Why Your Product Needs A Data & Analytics Strategy
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The demand for data insights to drive decisions is higher today than ever before. This isn't just because volumes of accessible data are growing, but also because people are more data literate and ...
The demand for data insights to drive decisions is higher today than ever before. This isn't just because volumes of accessible data are growing, but also because people are more data literate and accustomed to engaging information experiences from consumer apps like LinkedIn, Google Maps, & Yelp.
This same thirst for intelligence is probably apparent in your user base, whether you realize it or not - and taking the time to invest in a data & analytics strategy for your product can yield significant customer & business benefits over time.
About the Speakers:
Michelle Bradbury,Director of Product Management, Pentaho
Michelle has over 18 years of experience in technology product & project management. She enjoys collaboratively creating & delivering highly compelling products and has held roles at organizations including Microsoft, Fujitsu, & CapitalOne. Michelle's areas of expertise include database and data warehouse architecture and development, project and budget management, as well as process definition and implementation for group cohesiveness.
Ben Hopkins, Product Marketing Manager, Pentaho
Ben is focused on embedded analytics & OEM partnerships. He has also held product marketing roles at Marketo and Salesforce.com. He holds an MBA from the U.C. Berkeley Haas School of Business as well as a BA in Economics from Harvard College.
Pentaho is delivering the future of analytics with a comprehensive platform for data integration & business intelligence. Learn more at www.pentaho.com.
Would you like to lead innovation efforts within your company? Attend upcoming product innovation courses. Visit: http://bit.ly/CILCourse
Looking for a coach to accelerate your product marketing & management career?
Set up a free initial 30-minute appointment for more information: http://bit.ly/1gBFdaD.
Want To Certify Your Team?
If you have a product team of 10 or more that you want to certify, contact AIPMM at firstname.lastname@example.org.
The AIPMM is the trusted authority in product management. It is where product professionals go for answers. With members in over 75 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Call For Speakers: http://bit.ly/1b006vm
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