Digital Marketing and Social Media presentation filled with examples and statistics. Delivered by Social Media Marketing Strategist Aditya.

1. Social Media Marketing Strategies

3. WE’RE ALL PARTICIPANTS We must expand our definition of the "user" - it's everyone from employees & executives down to your customer's customers

4. FIND LAKES, NOT PUDDLES Stroke your largest network for knowledge and insight

5. RECOGNIZE MAVENS Every group has its experts - detect and acknowledge them Enjoin them in your future strengthening - you quickly become pervasive

6. LOOK FOR OPEN WINDOWS If you're not where the most important people to your business are gathering, you're in the wrong place

7. SHAKE THE ORANGE TREE Once you've found those individuals, listen carefully at first. Find the low-hanging fruit and harvest it.

8. FIX BROKEN WINDOWS Show your community you're listening. Fix things that mean something to them.

9. PLANT GREEN FIELDS DO NOT try to co-opt individuals away from other communities. Create new green fields for them to graze.

10. ENCOURAGE EXPERIMENTATION Provide the tools and assets for others to "mash up" your business.

11. FOSTER FIRECRACKERS Find the most promising projects and give them an extra edge

12. DOUBLE-UP DIALOG With everything else working, be sure to have open, as in two-way dialog. Keep everyone aware of what's happening.