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Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
Knowing Me Knowing YouTube
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Knowing Me Knowing YouTube

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Presentation to be given at the Institutional Web Management Workshop 2007 on YouTube

Presentation to be given at the Institutional Web Management Workshop 2007 on YouTube

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  • Introduce myself
  • Transcript

    • 1. IWMW 2007 Adrian Stevenson University of Manchester
    • 2.  
    • 3. YouTube: a story of big numbers <ul><li>Hurley, Chen, Karim - Employees of paypal </li></ul><ul><li>Youtube.com registered Feb 15th 2005 </li></ul><ul><ul><li>30,000 viewers per day </li></ul></ul><ul><li>Nov 2005 </li></ul><ul><ul><li>200,000 registered users </li></ul></ul><ul><ul><li>2 million+ videos a day </li></ul></ul><ul><li>By Jan 2006, 25 million per day </li></ul><ul><li>By Mar 2006 uploading 20,000 new videos a day </li></ul>
    • 4. YouTube: a story of big numbers <ul><li>‘ Evolution of dance’ ‘most watched </li></ul><ul><ul><li>uploaded April 6 th 2006 </li></ul></ul><ul><li>May 2006 - 43% of all videos shown on the internet </li></ul><ul><li>July 2006 – 100 million views per day </li></ul><ul><li>Oct 9th 2006 - Google buys YouTube for $1.6 Billion </li></ul><ul><li>4th most visited website in the world </li></ul>
    • 5. Time Person of the Year: You <ul><li>Time Magazine – person of the year </li></ul><ul><ul><li>“ public diary of teens and twenty somethings” </li></ul></ul><ul><ul><li>“ the feeling of togetherness is unbeatable. It’s a beautiful thing” … by Leila, video blogger </li></ul></ul>
    • 6. Real people
    • 7. Identity Construction <ul><li>Some types: </li></ul><ul><ul><li>Undiscovered singing talent </li></ul></ul><ul><ul><li>Teenage confessional </li></ul></ul><ul><ul><li>Angry political </li></ul></ul><ul><ul><li>Living room comedian </li></ul></ul><ul><li>Identity favouriting, subscribing, ratings etc. </li></ul><ul><li>Comments and feedback </li></ul><ul><li>Some ‘fakes’ – lonelygirl15 </li></ul>
    • 8. Social Effects <ul><li>Religious ideologies </li></ul><ul><li>Politics </li></ul><ul><ul><li>“ unmediated, fresh, first hand” Blair </li></ul></ul><ul><li>Global Movements </li></ul><ul><ul><li>Free-Hugs Campaign by Juan Mann </li></ul></ul>
    • 9.  
    • 10. What you need <ul><li>Video recording device </li></ul><ul><ul><li>Camcorder </li></ul></ul><ul><ul><li>Mobile Phone </li></ul></ul><ul><ul><li>Digital Camera </li></ul></ul><ul><ul><li>Webcam </li></ul></ul><ul><li>Tripod </li></ul><ul><li>IEEE 1394 Firewire card and cable – DV out </li></ul>
    • 11. What you need <ul><ul><li>Software </li></ul></ul><ul><ul><li>Windows Movie Maker - free </li></ul></ul><ul><ul><li>Apple iMovie </li></ul></ul><ul><ul><li>Adobe Premiere Pro - £650 </li></ul></ul>
    • 12. What you need
    • 13.  
    • 14.  
    • 15. Adobe Premiere Pro 2.0 <ul><li>Professional movie editing software </li></ul><ul><ul><li>Very flexible </li></ul></ul><ul><ul><li>Learning curve </li></ul></ul><ul><ul><li>Expensive </li></ul></ul><ul><ul><li>Rendering can be slow </li></ul></ul>
    • 16.  
    • 17. Premiere Pro <ul><li>Export to YouTube compatible format </li></ul><ul><li>Can be very slow to render on export </li></ul>
    • 18. What YouTube needs <ul><li>Takes many video types </li></ul><ul><ul><li>.WMV, .AVI, .MOV, and .MPG file formats </li></ul></ul><ul><li>For best quality: </li></ul><ul><ul><li>MPEG4 (Divx, Xvid) format </li></ul></ul><ul><ul><li>320x240 resolution </li></ul></ul><ul><ul><li>MP3 audio </li></ul></ul><ul><ul><li>30 frames per second </li></ul></ul><ul><li>Max 100Mb upload </li></ul><ul><ul><li>Also says max 10 mins but not enforced </li></ul></ul>
    • 19.  
    • 20.  
    • 21. Quality issues <ul><li>Amateur ‘YouTube’ approach </li></ul><ul><ul><li>Quick and simple </li></ul></ul><ul><ul><li>Cheap </li></ul></ul><ul><ul><li>But may look quick and cheap </li></ul></ul><ul><li>Professional approach </li></ul><ul><ul><li>Pro camera(s) </li></ul></ul><ul><ul><li>Mixing desk </li></ul></ul><ul><ul><li>Lighting </li></ul></ul><ul><ul><li>Direction / planning </li></ul></ul><ul><ul><li>Costly and time consuming </li></ul></ul>
    • 22. Have a go <ul><li>Video samples at: </li></ul><ul><li>http://tinyurl.com/29eg98 </li></ul><ul><li>http://www.itservices.manchester.ac.uk/learningtechnologies/podcasts/audio/iwmw2007/ </li></ul><ul><li>Edit the video samples </li></ul><ul><li>Create a YouTube account and upload </li></ul><ul><li>Browse YouTube </li></ul>
    • 23. Education
    • 24.  
    • 25. Web 2.0 ... The Machine is Us/ing Us <ul><li>Michael Wesch, Digital Ethnography, Kansas State University </li></ul>
    • 26. Legal / Copyright etc <ul><li>Legal problems </li></ul><ul><ul><li>March 13th 2007 Viacom sued YouTube for copyright infringement – still ongoing </li></ul></ul>
    • 27. Rights / IPR <ul><li>YouTube can “reproduce, redistribute,… display…” your videos </li></ul>
    • 28. Institutional Policy <ul><li>Blocking of YouTube, MySpace etc </li></ul><ul><ul><li>Bandwidth </li></ul></ul><ul><ul><li>Safety </li></ul></ul><ul><li>Survey at Bristol University </li></ul><ul><ul><li>Students want access to YouTube, MySpace, Facebook …. </li></ul></ul><ul><li>Common Solutions Group (CSG) </li></ul><ul><ul><li>Constant debate whether to deploy locally or externally </li></ul></ul>
    • 29. Externally Hosted <ul><li>Some Issues: </li></ul><ul><ul><li>Service could be terminated at any time </li></ul></ul><ul><ul><li>Back-up facilities? </li></ul></ul><ul><ul><li>Charges could be introduced </li></ul></ul><ul><ul><li>Limited control </li></ul></ul><ul><ul><li>Academic freedoms may be impacted </li></ul></ul><ul><ul><ul><li>Videos may be removed by YouTube </li></ul></ul></ul><ul><li>How real are these risks? </li></ul>
    • 30. Internally Hosted <ul><li>Allows for: </li></ul><ul><ul><li>Single sign-on </li></ul></ul><ul><ul><li>Include licensed material </li></ul></ul><ul><ul><li>Support and training </li></ul></ul><ul><ul><li>Control when updates occur </li></ul></ul><ul><ul><li>Maintenance and back up </li></ul></ul><ul><ul><li>Integration </li></ul></ul><ul><li>But: </li></ul><ul><ul><li>will reduce the choice of available systems </li></ul></ul><ul><li>Risks </li></ul><ul><ul><li>Systems may not be kept up to date </li></ul></ul><ul><ul><li>Universities may have restrictive usage policy </li></ul></ul><ul><ul><li>insufficient number of users to make the services work effectively </li></ul></ul>
    • 31. Other stuff <ul><li>TeacherTube </li></ul><ul><li>Revver – earn money </li></ul><ul><li>Videoronk – search engine </li></ul><ul><li>PSFights – fights </li></ul><ul><li>Liveleak – leaks media </li></ul>
    • 32. MySpace / Facebook / Second Life <ul><li>Can embed YouTube videos in </li></ul><ul><ul><li>MySpace , Facebook and other social websites </li></ul></ul><ul><ul><li>Any web page </li></ul></ul>
    • 33. Video casting <ul><li>Can subscribe to video cast </li></ul><ul><li>Desktop / laptop </li></ul><ul><li>Most Ipod, mp3 players support video podcasts </li></ul>
    • 34. References <ul><li>http:// del.icio.us/bias/youtube </li></ul>
    • 35. Contact <ul><li>Adrian Stevenson </li></ul><ul><li>Learning Technology Services </li></ul><ul><li>Room B38, Sackville Building </li></ul><ul><li>University of Manchester </li></ul><ul><li>Sackville St </li></ul><ul><li>Manchester M60 1QD </li></ul><ul><li>Tel: +44(0)161 306 3109 </li></ul><ul><li>Email: adrian.stevenson@manchester.ac.uk </li></ul>
    • 36. Discussion?

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