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Advicelab loyalty programs
1. Itisnotimportantthekindofincentiveactions,butwheretoplacethemand
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1.000.000 users
3.250.000 actions
Digital Loyalty Programs in Italy
Crm
•Community program
•Long-lasting relationship
LOYALTY
•Loyalty program
•Digital collection
ENGAGEMENT
• Instant-win
• Sweepstakes
• Rush&win
ENGAGEMENT LOYALTY CRM
18%
37%
Repurchase
SELL-OUT boosting
Incentives for
cross-selling increase
Brand awareness
educational boosting
Survey actions
Brand involvement
viral boosting
Member-get-member
PROGRESS
Incremental reactivation
rates within the loyalty
programs evolution
5%
17%
32%
traditional digital progress
WWW WWWWWW
SMS
SMS
Data analysis of 1 million consumers who
have participated in Italian digital
promotional campaigns in the FMCG
industry, activating in a multi-level
relationship path with the brand.
engagement PERFORMANCE
74%
36%
SMS
WWW
7%
mobile web
WWW
On going
BOOSTING actions
Customers receive on
going emails and texts
messages from the
brand, more and more
challenging as they
grow in the
relationship.
BOOSTING RESPONSE
EXAMPLE OF THE EVOLUTION OF A PROGRESS MARKETING STRATEGY
WWW
SMS
Database quality improvement sustained by 1to1 strategies
traditional progress
80,7%
12,3%
7%
24,6%
39% 36,4%
WWW WWWSMS SMS
On going
BOOSTING actions
*
On going
BOOSTING actions
*
*
8%
mobile web
WWW
33%
67%
SMS
WWW
LOYALTY & CRM PERFORMANCE
52% 27%
38% 40%
The mobile builds a loyal relation faster
21%
22%
INVOLVED LOYAL LOVERS
INVOLVED LOYAL LOVERS
Advice LAB is the Progress Marketing Observatory monitoring the
market and collecting data from real participations and behaviors
tracked within digital loyalty programs.
Want to know more about? Contact us: advicelab@advicegroup.it