-customer-value
Chapter 1-creating-and-capturing-customer-valueChapter 1-creating-and-capturing-customer-value
Chapter 1-creating-and-capturing-customer-value
http://www.trendenews.com/
 
marketing concepts in libraries
marketing concepts in librariesmarketing concepts in libraries
marketing concepts in libraries
Kumar Gpt
 
Study on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paintStudy on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paint
Prateek Gahlot
 

More Related Content

What's hot

Aaaaaaaaaaaaaaaaaaa
AaaaaaaaaaaaaaaaaaaAaaaaaaaaaaaaaaaaaa
Aaaaaaaaaaaaaaaaaaa
hari2k8
 

What's hot (20)

Chapter 1. An Introduction to Integrated Marketing Communications.pdf
Chapter 1. An Introduction to Integrated Marketing Communications.pdfChapter 1. An Introduction to Integrated Marketing Communications.pdf
Chapter 1. An Introduction to Integrated Marketing Communications.pdf
 
Kotler mm 14e_01_sppt
Kotler mm 14e_01_spptKotler mm 14e_01_sppt
Kotler mm 14e_01_sppt
 
Principles of Marketing Chapter 1
Principles of Marketing Chapter 1Principles of Marketing Chapter 1
Principles of Marketing Chapter 1
 
Marketing Introduction
Marketing IntroductionMarketing Introduction
Marketing Introduction
 
Slideshare
SlideshareSlideshare
Slideshare
 
Marketing1
Marketing1Marketing1
Marketing1
 
SCOPE OF MARKETING
SCOPE OF MARKETINGSCOPE OF MARKETING
SCOPE OF MARKETING
 
Aaaaaaaaaaaaaaaaaaa
AaaaaaaaaaaaaaaaaaaAaaaaaaaaaaaaaaaaaa
Aaaaaaaaaaaaaaaaaaa
 
Ch 1 marketing
Ch 1 marketingCh 1 marketing
Ch 1 marketing
 
Social Marketing
Social MarketingSocial Marketing
Social Marketing
 
Taikeira's Marketing presentation 2021
Taikeira's Marketing presentation 2021Taikeira's Marketing presentation 2021
Taikeira's Marketing presentation 2021
 
Marketing management presentations
Marketing management presentationsMarketing management presentations
Marketing management presentations
 
Basics of Marketing Unit-I-BBA-I-SEM-Osmania University
Basics of Marketing Unit-I-BBA-I-SEM-Osmania UniversityBasics of Marketing Unit-I-BBA-I-SEM-Osmania University
Basics of Marketing Unit-I-BBA-I-SEM-Osmania University
 
Night Riders
Night RidersNight Riders
Night Riders
 
Marketing creating and capturing customer value
Marketing creating and capturing customer valueMarketing creating and capturing customer value
Marketing creating and capturing customer value
 
Defining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First CenturyDefining Marketing for the Twenty-First Century
Defining Marketing for the Twenty-First Century
 
book of marketing management for bba students
book of marketing management for bba studentsbook of marketing management for bba students
book of marketing management for bba students
 
Marketing management v1
Marketing management v1Marketing management v1
Marketing management v1
 
Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)Marketing Management(Notes for BBA & Commerce)
Marketing Management(Notes for BBA & Commerce)
 
Chapter 1-creating-and-capturing-customer-value
Chapter 1-creating-and-capturing-customer-valueChapter 1-creating-and-capturing-customer-value
Chapter 1-creating-and-capturing-customer-value
 

Similar to Ila Presentation

Marketing of information services & products
Marketing of information services & productsMarketing of information services & products
Marketing of information services & products
VISHNUMAYA R S
 
intro to MM.pptx
intro to MM.pptxintro to MM.pptx
intro to MM.pptx
KrishiPatel25
 

Similar to Ila Presentation (20)

marketing concepts in libraries
marketing concepts in librariesmarketing concepts in libraries
marketing concepts in libraries
 
Study on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paintStudy on the consumer buying behavior for shalimar paint
Study on the consumer buying behavior for shalimar paint
 
Vdis10047 marketing concepts pres1
Vdis10047 marketing concepts pres1Vdis10047 marketing concepts pres1
Vdis10047 marketing concepts pres1
 
7 ps marketing strategies of Libraries
7 ps marketing strategies of Libraries7 ps marketing strategies of Libraries
7 ps marketing strategies of Libraries
 
Marketing management
Marketing managementMarketing management
Marketing management
 
Marketing of information services & products
Marketing of information services & productsMarketing of information services & products
Marketing of information services & products
 
Marketing
MarketingMarketing
Marketing
 
intro to MM.pptx
intro to MM.pptxintro to MM.pptx
intro to MM.pptx
 
Ba5207 Marketing Management
Ba5207 Marketing Management Ba5207 Marketing Management
Ba5207 Marketing Management
 
Marketing management
Marketing management Marketing management
Marketing management
 
A Study/Project on Customer Perception towards Titan Products by Titan Indust...
A Study/Project on Customer Perception towards Titan Products by Titan Indust...A Study/Project on Customer Perception towards Titan Products by Titan Indust...
A Study/Project on Customer Perception towards Titan Products by Titan Indust...
 
Marketing management book @ bec doms bagalkot mba
Marketing management book @ bec doms bagalkot mbaMarketing management book @ bec doms bagalkot mba
Marketing management book @ bec doms bagalkot mba
 
207911613 naan-ee
207911613 naan-ee207911613 naan-ee
207911613 naan-ee
 
Essay Marketing
Essay MarketingEssay Marketing
Essay Marketing
 
Consumer Behavior notes mba unit number 1
Consumer Behavior notes mba unit number 1Consumer Behavior notes mba unit number 1
Consumer Behavior notes mba unit number 1
 
Marketing concepts.pptx
Marketing concepts.pptxMarketing concepts.pptx
Marketing concepts.pptx
 
Marketing management book @ bec doms bagalkot mba
Marketing management book @ bec doms bagalkot mbaMarketing management book @ bec doms bagalkot mba
Marketing management book @ bec doms bagalkot mba
 
Unit one (marketing an overview)
Unit one (marketing an overview)Unit one (marketing an overview)
Unit one (marketing an overview)
 
Marketing management recap unit 1
Marketing management recap unit 1Marketing management recap unit 1
Marketing management recap unit 1
 
Defining marketing for the 21 st century
Defining marketing for the 21 st centuryDefining marketing for the 21 st century
Defining marketing for the 21 st century
 

More from Dr. Mohd Asif Khan

Use of cloud computing technology as an application in libraries
Use of cloud computing technology as an application in librariesUse of cloud computing technology as an application in libraries
Use of cloud computing technology as an application in libraries
Dr. Mohd Asif Khan
 

More from Dr. Mohd Asif Khan (9)

Use of cloud computing technology as an application in libraries
Use of cloud computing technology as an application in librariesUse of cloud computing technology as an application in libraries
Use of cloud computing technology as an application in libraries
 
Published article in inmantech
Published article in inmantechPublished article in inmantech
Published article in inmantech
 
Opportunities and challenges of the institute library in rural areas (kanpur)
Opportunities and challenges of the institute library in rural areas (kanpur)Opportunities and challenges of the institute library in rural areas (kanpur)
Opportunities and challenges of the institute library in rural areas (kanpur)
 
Knowledge management use in library in modern era
Knowledge management use in library in modern eraKnowledge management use in library in modern era
Knowledge management use in library in modern era
 
Ila article
Ila articleIla article
Ila article
 
Bimtech article by ma khan, vipin & meenu
Bimtech article by ma khan, vipin & meenuBimtech article by ma khan, vipin & meenu
Bimtech article by ma khan, vipin & meenu
 
Asia pasific article[1]
Asia pasific article[1]Asia pasific article[1]
Asia pasific article[1]
 
Asia pasific article[1]
Asia pasific article[1]Asia pasific article[1]
Asia pasific article[1]
 
Aaldi 2011 himachal
Aaldi 2011 himachalAaldi 2011 himachal
Aaldi 2011 himachal
 

Recently uploaded

1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
QucHHunhnh
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
Association for Project Management
 
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
ssuserdda66b
 

Recently uploaded (20)

1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptxDyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
 
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The BasicsIntroduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
Explore beautiful and ugly buildings. Mathematics helps us create beautiful d...
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Python Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docxPython Notes for mca i year students osmania university.docx
Python Notes for mca i year students osmania university.docx
 
Unit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptxUnit-IV; Professional Sales Representative (PSR).pptx
Unit-IV; Professional Sales Representative (PSR).pptx
 
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptxHMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
HMCS Max Bernays Pre-Deployment Brief (May 2024).pptx
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
Understanding Accommodations and Modifications
Understanding Accommodations and ModificationsUnderstanding Accommodations and Modifications
Understanding Accommodations and Modifications
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomFostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdfVishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
Vishram Singh - Textbook of Anatomy Upper Limb and Thorax.. Volume 1 (1).pdf
 
Unit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptxUnit-V; Pricing (Pharma Marketing Management).pptx
Unit-V; Pricing (Pharma Marketing Management).pptx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 

Ila Presentation

  • 1. Mohammad Hasham Ansari , Aleem Akhtar Mohammad Asif Mustafa Khan
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28. Mohammad Hasham Ansari (Research Scholar) UPRTOU, Allahabad U.P. Phone No :09319774928 Email : hashim_lis18@yahoo.co.in Aleem Akhtar (Librarian) Khandelwal College of Management and Technology, Bareilly, (UP). Phone: +91-9286139008 Email: [email_address] Mohammad Asif Mustafa Khan (Librarian) Indian Business Academy, Plot No -44, Knowledge Park 3 rd Greater Noida, (UP). Phone No: +91 -9891639305 Email: [email_address]
  • 29.