2. HISTORY OF OLYMPICS How it all began….

7. THE OPENING CEREMONY LET THE SPORTING EXTRAVAGANZE BEGIN !

12. THE OLYMPIC TORCH

14. Logos

15. MASCOTS

17. FINANCE Before you can really start setting financial goals, you need to determine where you stand financially.

19. Worldwide Olympic Partners London 2012 Official Olympic Partners

20. London 2012 Official Olympic Supporters London 2012 Official Olympic Providers and Suppliers Aggreko Airwave Atkins CBS Outdoor Crystal CG Eurostar Holiday Inn Gymnova John Lewis Mondo Nielsen Nature Valley Technogym Populous Thames Water Rio Tinto Trebor Next West Field Ticketmaster and many more……………

21. Finance (Facts & Figures) Particulars Cost ( in billions) Venues and Infrastructure £5.3 Lower Lea Valley regeneration £1.7 Contingency fund £2.7 Security and policing costs £600 million VAT £800 million Elite sport and Paralympic funds £400 million Total for the games and regeneration £9.345 Staging the games £2

22. Sources of Revenue (Expected)

25. MARKETING "You can have the best product or service in the world, but if people don't buy - it's worthless. So in reality it doesn't matter how wonderful your new product or service is. The real question is - will they buy it?" Noel Peebles

28. Media opportunities in numbers 220 Countries with broadcast rights 3800 Hours+programming 4.7 billion Tv viewers (For opening Ceremony) 10-30 Average hours consumption per viewer 14. 5 m Websites already talking about London 2012

32. PARALYMPIC GAMES