A presentation on how to start a new business.

1. www.car4u.com
Business Plan-www.Car4u.com
Presented By: Ajesh Raj

2. Introduction To Business
 Car Pooling service through Internet.
 People can reserve their seats through internet
based website of car pooling
 Will share car with other people
 Driver has to register with valid identity
 Payment will be made directly to the car owner’s
bank account
 People can book the car on the day of journey as per
availability
www.car4u.com

3. Competitive Advantage
 Internet service gives it competitive advantage
 No need to book the seats many days before the
journey
 Easy and convenient booking website(User Friendly)
 24×7 service
 Customer support system
www.car4u.com

4. Strategy For Business
 Promotion through IT company employees
 Online advertisement on the travel websites
 Banner’s near the bus and railway ticket booking
offices
 Advertisement’s through radio and T.V.
 Tie-up with various
www.car4u.com

5. SWOT Analysis
Strength
1.Easy Startup
2.Less Finance Required
3.Low operational cost
4.Decrease traffic
5.Convenient
Weakness
1.Lack of awareness
2.Loss to driver
3.Unpleasant experience
to customer
Opportunities
1.Enlarging throughout
India
2.Networking
Threats
1.New Entrants
2.Website Crash
www.car4u.com

6. Market Research
 To find out other competitor’s available
 Various facilities that they are providing
 To find the customer’s interest
www.car4u.com

7. Marketing Budget
Budget will involve the following:
 Creating website(Rs.30,000)
 Online launching of website(Rs.599)
 Partnership with other travel agencies and agents
 Promotion in market
 Website maintenance
 Customer Service agents fees
www.car4u.com

8. www.car4u.com