The daily design and layout of newspaper or magazine pages is a complex process. You need to ask yourself if you have designed to guide the reader’s eye across the page or used visual tricks to make the information easier to grasp. You need to work within templates and yet make the pages look inviting. These simple but powerful tips will remind you of the basics when you need them the most.

1. 5 Vikas Kaul www.mindworksglobal.com can’t-go-wrong tips for newspaper design

2. 1 Design to wow Let’s face it,if design had nothing to with beauty we wouldn’t bother with it in the first place. Sometimes aesthetics takes center stage .

3. Match the look to the personality of the section. And don’t hesitate to use humor where it fits.

4. 2 Design to inform Design to communicate, not just decorate. Furiously busy pages can be tiring and can dazzle rather than tell the reader anything.

5. Use infographics, visuals, space, and color sets to highlight and separate information for easy reading. Reduce time-to-understand.

6. 3 Design to navigate Good design leads the reader to what is most important and shapes the reading experience.

7. Design to guide the reader’s eye from one column to the next, one page to the next, minimizing confusion.

8. 4 Design for balance People love seeing things fit perfectly into the right place. A sense of balance and symmetry is just what some pages need.

9. People love seeing things fit perfectly into the right place. A sense of balance and symmetry is just what some pages need

10. 5 Design to tell a story Draw the reader in. Invite and immerse into an experience in which words and images tell one powerful story.

11. Create an atmosphere by using visuals that arouse emotion. Breathe life into the page by showing people interacting.

12. Vikas Kaul M: +91.997.199.2833 vikas.kaul@mindworksglobal.com