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How to Create & Manage a Compelling Social Media Program

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Everyone recognizes the power and the impact that Social Media has in businesses and personal lives. But one of the commonly asked question is “What do I do next after creating my own Social Media …

Everyone recognizes the power and the impact that Social Media has in businesses and personal lives. But one of the commonly asked question is “What do I do next after creating my own Social Media Profile be it in Facebook, Twitter, YouTube, and etc?”. Setting up the profile account is easy but building and getting the communities is the next challenge that every business has to face. What are the social media programs that I can plan for my fans? What are the programs that will interest them to participate and to share about it with their friends? These are some of the questions that every social media marketer has to ask before embarking on a social media program that encompasses campaigns and engagements. This seminar will cover the following aspects of Social Media Program to create a compelling engagement:

1. What is Social Media Program?
2. How do I create a Social Media Program?
3. How do I research the Contents for my Program?
4. How do I create a Content Map for my social media program?
5. Success Stories

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  • 1. Social Media Program Recipes How to Create & Manage a Compelling Social Media Program Presented By: Rebekah Seragih The Social Media Maestro Adonai Training & Kreative Media
  • 2. Agenda Seminar Topics What is a Social Media Program? Definition of a Social Media Program The Social Media Program Ingredients What are the ingredients that make up the program? How do I concoct my Program A Simple Process Flow Design Whipping up the Dish Preparing the contents and Organizing them Copyright © 2011 Adonai Training LLP. All rights reserved.2
  • 3. What is a Social Media Program? Definition of a Social Media Program A Social Media Program is a planned set of activities, executed online in the social networking sites, with defined goals and objectives in mind, over a specific duration of time using appropriate application tools. Copyright © 2011 Adonai Training LLP. All rights reserved.3
  • 4. Types of Activities Common types of activities within a Social Media Program  Competition / Campaign / Contest  Quiz  Polls  Games  Photos Posting  Videos Posting  Coupons  Free Giveaways  Tips & Treats  Educational Contents  Articles Sharing Copyright © 2011 Adonai Training LLP. All rights reserved.4
  • 5. The Ingredients What are the Ingredients that make up the Program? Goals & Objectives 1 1. Set the goals and objectives for the program 2. Make sure that the goals and objectives are measureable 3. Look at small wins and build up gradually 4. Allows for reviews and adjustments along the way Target Audiences 1. Decide who are your target audience 2 2. Where are they locate? 3. What are their characteristics? Social Networking Sites 1. Determine the various social networking sites where the program is to be 3 implemented 2. Ask yourself whether the target audiences are congregating in these sites Copyright © 2011 Adonai Training LLP. All rights reserved.5
  • 6. The Ingredients What are the Ingredients that make up the Program? Contents 1. What are the key messages you want to deliver across to your audiences? 4 2. What are the contents that will attract them? Look for the common interests. 3. Evaluate whether the social networking sites can support the contents 4. Decide the duration of the program 5. Determine the frequency of postings 6. Types of Contents – Photos, Videos, Educational Materials, Fun Stuffs, Games Tools 1. Decide what are the application tools that are available within each social 5 networking sites that can help you – The Apps 2. Are they free or chargeable? Monitor, Measure, Analyze 1. Decide who are your target audience 6 2. Where are they locate? 3. What are their characteristics? Copyright © 2011 Adonai Training LLP. All rights reserved.6
  • 7. How do I concoct my Program A Simple Process Flow Design Who & Where are Listen to the Rate & Rank the Social Media they - Social Conversations & various topics by Objectives Networks (e.g. Note down the the sites Facebook, Twitter) topics Conceptualize Determine the Determine the Call Determine the Your Contents for duration of the to Actions for Frequency of Your each site with the program or each Sites Postings same Message campaign Decide at which Invite the point of the Evaluate the audiences to Modify the program schedule Program at the share their program for the to measure the end experiences with next rollout performance their comments Copyright © 2011 Adonai Training LLP. All rights reserved.7
  • 8. Rate and Rank the Topics of Interest Research, Research, Research … Topics Articles Photos Videos Gaming Topic A 5 1 20 5 Topic B 100 10 Topics Articles Photos Videos Gaming Topic A Delicious Flickr YouTube URL of Ezine Facebook Gaming Websites Topic B Facebook YouTube Flickr Facebook Blog Copyright © 2011 Adonai Training LLP. All rights reserved.8
  • 9. Whipping Up the Dish Step 1 Monthly ThemeContent Generation and Planning…Adonai’s Content Map Monthly Theme Monthly Theme Monthly Theme A-Z Vitamins Guide Eating Out - Fine Dining Restaurants January February March April . . . . . . . . November December Monthly Theme Monthly Theme Monthly Theme A Nutritous Meal - Go Mexican Attending Parties & Recipes Functions Copyright © 2011 Adonai Training LLP. All rights reserved. 9
  • 10. Monthly Theme Go Mexican Whipping Up the Dish Content Generation and Planning…Adonai’s Content Map Step 2 Weekly Topic Types of MexicanFood Culture Mexican Mexican Festivals & of Mexican Food Food Recipes Celebrations Week 1 Week 2 Week 3 Week 4 Copyright © 2011 Adonai Training LLP. All rights reserved.10
  • 11. Step 3Whipping Up the Dish Daily ActivitiesContent Generation and Planning…Adonai’s Content Map From the Weekly Topics, the daily messages will be derived to focus on the weekly topics. These daily messages can be implemented in various forms but structured consistently across the weeks. The forms remain the same every week but the contents will vary depending on the topic of the week. The frequency of the messages to be posted must be determined - daily post or a fixed number of posts per week. The number of posts within the day and the timing – Morning, Afternoon, Evening, Night Know when your fans/followers go online in order to synchronize the posts with the timing when they are online to read it. Copyright © 2011 Adonai Training LLP. All rights reserved.11
  • 12. Whipping Up the Dish Content Generation and Planning…Adonai’s Content Map Day Activity Types Fri  Video sharing & Video ReleasesDay Activity Types  Fun Activities for the Weekend that theMon  Announcement of Updates, News fans can enjoy at the restaurant  General Greetings (e.g. Festival  Quizzes greetings)  Recipes Secrets  Share a Fan’s Love about Your Products or Services (Testimonial)  Ask The Expert Sat  Facebooking “live” for off-site events orTue  Contests & Campaigns Announcement & product launches (use this whenever Updates there is an off-site event, need not  Infopedia – general knowledge about necessary be on a Saturday) Your Products, Usage & Benefits  Reminders of events & promotions for  Feature 1 FAQ & Answer of the Week the weekend or upcoming weeks  Events InvitationsWed  News updates about Your Company Sun  No activity as most people are out  Social or charity works carried out by during the weekend for activities. Your Company  However, if there is a special event or  Feature a Restaurant in Singapore promotion on, Facebook can be set upThu  Ask a Question, Set up a Poll to broadcast the event or promotion.  Photo sharing of events  Promotion – Call for Actions Copyright © 2011 Adonai Training LLP. All rights reserved. 12
  • 13. Success Stories How Others Did it
  • 14. Coffee-MateWhy stand in line at the coffeehouse when you can Add Your Flavor™ at home? • Facebook (link) • Twitter (link) • Website (link) Communities • Blog (link) • Collaboration & Crowd sourcing (link) • Fun (link) – Games, Campaigns, Competitions, Quiz (link) • Education (link) • Offers (link) – Coupons (link) • Easily Found (link) - Store Locator • News (link) – What’s New on Products • Information on Products (link) • Quality, Relevant, Values (link)
  • 15. About the Author Rebekah Seragih A Business and Marketing Strategist in her own rights, Rebekah has been offering consultancy advices on business strategy, marketing, training, operations, crisis management and change management to MNCs, governments and businesses for more than 15 years. She has been involved in major international projects amounting more than US$30 million. As the pioneer Strategists in Asia in her field, one of her achievements is the design and engineering the first touch screen ATM machine in Asia and implementing it throughout Asia and Europe with one of the international bank. She has also strategized and designed the world’s credit card merchant tracking system that resulted in merchant credit card fraud management. Rebekah has conducted seminars, workshops and trainings to audience all over the world which includes corporations, business owners, governments, and financial institutions. For the past 8 years, she has her passion in building schools in developing countries for the poor making education available to the needy and orphans. She is also involved in selective charity programs round the globe. Looking to do much more, she has engineered her own holding company with a special focus on being a social entrepreneur in all the niche business start--ups under the holding group to make a difference in the lives of others. Copyright © 2011 Adonai Training LLP. All rights reserved.15
  • 16. About Adonai Our Services…Doing What We Do Best…. Adonai is a leading training and online media consultancy company in Asia. Led by amateur professionals, our corporate and public training arm you with the latest knowledge, tools and skills to make you a success. Our training includes online marketing media, social media, branding, management, training, professional certification, entrepreneur start-up programs, and etc. Our foremost consulting authority on business strategy, social media, digital media, online space, creative marketing and branding helps Brands & Organizations create customized and unique social media and business solutions. Our clients range from major brands, government agencies, business owners, small-to-medium size companies to financial institutions. Our consulting services include: • Social Media Strategy & Planning • Social Media Marketing & Engagement • Social Media Monitoring • Contents Generation & Article Writing • Online Campaign Creation & Management • Online analytics • Website and Micro-site development such as corporate blog • Mobile Application • Search Engine Optimization (SEO) & SEO Copywriting We believe your success is our success… Copyright © 2011 Adonai Training LLP. All rights reserved.16
  • 17. Where to Find Us Connect with Us here… • Connect with us through… Adonai Training [E]: contactus@adonaitraining.com [W]: www.adonaitraining.com [FB]: www.facebook.com/adonaitraining.sg [TW]: www.twitter.com/adonaitraining Rebekah Seragih [E]: rebekah@adonaitraining.com [W]: www.adonaitraining.com [FB]: www.facebook.com/RebekahSeragih [TW]: www.twitter.com/RebekahSeragih (LI): http://sg.linkedin.com/in/rebekahseragih Adonai Copyright © 2011 Adonai Training LLP. All rights reserved.17

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