Knowing Me Knowing YouTube

Slide 1: IWMW 2007 Adrian Stevenson University of Manchester 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 3: YouTube: a story of big numbers • Hurley, Chen, Karim - Employees of paypal • Youtube.com registered Feb 15th 2005 – 30,000 viewers per day • Nov 2005 – 200,000 registered users – 2 million+ videos a day • By Jan 2006, 25 million per day • By Mar 2006 uploading 20,000 new videos a day 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 4: YouTube: a story of big numbers • ‘Evolution of dance’ ‘most watched – uploaded April 6th 2006 • May 2006 - 43% of all videos shown on the internet • July 2006 – 100 million views per day • Oct 9th 2006 - Google buys YouTube for $1.6 Billion • 4th most visited website in the world 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 5: Time Person of the Year: You • Time Magazine – person of the year – “public diary of teens and twenty somethings” – “the feeling of togetherness is unbeatable. It’s a beautiful thing” … by Leila, video blogger 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 6: Real people

Slide 7: Identity Construction • Some types: – Undiscovered singing talent – Teenage confessional – Angry political – Living room comedian • Identity favouriting, subscribing, ratings etc. • Comments and feedback • Some ‘fakes’ – lonelygirl15 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 8: Social Effects • Religious ideologies • Politics – “unmediated, fresh, first hand” Blair • Global Movements – Free-Hugs Campaign by Juan Mann 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 10: What you need • Video recording device – Camcorder – Mobile Phone – Digital Camera – Webcam • Tripod • IEEE 1394 Firewire card and cable – DV out 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 11: What you need Software – Windows Movie Maker - free – Apple iMovie – Adobe Premiere Pro - £650 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 12: What you need 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 13: 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 15: Adobe Premiere Pro 2.0 • Professional movie editing software – Very flexible – Learning curve – Expensive – Rendering can be slow 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 17: Premiere Pro • Export to YouTube compatible format • Can be very slow to render on export 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 18: What YouTube needs • Takes many video types – .WMV, .AVI, .MOV, and .MPG file formats • For best quality: – MPEG4 (Divx, Xvid) format – 320x240 resolution – MP3 audio – 30 frames per second • Max 100Mb upload – Also says max 10 mins but not enforced 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 21: Quality issues • Amateur ‘YouTube’ approach – Quick and simple – Cheap – But may look quick and cheap • Professional approach – Pro camera(s) – Mixing desk – Lighting – Direction / planning – Costly and time consuming 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 22: Have a go • Video samples at: • http://tinyurl.com/29eg98 • http://www.itservices.manchester.ac.uk/learningtechnologies/podcasts/au • Edit the video samples • Create a YouTube account and upload • Browse YouTube 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 23: Education 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 25: Web 2.0 ... The Machine is Us/ing Us Michael Wesch, Digital Ethnography, Kansas State University 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 26: Legal / Copyright etc • Legal problems – March 13th 2007 Viacom sued YouTube for copyright infringement – still ongoing 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 27: Rights / IPR • YouTube can “reproduce, redistribute,… display…” your videos 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 28: Institutional Policy • Blocking of YouTube, MySpace etc – Bandwidth – Safety • Survey at Bristol University – Students want access to YouTube, MySpace, Facebook …. • Common Solutions Group (CSG) – Constant debate whether to deploy locally or externally 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 29: Externally Hosted • Some Issues: – Service could be terminated at any time – Back-up facilities? – Charges could be introduced – Limited control – Academic freedoms may be impacted • Videos may be removed by YouTube • How real are these risks? 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 30: Internally Hosted • Allows for: – Single sign-on – Include licensed material – Support and training – Control when updates occur – Maintenance and back up – Integration • But: – will reduce the choice of available systems • Risks – Systems may not be kept up to date – Universities may have restrictive usage policy – insufficient number of users to make the services work effectively 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 31: Other stuff • TeacherTube • Revver – earn money • Videoronk – search engine • PSFights – fights • Liveleak – leaks media 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 32: MySpace / Facebook / Second Life • Can embed YouTube videos in – MySpace, Facebook and other social websites – Any web page 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 33: Video casting • Can subscribe to video cast • Desktop / laptop • Most Ipod, mp3 players support video podcasts 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 34: References • http://del.icio.us/bias/youtube 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 35: Contact Adrian Stevenson Learning Technology Services Room B38, Sackville Building University of Manchester Sackville St Manchester M60 1QD Tel: +44(0)161 306 3109 Email: adrian.stevenson@manchester.ac.uk 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

Slide 36: Discussion? 16th July 2007 Knowing Me Knowing YouTube C om b inin g th e s tre n g th s of UMIS T a n d Th e Vic toria Un ive rs ity o f Ma nc h e s te r

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