This document summarizes the results of a 2012 marketing survey from Act-On. It includes top contributors to pipeline, marketing challenges, budgets and responses to inbound marketing, challenges with marketing tools, and a call to action to overcome challenges. The survey had over 14,000 respondents and covered topics like SEO, lead generation, social media, resources, and ability to quantify marketing results.
2. 2011 Marketing Challenge Survey
Over 14,000 respondents
Up to 25 | up to 75 l up to 250
Up to 500 and beyond
2% difference in respondents
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3. 2012-Top Pipeline Contributors
SEO | Lead
Webinars PPC Scoring
12% Direct 14% Trade Shows
3%
Mail
Email
18%
& Events
34%
Lead
Marketing Ad |
Nurture
Virtual Banner
46%
Shows
Ad | Print 18%
Other 7%
15% 2% Social
24%
Media
12%
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4. 2012- Top Marketing Challenges
Am I All Alone?
45% Resources to Launch
& Manage Campaigns
42% Lack of Budget
34% Ability to Quantify
29% Build | Implement
Social Media
24% Sales Complaining of a
Lack of Quality Leads
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6. 2012- Challenges with Marketing Tools
Technology…Make my Life Easier ??
45% | Labor
46% | Cost
45% | Tracking
32% | Resources
19% | Software Expense
16% | Support
#AOWEB 15% | Deliverability
7. 2012- Are you Ready?
To Knock Out those Challenges
Go to the Next Step in Marketing
Learn More…
Sign up Today
Benefit from the Fastest Sector in SaaS
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9. January 2012
Act-On Marketing Challenge iPad
Survey Winner
David Coffman | VP of Marketing
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10. Within 24 hours:
You will receive an email with the webinar
recording and the slides
Next Steps
Join our Weekly Demo (Tues. 10am PT)
Schedule a 1:1 Live Demo
sales hotline at: 1 (877) 530-1555
email us: sales@act-on.com
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