Old lady asked: Do I really need a blog?<br />Wrong question, wrong time, wrong crowd  .. After all its @Kolkata bloggers ...
Webreps attendees statistics<br />79% of the webreps attendees are bloggers (that’s great)<br />Caution Note: Statistics a...
Webreps attendees statistics<br />
Webreps attendees statistics<br />
Webreps attendees statistics<br />
Webreps attendees statistics<br />
Webreps attendees statistics<br />
Remember Bikini and some stats<br />We visited many blogs of our attendees and found:<br /> Some good quality blog posts (...
Change of topic for this presentation<br />Old lady: How can I use blogs effectively?  &<br />Are blogs alone enough?<br />
Today’s topic <br />12simple & practical ways you can improve Kolkata based blogs from user’s point of view<br />
What were blogs?<br />Single entity maintained (Individual or group-with-similar-goal)<br />Reverse-chronological order<br...
What are blogs for most of us?<br />Easy way of having a website. Easy to start with, easy to maintain (post. del.edit.pic...
What are blogs for most of us<br />“The word blog is irrelevant, what’s important is that it is now common, and will soon ...
Assumptions<br />My first love - “No, I will not change the template of this blog, neither will I host it somewhere else. ...
Webreps attendees statistics<br />
1) Define what you want to achieve<br />Personal (It’s all yours)<br /> reusability of your work<br />Reputation building/...
Webreps attendees statistics<br />
1 cont…) Beyond personal borders<br />Traffic<br />$ale$<br />Users (Community)<br />Ranking<br />Personal branding<br />M...
Webreps attendees statistics<br />
1 cont …) It’s ok, you can redefine Ps<br />Defining is not fixing forever, You can redefine any P at any point in it. The...
2) Define a mission statement<br />Mission statement is not punch line<br />Define a clear mission statement & make it vis...
Webreps attendees statistics<br />
Webreps attendees statistics<br />
2 cont … ) Good bloggers do, we should do even more<br />Top 6 out of 8 blogs from technorati have mission statement – the...
3) Value of a blog post – Highlight blogger<br />Our old formula (Value of a blog post) = Value of the blogger * Time spen...
Webreps attendees statistics<br />
4) Redefine a new home for your blog<br /> The usual homepage is not the best homepage for your blog that is used as websi...
4 cont …) Some have already done it<br />This is how you can achieve it:<br />Have a small intro text on the top with a li...
4 cont …) Home &gt; Archive &gt; ………<br />
Webreps attendees statistics<br />
5) Let’s redefine breadcrumbs & categories<br />People land on a random page.<br />They want to see related pages (may be ...
5 cont … ) Redefining category<br />This category pages may become very important page for referral.<br />
6) Have a forum installed<br />This is great for topic based blogs esp traveling, locality-based & others<br />Different c...
Webreps attendees statistics<br />
6 cont … ) Promote “Ask a question”<br />
6 cont …) Even you can have UGC blog<br />    User generate content (in form of blog)<br />
7) Book vs pages – Have wiki<br />Books are more referred and helpful in long term.<br />Books are made of pages.<br />You...
7 cont …) Book vs pages – Have wiki<br /> - 145 comments (a lot may be trackbacks or backlinks) & <br /><ul><li> 930 diggs...
This is a wiki page for matt cutts. You can create it for any topic, be it code injection, malwares, seo …. so on … just t...
8 cont… ) Facebook<br /><ul><li> 5,000,000,000 mins spent on facebook every day.
 1,000,000,000 – content like links shared per week on FB.
 2/3 of the global  internet population visits social networks.
 4th most popular online activity, ahead of personal mail.
 3x increase on time spent
 10% of total time spent on internet
  3,000,000 – avg tweets per day.</li></li></ul><li>9) YouTube is damn viral<br />We have seen more videos than ever befor...
10) 2 custom search engines<br />One for the blog<br />One for all the best websites that are related to your topics, comp...
Upcoming SlideShare
Loading in …5
×

12 simple & practical ways you can improve your blogs from user’s point of view

1,249 views
1,217 views

Published on

The word blog is irrelevant, blogs are somehow the easiest way to have your website. This presentation tell you how you can improve your blog in 12 small steps.

Published in: Technology
1 Comment
4 Likes
Statistics
Notes
  • 1
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,249
On SlideShare
0
From Embeds
0
Number of Embeds
99
Actions
Shares
0
Downloads
0
Comments
1
Likes
4
Embeds 0
No embeds

No notes for slide

12 simple & practical ways you can improve your blogs from user’s point of view

  1. 1. Old lady asked: Do I really need a blog?<br />Wrong question, wrong time, wrong crowd .. After all its @Kolkata bloggers meet ’09 and almost all are bloggers. This is certainly an odd question. <br />8th Aug, 2009 - www.SEOforClients.com/blog<br />
  2. 2. Webreps attendees statistics<br />79% of the webreps attendees are bloggers (that’s great)<br />Caution Note: Statistics are like bikinis. What they reveal is suggestive, but what they conceal is vital. So take suggestions at your own risk.<br />
  3. 3. Webreps attendees statistics<br />
  4. 4. Webreps attendees statistics<br />
  5. 5. Webreps attendees statistics<br />
  6. 6. Webreps attendees statistics<br />
  7. 7. Webreps attendees statistics<br />
  8. 8. Remember Bikini and some stats<br />We visited many blogs of our attendees and found:<br /> Some good quality blog posts (Not sure of how many are copied and self generated)<br />Inconsistency<br />Max Personal blogs (mixed topic thohoga hi na, its about me)<br />Topic specific (but its mixed up)<br />
  9. 9. Change of topic for this presentation<br />Old lady: How can I use blogs effectively? &<br />Are blogs alone enough?<br />
  10. 10. Today’s topic <br />12simple & practical ways you can improve Kolkata based blogs from user’s point of view<br />
  11. 11. What were blogs?<br />Single entity maintained (Individual or group-with-similar-goal)<br />Reverse-chronological order<br />Commentary or news item<br />Journal (A periodical dedicated to a particular subject)<br />
  12. 12. What are blogs for most of us?<br />Easy way of having a website. Easy to start with, easy to maintain (post. del.edit.pics.videos.more@com)<br />Easy interactions and community management. (Everybody is having one)<br />MONEY – I heard people make a lot of money with blogs, even $3000 per day <br />Its free, <br />even ads free<br />
  13. 13. What are blogs for most of us<br />“The word blog is irrelevant, what’s important is that it is now common, and will soon be expected, that every intelligent person (and quite a few unintelligent ones) will have a media platform where they share what they care about with the world.” - Seth Godin<br />
  14. 14. Assumptions<br />My first love - “No, I will not change the template of this blog, neither will I host it somewhere else. *********is my first blog and I will keep its typical blog-like look intact, forever.” – One among us .<br />But I do want to marry her and take the relationship to next level (Traffic, more comments, users and so on)<br />And then kids (YES$$$$$$$$$$$)<br />Happy life (I want to take my web activities seriously & full time)<br />
  15. 15. Webreps attendees statistics<br />
  16. 16. 1) Define what you want to achieve<br />Personal (It’s all yours)<br /> reusability of your work<br />Reputation building/career (I worked with Linux based servers, I know marketing too)<br />(Highlight more of you like your pics, your profile, CV, connect with FB, Orkut, Twitter & everything else)<br />
  17. 17. Webreps attendees statistics<br />
  18. 18. 1 cont…) Beyond personal borders<br />Traffic<br />$ale$<br />Users (Community)<br />Ranking<br />Personal branding<br />Mix of above<br />Everything- “Be careful, don’t make a universal solvent that you can’t store and don’t make a blog that has everything but useful for none.”<br />
  19. 19. Webreps attendees statistics<br />
  20. 20. 1 cont …) It’s ok, you can redefine Ps<br />Defining is not fixing forever, You can redefine any P at any point in it. The purpose, platform<br />Purpose: From person you can shift to topic based, money based and so on.<br />Platform: You can shift to your domain, leave blogspot & use wordpress, integrate with your site (and so on)<br />You don’t need to do it perfectly the first time, you just need to start. So go ahead start<br />
  21. 21. 2) Define a mission statement<br />Mission statement is not punch line<br />Define a clear mission statement & make it visible<br />You don&apos;t want another Enron? Here&apos;s your law: If a company, can&apos;t explain, in ONE SENTENCE....what it does....it&apos;s illegal. Isn’t it true for blogs and websites?<br />
  22. 22. Webreps attendees statistics<br />
  23. 23. Webreps attendees statistics<br />
  24. 24. 2 cont … ) Good bloggers do, we should do even more<br />Top 6 out of 8 blogs from technorati have mission statement – they are already a brand, we must do it even more ..<br />
  25. 25. 3) Value of a blog post – Highlight blogger<br />Our old formula (Value of a blog post) = Value of the blogger * Time spent on compiling the info * Presentation skills<br />If you can highlight the blogger, do that. After all blog is a lot about blogger (or the group)<br />
  26. 26. Webreps attendees statistics<br />
  27. 27. 4) Redefine a new home for your blog<br /> The usual homepage is not the best homepage for your blog that is used as website.(Home is where I can see all the navigation paths)<br />
  28. 28. 4 cont …) Some have already done it<br />This is how you can achieve it:<br />Have a small intro text on the top with a link to a page that can define the starting page of your blog. <br />Easiest starting page is the archive page (there are plugins available). I said easiest not the best. Best will be a page like the homepage of a website highlighted next to home in the menu.<br /><ul><li>A small intro about blogger and then link to “about blogger” page. Highlight categories (and let each category be the next level navigation), Top blog posts, other highlights</li></li></ul><li>Webreps attendees statistics<br />
  29. 29. 4 cont …) Home &gt; Archive &gt; ………<br />
  30. 30. Webreps attendees statistics<br />
  31. 31. 5) Let’s redefine breadcrumbs & categories<br />People land on a random page.<br />They want to see related pages (may be all)<br />Home &gt; Archives &gt; Category &gt; Post<br />Tags: Home &gt; Archives &gt; Tags<br />
  32. 32. 5 cont … ) Redefining category<br />This category pages may become very important page for referral.<br />
  33. 33. 6) Have a forum installed<br />This is great for topic based blogs esp traveling, locality-based & others<br />Different communication model: Blog, forum, wiki, IM, websites - its own pros and cons.<br />It empowers users<br />Use bbpress with wordpress, simple.<br />Maintenance Time is the only factor, akismet helps.<br />
  34. 34. Webreps attendees statistics<br />
  35. 35. 6 cont … ) Promote “Ask a question”<br />
  36. 36. 6 cont …) Even you can have UGC blog<br /> User generate content (in form of blog)<br />
  37. 37. 7) Book vs pages – Have wiki<br />Books are more referred and helpful in long term.<br />Books are made of pages.<br />You have pages, you can get more pages from web.<br />Use a wiki to convert it to a book.<br />Edit blogs again & again to act like a wiki<br />
  38. 38. 7 cont …) Book vs pages – Have wiki<br /> - 145 comments (a lot may be trackbacks or backlinks) & <br /><ul><li> 930 diggs & more …
  39. 39. This is a wiki page for matt cutts. You can create it for any topic, be it code injection, malwares, seo …. so on … just the right links, some descriptions.</li></li></ul><li>8) No options left – Facebook, twitter ..<br />Facebook is 4th largest country, 250 million users<br />Integrate to and fro .. From blog to facebook, facebook to blog, twitter – blog, facebook – twitter<br />Youtube – facebook<br />& everything else<br />Orkut == highschool<br />Facebook == post graduation <br />
  40. 40. 8 cont… ) Facebook<br /><ul><li> 5,000,000,000 mins spent on facebook every day.
  41. 41. 1,000,000,000 – content like links shared per week on FB.
  42. 42. 2/3 of the global internet population visits social networks.
  43. 43. 4th most popular online activity, ahead of personal mail.
  44. 44. 3x increase on time spent
  45. 45. 10% of total time spent on internet
  46. 46. 3,000,000 – avg tweets per day.</li></li></ul><li>9) YouTube is damn viral<br />We have seen more videos than ever before.<br />13 hours – the amount of video uploaded to youtube every minute<br />412.3 years – to view every video<br />100,000,000 – number of videos viewed every day.<br />
  47. 47. 10) 2 custom search engines<br />One for the blog<br />One for all the best websites that are related to your topics, compiled by you. It takes time so it is valuable. I used my own search engine more often that other.<br />http://www.SEOforClients.com/se/ ( I have the best available resource on web marketing and SEO. I keep adding good ones.<br />
  48. 48. 10 cont … ) 2 custom search engines<br />
  49. 49. Webreps attendees statistics<br />
  50. 50. 11 & 12) my Best 2 are the last 2<br />Don’t follow, lead: GREAT opportunity for Indian blog market, Kolkata blog market (A lot more non-techy people are using web)<br />Fish blog (Different type of fishes and different recipes)<br /> Various reviews, recommendations<br />Time is short, people value time: You spend time and save others time. I wanted to buy a fridge, “It took me 1 week to decide & check, I wish I could document it”. <br />
  51. 51. Thanks<br /><ul><li>SFC team esp Rajesh Ranawww.rajeshrana.com
  52. 52. Webreps team</li></ul>Images from: <br />andreadams.com<br />Gettyimages.com<br />img.dailymail.co.uk<br />static.open.salon.com<br />

×